{"id":38239,"date":"2023-12-21T14:16:48","date_gmt":"2023-12-21T07:16:48","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=38239"},"modified":"2023-12-21T14:16:48","modified_gmt":"2023-12-21T07:16:48","slug":"cotti-coffee-chuoi-ca-phe-lon-thu-4-tren-the-gioi-13-thang-mo-hon-6-000-cua-hang-da-den-viet-nam","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/cotti-coffee-chuoi-ca-phe-lon-thu-4-tren-the-gioi-13-thang-mo-hon-6-000-cua-hang-da-den-viet-nam\/","title":{"rendered":"Cotti Coffee – Chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn th\u1ee9 4 tr\u00ean th\u1ebf gi\u1edbi, 13 th\u00e1ng m\u1edf h\u01a1n 6.000 c\u1eeda h\u00e0ng \u0111\u00e3 \u0111\u1ebfn Vi\u1ec7t Nam"},"content":{"rendered":"

Chu\u1ed7i c\u00e0 ph\u00ea Top 4 th\u1ebf gi\u1edbi Cotti Coffee v\u1eeba khai tr\u01b0\u01a1ng g\u1ea7n nh\u01b0 c\u00f9ng l\u00fac ba c\u1eeda h\u00e0ng t\u1ea1i TPHCM. C\u00e1c d\u1ea5u hi\u1ec7u ban \u0111\u1ea7u cho th\u1ea5y chu\u1ed7i n\u00e0y r\u1ea5t th\u1eadn tr\u1ecdng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u201cch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng gi\u00e1 c\u1ea3 c\u1ea1nh tranh\u201d.<\/p>\n

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Chu\u1ed7i c\u00e0 ph\u00ea Cotti Coffee t\u1eeb Trung Qu\u1ed1c d\u00f9ng h\u00ecnh \u1ea3nh c\u1ee7a danh th\u1ee7 Lionel Messi v\u00e0 \u0111\u1ed9i tuy\u1ec3n Argentina \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u1ea2nh: EPA-EFE<\/figcaption><\/figure>\n

\u0110\u01b0a c\u00e0 ph\u00ea v\u00e0o Vi\u1ec7t Nam v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh \u0111\u1ed9ng \u201cch\u1edf c\u1ee7i v\u1ec1 r\u1eebng\u201d b\u1edfi Vi\u1ec7t Nam c\u00f3 h\u01a1n 338.000 c\u1eeda ti\u1ec7m c\u00e0 ph\u00ea l\u1edbn nh\u1ecf. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n \u1edf TPHCM v\u00e0 Vi\u1ec7t Nam \u2013 n\u01a1i v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 \u201cchi\u1ebfn tr\u01b0\u1eddng\u201d c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u1ea5t gi\u1eefa c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea n\u1ed9i \u0111\u1ecba v\u00e0 n\u01b0\u1edbc ngo\u00e0i \u2013 c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u01b0ng\u2026 c\u0169ng ch\u1eb3ng d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng. C\u00f3 chu\u1ed7i \u0111\u00e3 th\u1ea5t b\u1ea1i, m\u1ea5t t\u00edch nh\u01b0 Gloria Jeans c\u1ee7a \u00dac, NYDC c\u1ee7a Singapore ho\u1eb7c kh\u00f4ng t\u0103ng tr\u01b0\u1edfng nh\u01b0 mong \u0111\u1ee3i trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Starbucks.<\/p>\n

Chu\u1ed7i c\u00e0 ph\u00ea t\u0103ng tr\u01b0\u1edfng \u201cth\u1ea7n k\u1ef3\u201d<\/p>\n

