{"id":38710,"date":"2024-04-26T17:37:50","date_gmt":"2024-04-26T10:37:50","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=38710"},"modified":"2024-04-26T17:42:43","modified_gmt":"2024-04-26T10:42:43","slug":"gio-doi-chieu-trong-cuoc-chien-tra-sua-tri-gia-362-trieu-usd-tai-viet-nam-phuc-long-phe-la-ve-lai-thi-phan-thuong-hieu-ngoai-mat-nhiet","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/gio-doi-chieu-trong-cuoc-chien-tra-sua-tri-gia-362-trieu-usd-tai-viet-nam-phuc-long-phe-la-ve-lai-thi-phan-thuong-hieu-ngoai-mat-nhiet\/","title":{"rendered":"“Gi\u00f3 \u0111\u1ed5i chi\u1ec1u” trong cu\u1ed9c chi\u1ebfn tr\u00e0 s\u1eefa tr\u1ecb gi\u00e1 362 tri\u1ec7u USD t\u1ea1i Vi\u1ec7t Nam: Ph\u00fac Long, Ph\u00ea La,… v\u1ebd l\u1ea1i th\u1ecb ph\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i m\u1ea5t nhi\u1ec7t"},"content":{"rendered":"
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C\u00e1c chu\u1ed7i tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf \u201cm\u1ea5t nhi\u1ec7t\u201d<\/b><\/p>\n

3,66 t\u1ef7 USD l\u00e0 quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng (t\u1ed5ng doanh thu h\u1eb1ng n\u0103m) tr\u00e0 s\u1eefa khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, theo b\u00e1o c\u00e1o c\u1ee7a Momentum Works c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 8\/2022. Trong \u0111\u00f3, doanh thu h\u1eb1ng n\u0103m t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t 362 tri\u1ec7u USD. L\u00e0 m\u1ed9t qu\u1ed1c gia c\u00f3 v\u0103n h\u00f3a c\u00e0 ph\u00ea m\u1ea1nh nh\u01b0ng tr\u00e0 s\u1eefa c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng b\u00e9o b\u1ed5 v\u00e0 s\u00f4i \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu nh\u01b0 su\u1ed1t nh\u1eefng th\u1eadp k\u1ef7 qua, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u01b0\u1edbc ngo\u00e0i v\u1eabn t\u1ecf ra ch\u1eadt v\u1eadt trong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t th\u00ec th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa d\u01b0\u1eddng nh\u01b0 l\u1ea1i r\u1ed9ng m\u1edf, \u201cd\u1ec5 \u0103n\u201d h\u01a1n. C\u00f2n nh\u1edb, t\u1eeb \u0111\u1ea7u n\u0103m 2016 \u0111\u1ebfn gi\u1eefa n\u0103m 2017, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn t\u1eeb \u0110\u00e0i Loan, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c… du nh\u1eadp v\u00e0o Vi\u1ec7t Nam l\u00e0m “b\u00f9ng n\u1ed5” nh\u1eefng chu\u1ed7i c\u1eeda h\u00e0ng quy m\u00f4 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

