{"id":38702,"date":"2024-04-26T17:21:42","date_gmt":"2024-04-26T10:21:42","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=38702"},"modified":"2024-04-26T17:21:42","modified_gmt":"2024-04-26T10:21:42","slug":"nguoi-viet-danh-13-gio-tuan-de-xem-livestream-ban-hang-rut-hau-bao-mua-hang-online-dung-thu-11-the-gioi","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/nguoi-viet-danh-13-gio-tuan-de-xem-livestream-ban-hang-rut-hau-bao-mua-hang-online-dung-thu-11-the-gioi\/","title":{"rendered":"Ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh 13 gi\u1edd\/tu\u1ea7n \u0111\u1ec3 xem livestream b\u00e1n h\u00e0ng, r\u00fat h\u1ea7u bao mua h\u00e0ng online \u0111\u1ee9ng th\u1ee9 11 th\u1ebf gi\u1edbi"},"content":{"rendered":"
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Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i Di\u1ec5n \u0111\u00e0n To\u00e0n c\u1ea3nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam – VOBF 2024.<\/h5>\n<\/div>\n<\/div>\n
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Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd
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Theo B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (EBI) 2024 c\u1ee7a Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM) v\u1eeba c\u00f4ng b\u1ed1 ng\u00e0y 24\/4\/2024, n\u0103m 2023 b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c xem l\u00e0 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n, tuy nhi\u00ean l\u0129nh v\u1ef1c TM\u0110T v\u1eabn ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Hi\u1ec7p h\u1ed9i TM\u0110T Vi\u1ec7t Nam (VECOM) \u01b0\u1edbc t\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y t\u0103ng tr\u00ean 25% so v\u1edbi n\u0103m 2022 v\u00e0 \u0111\u1ea1t 25 t\u1ef7 USD. Trong \u0111\u00f3, quy m\u00f4 b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t 17,3 t\u1ef7 USD.<\/p>\n

T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u00e0y cao h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a n\u1ec1n kinh t\u1ebf. Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, \u01b0\u1edbc t\u00ednh GDP n\u0103m 2023 t\u0103ng 5,1% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Khu v\u1ef1c d\u1ecbch v\u1ee5 t\u0103ng 6,8%, trong \u0111\u00f3 ng\u00e0nh v\u1eadn t\u1ea3i, kho b\u00e3i t\u0103ng 9,2%; ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng v\u00e0 b\u1ea3o hi\u1ec3m t\u0103ng 6,2%; d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa v\u00e0 \u0103n u\u1ed1ng t\u0103ng 12,2%. T\u00ednh chung n\u0103m 2023, t\u00f4\u0309ng m\u01b0\u0301c ba\u0301n le\u0309 ha\u0300ng ho\u0301a va\u0300 doanh thu di\u0323ch vu\u0323 ti\u00eau du\u0300ng theo gi\u00e1 hi\u1ec7n h\u00e0nh \u01b0\u1edbc \u0111\u1ea1t 6.232 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 9,6%. Trong \u0111\u00f3, doanh thu b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 \u01b0\u1edbc \u0111\u1ea1t 4.859 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 78% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb v\u00e0 t\u0103ng 8,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

Nh\u01b0 v\u1eady, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm kho\u1ea3ng 10% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng, cao h\u01a1n m\u1ee9c 8,5% c\u1ee7a n\u0103m 2022. Trong \u0111\u00f3, t\u1ef7 l\u1ec7 b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 tr\u1ef1c tuy\u1ebfn so v\u1edbi t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 kho\u1ea3ng 8,8%, cao h\u01a1n t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng 7,2% c\u1ee7a n\u0103m 2022.<\/p>\n

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\"Ng\u01b0\u1eddi<\/div>\n<\/figure>\n

T\u1ea1i di\u1ec5n \u0111\u00e0n to\u00e0n c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2024 do Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM) t\u1ed5 ch\u1ee9c ng\u00e0y 25\/4 t\u1ea1i H\u00e0 N\u1ed9i, b\u00e0 L\u00ea Ho\u00e0ng Oanh, C\u1ee5c tr\u01b0\u1edfng C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) cho bi\u1ebft, TM\u0110T Vi\u1ec7t Nam 10 n\u0103m qua \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi t\u1ed1c \u0111\u1ed9 t\u1eeb 16-30%\/n\u0103m. Doanh thu b\u00e1n l\u1ebb n\u0103m 2023 t\u0103ng 25% so v\u1edbi n\u0103m 2022, \u0111\u1ea1t 20,5 t\u1ef7 USD.<\/p>\n

Xu h\u01b0\u1edbng mua h\u00e0ng qua phi\u00ean livestream tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/b><\/p>\n