H\u00f4m 11-12, Cotti Coffee khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Pearl Plaza, qu\u1eadn B\u00ecnh Th\u1ea1nh. Hai h\u00f4m sau, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y khai tr\u01b0\u01a1ng th\u00eam c\u1eeda h\u00e0ng t\u1ea1i c\u01a1 s\u1edf ch\u00ednh c\u1ee7a \u0110\u1ea1i h\u1ecdc S\u00e0i G\u00f2n tr\u00ean \u0111\u01b0\u1eddng Nguy\u1ec5n Tr\u00e3i, qu\u1eadn 5 v\u00e0 t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng H\u00e0 \u0110\u00f4 Airport g\u1ea7n s\u00e2n bay T\u00e2n S\u01a1n Nh\u1ea5t \u1edf qu\u1eadn T\u00e2n B\u00ecnh. Cu\u1ed1i th\u00e1ng 12 n\u00e0y ho\u1eb7c \u0111\u1ea7u n\u0103m 2024, th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea t\u1eeb Trung Qu\u1ed1c s\u1ebd c\u00f3 th\u00eam ch\u00edn c\u1eeda h\u00e0ng n\u1eefa, trong \u0111\u00f3 c\u00f3 hai t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 b\u1ea3y t\u1ea1i TPHCM, b\u00e0 Jen Yang \u2013 \u0111\u1ea1i di\u1ec7n c\u1ee7a Cotti Coffee \u2013 cho hay.<\/p>\n

Cotti s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a danh th\u1ee7 Lionel Messi v\u00e0 \u0111\u1ed9i tuy\u1ec3n b\u00f3ng \u0111\u00e1 Argentina \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Trong v\u00f2ng 15 ng\u00e0y \u0111\u1ea7u sau khai tr\u01b0\u01a1ng, c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean s\u1ebd \u00e1p d\u1ee5ng \u0111\u1ed3ng gi\u00e1 29.000 \u0111\u1ed3ng cho m\u1ecdi lo\u1ea1i th\u1ee9c u\u1ed1ng, ri\u00eang c\u00e0 ph\u00ea s\u1eefa l\u00e0 19.000 \u0111\u1ed3ng. M\u1ee9c gi\u00e1 ti\u1ebfp theo l\u00e0 g\u00ec? B\u00e0 Jen Yang \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u1eddi, nh\u01b0ng n\u00f3i r\u1eb1ng: \u201cCh\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng lo\u1ea1i h\u1ea1t arabica \u0111\u1ea1t gi\u1ea3i th\u01b0\u1edfng IIAC (Vi\u1ec7n qu\u1ed1c t\u1ebf v\u1ec1 n\u1ebfm c\u00e0 ph\u00ea) t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 Cotti \u0111ang c\u00f3 m\u1eb7t. K\u1ebf \u0111\u1ebfn l\u00e0 duy tr\u00ec m\u1ee9c gi\u00e1 c\u1ea1nh tranh\u201d. B\u00e0 Yang n\u00f3i r\u1eb1ng gi\u00e1 s\u1ebd r\u1ebb h\u01a1n Starbucks v\u00e0 m\u1ed9t v\u00e0i chu\u1ed7i c\u00e0 ph\u00ea Vi\u1ec7t Nam.<\/p>\n

Cotti do Charles Lu Zhengyao v\u00e0 Jenny Qian Zhiya th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 10-2022 t\u1ea1i th\u00e0nh ph\u1ed1 Ph\u00fac Ch\u00e2u, t\u1ec9nh Ph\u00fac Ki\u1ebfn v\u1edbi s\u1ed1 v\u1ed1n ban \u0111\u1ea7u 200 tri\u1ec7u \u0111\u00f4 la. \u0110\u00e2y c\u0169ng l\u00e0 hai nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea Luckin Coffee, chu\u1ed7i c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u c\u1ee7a Trung Qu\u1ed1c v\u1edbi h\u01a1n 10.000 c\u1eeda h\u00e0ng v\u00e0o th\u00e1ng 6-2023 v\u1eeba r\u1ed3i.<\/p>\n