Kh\u00f4ng kh\u00f3 \u0111\u1ec3 k\u1ec3 ra nh\u1eefng c\u00e1i t\u00ean \u0111\u00e3 l\u00e0m m\u01b0a l\u00e0m gi\u00f3 v\u1edbi gi\u1edbi tr\u1ebb nh\u01b0 Royal Tea, Share Tea, Gong Cha, BoBaBop, Sharetea, Dingtea, Koi Th\u00e9. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf c\u0169ng t\u1eebng l\u00e0 tay ch\u01a1i ch\u00ednh trong cu\u1ed9c chi\u1ebfn m\u1eb7t b\u1eb1ng \u0111\u1eb9p. Th\u1eddi \u0111i\u1ec3m n\u0103m 2018, con ph\u1ed1 ch\u00f9a L\u00e1ng (H\u00e0 N\u1ed9i) d\u00f9 ch\u1ec9 k\u00e9o d\u00e0i ch\u01b0a \u0111\u1ebfn 2km nh\u01b0ng l\u1ea1i t\u1eadp trung h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Royal Tea, Dingtea \u0111\u1ebfn BoBaBop, Toco Toco, Tiger Sugar. Hay khu v\u1ef1c ph\u1ed1 \u0111i b\u1ed9 Nguy\u1ec5n Hu\u1ec7 (TP.HCM) v\u1edbi nh\u1eefng con \u0111\u01b0\u1eddng nh\u01b0 Hu\u1ef3nh Th\u00fac Kh\u00e1ng, Ng\u00f4 \u0110\u1ee9c K\u1ebf, H\u1ed3 T\u00f9ng M\u1eadu t\u1eebng \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cph\u1ed1 tr\u00e0 s\u1eefa” v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u01a1n 20 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ecf. Th\u1eadm ch\u00ed, khu v\u1ef1c ng\u00e3 6 Ph\u00f9 \u0110\u1ed5ng \u2013 n\u01a1i \u0111\u01b0\u1ee3c m\u1ec7nh danh c\u00f3 gi\u00e1 thu\u00ea \u0111\u1eaft nh\u1ea5t th\u00e0nh ph\u1ed1, c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e3ng tr\u00e0 s\u1eefa n\u01b0\u1edbc ngo\u00e0i ch\u1ecdn \u0111\u1ec3 m\u1edf c\u1eeda h\u00e0ng flagship nh\u01b0: Sharetea, The Alley, Royal Tea, Mr Wish, Toco Toco.<\/p>\n

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Trong \u201cc\u01a1n b\u00e3o\u201d tr\u00e0 s\u1eefa n\u01b0\u1edbc ngo\u00e0i \u0111\u1ed5 b\u1ed5 v\u00e0o Vi\u1ec7t Nam th\u1eddi \u0111i\u1ec3m \u1ea5y, \u0111\u1ed1i tr\u1ecdng n\u1ed9i \u0111\u1ecba l\u1edbn nh\u1ea5t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1ea7n nh\u01b0 ch\u1ec9 c\u00f3 Toco Toco.<\/p>\n

Tuy nhi\u00ean, trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi ta kh\u00f4ng c\u00f2n th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf k\u1ec3 tr\u00ean hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c cung \u0111\u01b0\u1eddng hay ng\u00e3 t\u01b0 \u0111\u1eaft \u0111\u1ecf. Th\u01b0\u01a1ng hi\u1ec7u Royal Tea sau qu\u00e3ng th\u1eddi gian m\u1edf r\u1ea7m r\u1ed9 nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec7n \u0111\u00e3 g\u1ea7n nh\u01b0 m\u1ea5t h\u00fat tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong khi \u0111\u00f3, Gong Cha c\u0169ng t\u1eebng ng\u1eebng nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam r\u1ed3i m\u1edbi m\u1edf l\u1ea1i v\u00e0o n\u0103m 2023. Tuy nhi\u00ean, c\u1eeda h\u00e0ng Gong Cha tr\u00ean ph\u1ed1 H\u00e0ng C\u00f3t (qu\u1eadn Ho\u00e0n Ki\u1ebfm, H\u00e0 N\u1ed9i) – m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e3 tuy\u00ean b\u1ed1 \u0111\u00f3ng c\u1eeda v\u00e0o th\u00e1ng 5\/2019. Hay Ten Ren \u2013 chu\u1ed7i tr\u00e0 s\u1eefa – m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi b\u1eadc nh\u1ea5t trong ng\u00e0nh tr\u00e0 t\u1ea1i \u0110\u00e0i Loan, \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh th\u1ee9c t\u1ea1i Vi\u1ec7t Nam b\u1edfi The Coffee House, tuy\u00ean b\u1ed1 \u0111\u00f3ng to\u00e0n b\u1ed9 23 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2019.<\/p>\n