C\u0169ng trong Di\u1ec5n \u0111\u00e0n to\u00e0n c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2024, th\u00f4ng qua kh\u1ea3o s\u00e1t c\u1ee7a NielsenIQ Vi\u1ec7t Nam, b\u00e0 L\u00ea Minh Trang, B\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u b\u00e1n l\u1ebb NIQ cho bi\u1ebft, v\u1edbi d\u00e2n s\u1ed1 \u0111\u00f4ng, t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet t\u1ed1t, Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n. C\u00f3 kho\u1ea3ng 95% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 mua h\u00e0ng t\u1eeb c\u00e1c phi\u00ean livestream trong su\u1ed1t 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2024.<\/p>\n

B\u00e0 L\u00ea Minh Trang cho bi\u1ebft, theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t v\u1eeba th\u1ef1c hi\u1ec7n, ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh 13 ti\u1ebfng\/tu\u1ea7n \u0111\u1ec3 xem livestream b\u00e1n h\u00e0ng. C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng mua h\u00e0ng qua livestream nh\u1edd d\u1ec5 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, quan s\u00e1t chi ti\u1ebft v\u00e0 k\u1ef9 c\u00e0ng h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua livestream, t\u00ednh gi\u1ea3i tr\u00ed. Qua kh\u1ea3o s\u00e1t c\u1ee7a NielsenIQ Vi\u1ec7t Nam, 64% ng\u01b0\u1eddi xem livestream \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y mua h\u00e0ng ng\u1eabu h\u1ee9ng nhi\u1ec1u h\u01a1n b\u00ecnh th\u01b0\u1eddng, 78% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd th\u1ea5y r\u1ea5t khi xem c\u00e1c bu\u1ed5i livestream b\u00e1n h\u00e0ng.<\/p>\n

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\"Ng\u01b0\u1eddi<\/div>\n<\/figure>\n

Kh\u1ea3o s\u00e1t c\u1ee7a NielsenIQ Vi\u1ec7t Nam c\u0169ng ch\u1ec9 ra l\u01b0\u1ee3ng ng\u01b0\u1eddi mua qua th\u01b0\u01a1ng m\u1ea1i s\u1ed1 l\u00e0 57 – 60 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean c\u1ea3 n\u01b0\u1edbc. M\u1ed7i ng\u00e0y c\u00f3 3,5 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp v\u00e0o c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. L\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm qua Internet h\u1eb1ng tu\u1ea7n \u1edf Vi\u1ec7t Nam \u0111\u1ea1t v\u1ecb tr\u00ed th\u1ee9 11 to\u00e0n c\u1ea7u. 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh duy tr\u00ec ho\u1eb7c th\u1eadm ch\u00ed t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong mua s\u1eafm trong 12 th\u00e1ng t\u1edbi.<\/p>\n

Th\u00f4ng tin t\u1eeb AccessTrade Vi\u1ec7t Nam cho bi\u1ebft, vi\u1ec7c mua s\u1eafm tr\u1ef1c ti\u1ebfp qua livestream c\u00f3 ti\u1ec1m n\u0103ng th\u00fac \u0111\u1ea9y t\u1edbi 20% t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o \u0111\u1ea7u n\u0103m 2026. Trong \u0111\u00f3, 3 n\u1ec1n t\u1ea3ng livestream b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 Facebook (31,9%), Shopee (30,9%) v\u00e0 TikTok (17,2%). B\u00ecnh qu\u00e2n m\u1ed7i th\u00e1ng \u0111ang c\u00f3 2,5 tri\u1ec7u phi\u00ean b\u00e1n h\u00e0ng livestream, c\u00f3 s\u1ef1 tham gia c\u1ee7a h\u01a1n 50 ngh\u00ecn nh\u00e0 b\u00e1n.<\/p>\n

Ngu\u1ed3n: \u0110\u1eddi s\u1ed1ng ph\u00e1p lu\u1eadt<\/p>\n

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VNFranchise.vn l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng ho\u1eb7c b\u1ea1n l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao VNFranchise.vn s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n

Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m \u0111\u1ebfn m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng, t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh th\u00fa v\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email info@demo3.thuythu.vn ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i (028) 6676 6066 \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":6,"featured_media":24610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,37],"tags":[],"acf":[],"yoast_head":"\nNg\u01b0\u1eddi Vi\u1ec7t d\u00e0nh 13 gi\u1edd\/tu\u1ea7n \u0111\u1ec3 xem livestream b\u00e1n h\u00e0ng, r\u00fat h\u1ea7u bao mua h\u00e0ng online \u0111\u1ee9ng th\u1ee9 11 th\u1ebf gi\u1edbi – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i Di\u1ec5n \u0111\u00e0n To\u00e0n c\u1ea3nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - VOBF 2024. 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