Hi\u1ec7n t\u1ea1i, chu\u1ed7i tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf c\u00f3 quy m\u00f4 l\u1edbn v\u01b0\u1ee3t tr\u1ed9i l\u00e0 Mixue \u2013 nh\u00e2n t\u1ed1 m\u1edbi ch\u1ec9 ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb n\u0103m 2018. \u0110\u1ebfn th\u00e1ng 9\/2023, Mixue \u0111\u00e3 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u01b0\u1ee3c h\u01a1n 1.300 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Gi\u00f3 \u0111\u1ed5i chi\u1ec1u<\/b><\/p>\n

S\u1ef1 suy y\u1ebfu c\u1ee7a l\u00e0n s\u00f3ng tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi Vi\u1ec7t b\u1edbt y\u00eau th\u00edch tr\u00e0 s\u1eefa h\u01a1n. Thay v\u00e0o \u0111\u00f3, v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 tr\u00e0 s\u1eefa, th\u1eadm ch\u00ed tr\u1edf th\u00e0nh nh\u1eefng tay ch\u01a1i ch\u00ednh trong cu\u1ed9c chi\u1ebfn m\u1eb7t b\u1eb1ng m\u1edbi.<\/p>\n

Ph\u00ea La \u2013 chu\u1ed7i tr\u00e0 s\u1eefa m\u1edbi th\u00e0nh l\u1eadp gi\u1eefa \u0111\u1ea1i d\u1ecbch (n\u0103m 2021) \u0111\u00e3 nhanh ch\u00f3ng b\u00e0nh tr\u01b0\u1edbng quy m\u00f4 v\u1edbi 23 c\u1eeda h\u00e0ng, h\u1ea7u h\u1ebft \u0111\u1ec1u r\u1ed9ng v\u00e0i tr\u0103m m2, \u0111\u1eb7t ngay tr\u00ean c\u00e1c khu ph\u1ed1 s\u1ea7m u\u1ea5t t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM. Hay Maycha \u2013 chu\u1ed7i tr\u00e0 s\u1eefa t\u1eadp trung ph\u00e1t tri\u1ec3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng ph\u00eda Nam, hi\u1ec7n c\u0169ng \u0111\u00e3 c\u00f3 t\u1edbi 68 c\u1eeda h\u00e0ng. M\u1edbi \u0111\u00e2y, “\u00f4ng tr\u00f9m” F&B – Golden Gate c\u0169ng m\u1ed9t l\u1ea7n n\u1eefa d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa, b\u1eb1ng vi\u1ec7c ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u Universal Tea.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 Ph\u00fac Long Coffee & Tea, kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0111\u1eb7c s\u1ea3n t\u1ea1i khu v\u1ef1c ph\u00eda Nam, sau khi b\u00e1n 80% c\u1ed5 ph\u1ea7n cho Masan v\u00e0o n\u0103m 2021, \u0111\u00e3 l\u1edbn nhanh nh\u01b0 th\u1ed5i v\u00e0 tr\u1edf th\u00e0nh g\u00e3 kh\u1ed5ng l\u1ed3 m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng F&B. V\u1edbi ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 kh\u1ee7ng, \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, Ph\u00fac Long Coffee & Tea \u0111\u00e3 c\u00f3 156 c\u1eeda h\u00e0ng, ch\u01b0a k\u1ec3 nh\u1eefng kiosk b\u00ean trong h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb Winmart.<\/p>\n

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\"&quot;Gi\u00f3<\/div>\n<\/figure>\n

B\u00ean c\u1ea1nh c\u00e1c chu\u1ed7i tr\u00e0 s\u1eefa chi\u1ebfm ng\u1ef1 t\u1ea1i c\u00e1c m\u1eb7t b\u1eb1ng \u0111\u1eb7c \u0111\u1ecba, ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m t\u1ea1i ch\u1ed7 th\u00ec m\u1ed9t s\u1ed1 chu\u1ed7i tr\u00e0 s\u1eefa Vi\u1ec7t kh\u00e1c l\u1ea1i ch\u1ecdn m\u1edf r\u1ed9ng nhanh ch\u00f3ng th\u00f4ng qua m\u00f4 h\u00ecnh tinh g\u1ecdn h\u01a1n, t\u1eadp trung b\u00e1n mang \u0111i nh\u01b0 La Boong (h\u01a1n 30 c\u1eeda h\u00e0ng), Ph\u00fac Tea (tr\u00ean 115 c\u1eeda h\u00e0ng),\u2026<\/p>\n

L\u00fd gi\u1ea3i v\u1ec1 s\u1ef1 n\u1edf r\u1ed9 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, anh V\u0169 Anh \u2013 nh\u00e0 s\u00e1ng l\u1eadp chu\u1ed7i La Boong cho r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 d\u1ea7n tr\u01b0\u1edfng th\u00e0nh, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u1ed1t v\u1ec1 c\u1ea3 \u0111\u1ed3 u\u1ed1ng, marketing, b\u00e1n h\u00e0ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Th\u1ee9 nh\u1ea5t, chu\u1ed7i cung \u1ee9ng, ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

\u201cNgu\u1ed3n nguy\u00ean li\u1ec7u tr\u00e0 t\u1ea1i Vi\u1ec7t Nam \u0111ang mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng h\u01a1n. Tr\u01b0\u1edbc kia, h\u1ea7u h\u1ebft c\u00e1c v\u00f9ng tr\u00e0 t\u1ea1i Vi\u1ec7t Nam v\u1eabn ch\u1ec9 thu ho\u1ea1ch v\u00e0 xu\u1ea5t kh\u1ea9u th\u00f4, ch\u01b0a s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c th\u00e0nh ph\u1ea9m \u0111\u1ec3 s\u1eed d\u1ee5ng pha tr\u00e0 s\u1eefa, n\u00ean doanh nghi\u1ec7p l\u1ea1i nh\u1eadp kh\u1ea9u ng\u01b0\u1ee3c l\u1ea1i nguy\u00ean li\u1ec7u t\u1eeb n\u01b0\u1edbc ngo\u00e0i. Tuy nhi\u00ean, hi\u1ec7n m\u1ed9t s\u1ed1 v\u00f9ng tr\u1ed3ng tr\u00e0 nh\u01b0 t\u1ea1i \u0110\u00e0 L\u1ea1t \u0111\u00e3 c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t, cho ra th\u00e0nh ph\u1ea9m l\u00e0 nguy\u00ean li\u1ec7u chuy\u00ean d\u00f9ng cho pha ch\u1ebf tr\u00e0 s\u1eefa, tr\u00e0 hoa qu\u1ea3. D\u00f9 ch\u01b0a \u0111\u1ee7 \u0111\u00e1p \u1ee9ng cho t\u1ea5t c\u1ea3 nhu c\u1ea7u c\u1ee7a c\u00e1c chu\u1ed7i t\u1ea1i Vi\u1ec7t Nam nh\u01b0ng c\u0169ng gi\u00fap doanh nghi\u1ec7p b\u1edbt ph\u1ee5 thu\u1ed9c h\u01a1n v\u00e0o ngu\u1ed3n cung t\u1eeb Trung Qu\u1ed1c. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p, chu\u1ed7i tr\u00e0 s\u1eefa th\u1eadm ch\u00ed c\u00f2n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c v\u00f9ng tr\u1ed3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n, ch\u1ee7 \u0111\u1ed9ng v\u1ec1 ngu\u1ed3n nguy\u00ean li\u1ec7u\u201d<\/i>, anh V\u0169 Anh ph\u00e2n t\u00edch.<\/p>\n

Th\u1ee9 hai, n\u1ebfu quan s\u00e1t, c\u00f3 th\u1ec3 th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c d\u00f2ng tr\u00e0 s\u1eefa b\u1eaft ngu\u1ed3n t\u1eeb \u0110\u00e0i Loan, Trung Qu\u1ed1c \u0111\u1ec1u l\u00e0 tr\u00e0 nh\u1ea1t, thi\u00ean ng\u1ecdt. Trong khi \u0111\u00f3, xu h\u01b0\u1edbng \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 tr\u00e0 \u0111\u1eadm v\u1ecb, \u00f4 long, ch\u00e1t nh\u1eb9 v\u00e0 h\u1eadu v\u1ecb ng\u1ecdt. Hi\u1ec7n Ph\u00fac Long Coffee & Tea, Ph\u00ea La hay La Boong,.. \u0111\u1ec1u t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean n\u1ec1n tr\u00e0 \u00f4 long \u0111\u1eadm v\u1ecb.<\/p>\n

Th\u1ee9 ba, n\u0103ng l\u1ef1c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, marketing hay v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u00e3 ph\u00e1t tri\u1ec3n kh\u00f4ng thua k\u00e9m c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i. T\u1eeb \u0111\u1ecbnh v\u1ecb, concept c\u1eeda h\u00e0ng \u0111\u1ebfn h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n, c\u00f3 t\u00ednh \u0111\u1ed3ng nh\u1ea5t. \u0110i\u1ec3n h\u00ecnh l\u00e0 Ph\u00ea La – \u0111\u01a1n v\u1ecb \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb ngu\u1ed3n nguy\u00ean li\u1ec7u \u00f4 long \u0111\u1eb7c s\u1ea3n t\u1eeb \u0110\u00e0 L\u1ea1t, \u0111i \u0111\u1ea7u trong vi\u1ec7c thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, ch\u1ed7 ng\u1ed3i theo phong c\u00e1ch c\u1eafm tr\u1ea1i. S\u1ef1 n\u1edf r\u1ed9 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, TikTok v\u00e0 c\u00e1c reviewer c\u0169ng tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m cho c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, anh V\u0169 Anh c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng n\u1eb1m \u1edf s\u1ef1 \u0111\u00f3n nh\u1eadn, l\u00f2ng t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u0169ng nh\u01b0 s\u1ef1 \u1ee7ng h\u1ed9 l\u1eabn nhau gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong chu\u1ed7i cung \u1ee9ng, gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c v\u00f9ng nguy\u00ean li\u1ec7u.<\/p>\n

Tr\u00e0 s\u1eefa \u0111\u00e3 tr\u1edf th\u00e0nh v\u0103n h\u00f3a gi\u1ed1ng nh\u01b0 c\u00e0 ph\u00ea?<\/b><\/p>\n

V\u0103n h\u00f3a c\u00e0 ph\u00ea m\u1ea1nh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i t\u1ea1i Vi\u1ec7t Nam. Theo anh V\u0169 Anh, v\u1edbi th\u00f3i quen v\u00e0 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tr\u00e0 s\u1eefa hi\u1ec7n t\u1ea1i \u1edf n\u01b0\u1edbc ta, c\u00f3 th\u1ec3 n\u00f3i tr\u00e0 s\u1eefa c\u0169ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u00e9t v\u0103n h\u00f3a, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u trong v\u00e0i n\u0103m. Tuy nhi\u00ean, \u00f4ng ch\u1ee7 chu\u1ed7i La Boong cho r\u1eb1ng, n\u1ebfu nh\u01b0 v\u0103n h\u00f3a c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam chu\u1ed9ng tr\u1ea3i nghi\u1ec7m t\u1ea1i ch\u1ed7 th\u00ec tr\u00e0 s\u1eefa l\u1ea1i c\u00f3 xu h\u01b0\u1edbng mua mang \u0111i.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, theo b\u00e1o c\u00e1o c\u1ee7a GrabFood Vi\u1ec7t Nam \u2013 n\u1ec1n t\u1ea3ng g\u1ecdi \u0111\u1ed3 \u0103n l\u1edbn b\u1eadc nh\u1ea5t hi\u1ec7n t\u1ea1i, n\u0103m 2023, tr\u00e0 s\u1eefa l\u00e0 m\u00f3n \u0103n \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t. Do \u0111\u00f3, b\u00ean c\u1ea1nh m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng l\u1edbn \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa ch\u1ec9 m\u1edf c\u1eeda h\u00e0ng v\u1edbi quy m\u00f4 khi\u00eam t\u1ed1n, t\u1eadp trung ph\u1ee5c v\u1ee5 d\u00f2ng kh\u00e1ch t\u1eeb \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n, kh\u00e1ch mua mang \u0111i.<\/p>\n

Anh V\u0169 Anh c\u0169ng l\u01b0u \u00fd, th\u1ecb tr\u01b0\u1eddng F&B n\u00f3i chung v\u00e0 tr\u00e0 s\u1eefa n\u00f3i ri\u00eang lu\u00f4n bi\u1ebfn \u0111\u1ed9ng b\u1edfi c\u00e1c tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng \u0111\u1ed3 u\u1ed1ng m\u1edbi. Do \u0111\u00f3, th\u1ecb hi\u1ebfu v\u1edbi tr\u00e0 \u00f4 long \u0111\u1eadm v\u1ecb c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn l\u00fac \u201cm\u1ea5t nhi\u1ec7t\u201d, \u0111i \u0111\u1ebfn b\u00e3o h\u00f2a. \u0110\u1ec3 duy tr\u00ec ch\u1ed7 \u0111\u1ee9ng l\u00e2u b\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u1ee7ng c\u1ed1 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng.<\/p>\n

\u201cC\u00e0 ph\u00ea c\u0169ng ch\u1ee9ng ki\u1ebfn nhi\u1ec1u tr\u00e0o l\u01b0u \u0111\u1ebfn v\u00e0 \u0111i. Tuy nhi\u00ean nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng v\u1edbi nh\u1eefng \u0111\u1ed3 u\u1ed1ng \u0111\u1eb7c tr\u01b0ng nh\u01b0 c\u00e0 ph\u00ea \u0111en, c\u00e0 ph\u00ea n\u00e2u v\u1eabn t\u1ed3n t\u1ea1i b\u1ec1n v\u1eefng. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng, d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1eed nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi, tr\u00e0 s\u1eefa \u00f4 long \u0111\u1eadm v\u1ecb c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 th\u00f4ng, quen thu\u1ed9c, b\u1ec1n v\u1eefng trong menu\u201d<\/i>, anh V\u0169 Anh nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Ngu\u1ed3n: \u0110\u1eddi s\u1ed1ng ph\u00e1p lu\u1eadt<\/div>\n
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VNFranchise.vn l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng ho\u1eb7c b\u1ea1n l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao VNFranchise.vn s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n

Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m \u0111\u1ebfn m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng, t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh th\u00fa v\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email info@demo3.thuythu.vn ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i (028) 6676 6066 \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":6,"featured_media":22213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38,39],"tags":[],"acf":[],"yoast_head":"\n"Gi\u00f3 \u0111\u1ed5i chi\u1ec1u" trong cu\u1ed9c chi\u1ebfn tr\u00e0 s\u1eefa tr\u1ecb gi\u00e1 362 tri\u1ec7u USD t\u1ea1i Vi\u1ec7t Nam: Ph\u00fac Long, Ph\u00ea La,... v\u1ebd l\u1ea1i th\u1ecb ph\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i m\u1ea5t nhi\u1ec7t – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"C\u00e1c chu\u1ed7i tr\u00e0 s\u1eefa qu\u1ed1c t\u1ebf \u201cm\u1ea5t nhi\u1ec7t\u201d 3,66 t\u1ef7 USD l\u00e0 quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng (t\u1ed5ng doanh thu h\u1eb1ng n\u0103m) tr\u00e0 s\u1eefa khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, theo b\u00e1o c\u00e1o c\u1ee7a Momentum\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Gi\u00f3 \u0111\u1ed5i chi\u1ec1u" trong cu\u1ed9c chi\u1ebfn tr\u00e0 s\u1eefa tr\u1ecb gi\u00e1 362 tri\u1ec7u USD t\u1ea1i Vi\u1ec7t Nam: Ph\u00fac Long, Ph\u00ea La,... v\u1ebd l\u1ea1i th\u1ecb ph\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i m\u1ea5t nhi\u1ec7t – VNFranchise - 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