Cotti hi\u1ec7n c\u00f3 h\u01a1n 6.200 c\u1eeda h\u00e0ng t\u1ea1i 300 th\u00e0nh ph\u1ed1 \u1edf 28 qu\u1ed1c gia, theo trang fanpage c\u1ee7a Cotti Coffee. B\u00e0 Yang c\u0169ng n\u00f3i r\u1eb1ng chu\u1ed7i s\u1ebd \u0111\u1ea9y m\u1ea1nh vi\u1ec7c m\u1edf m\u1edbi \u0111\u1ec3 \u0111\u1ea1t con s\u1ed1 20.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2025. \u201cK\u1ebf ho\u1ea1ch c\u1ee7a Cotti t\u1ea1i Vi\u1ec7t Nam l\u00e0 \u201cnhi\u1ec1u v\u00e0 r\u1ea5t nhi\u1ec1u\u201d c\u1eeda h\u00e0ng trong n\u0103m 2024-2025\u201d, b\u00e0 Yang nh\u1ea5n m\u1ea1nh.<\/p>\n

C\u00e1c chu\u1ed7i Trung Qu\u1ed1c t\u00ecm \u0111\u01b0\u1eddng ra n\u01b0\u1edbc ngo\u00e0i<\/p>\n

Theo h\u00e3ng Euromonitor, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Trung Qu\u1ed1c \u0111\u00e3 t\u0103ng 6,3 l\u1ea7n t\u1eeb n\u0103m 2013 l\u00ean 88,5 t\u1ec9 nh\u00e2n d\u00e2n t\u1ec7 (12,1 t\u1ec9 \u0111\u00f4 la) v\u00e0o n\u0103m 2022. C\u00e1c chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111ang c\u00f3 \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng cao \u1edf Trung Qu\u1ed1c khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng c\u00e0 ph\u00ea. Theo iResearch Consulting Group, m\u1ee9c ti\u00eau th\u1ee5 c\u00e0 ph\u00ea h\u00e0ng n\u0103m \u1edf n\u01b0\u1edbc n\u00e0y \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i sau n\u0103m n\u0103m, l\u00ean 11,3 t\u00e1ch t\u00ednh theo b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi. Con s\u1ed1 n\u00e0y v\u1eabn k\u00e9m xa M\u1ef9 v\u00e0 Nh\u1eadt B\u1ea3n, n\u00ean v\u1eabn c\u00f2n d\u01b0 \u0111\u1ecba cho c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Nh\u1eadt B\u1ea3n ch\u1ec9 b\u1eb1ng 25% quy m\u00f4 c\u1ee7a Trung Qu\u1ed1c v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c chu\u1ed7i Trung Qu\u1ed1c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cth\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a\u201d. Tuy v\u1eady, c\u00e1c chu\u1ed7i F&B c\u1ee7a Trung Qu\u1ed1c l\u1ea1i xem Nh\u1eadt B\u1ea3n l\u00e0 n\u01a1i th\u1eed nghi\u1ec7m quan tr\u1ecdng cho c\u00e1c chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u. Starbucks c\u00f3 h\u01a1n 1.800 c\u1eeda h\u00e0ng t\u1ea1i x\u1ee9 hoa anh \u0111\u00e0o, nh\u01b0ng v\u1eabn m\u1edf th\u00eam h\u00e0ng n\u0103m kho\u1ea3ng 100 c\u1eeda h\u00e0ng. C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i 7-Eleven v\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh (fast food) c\u00f3 b\u00e1n c\u00e0 ph\u00ea nh\u01b0 McDonald\u2019s l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm v\u1edbi c\u00e1c chu\u1ed7i Trung Qu\u1ed1c nh\u1edd b\u00e1n c\u00e0 ph\u00ea v\u1edbi gi\u00e1 r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi Starbucks.<\/p>\n

Tuy v\u1eady, m\u1ee9c gi\u00e1 hi\u1ec7n gi\u1edd c\u1ee7a Cotti t\u1ea1i c\u1eeda h\u00e0ng \u1edf qu\u1eadn Ikebukuro \u1edf Tokyo l\u00e0 180 yen\/ly latte (kho\u1ea3ng 30.000 \u0111\u1ed3ng) trong th\u1eddi gian khuy\u1ebfn m\u00e3i khai tr\u01b0\u01a1ng, sau \u0111\u00f3 gi\u00e1 s\u1ebd l\u00e0 570 yen (kho\u1ea3ng 120.000 \u0111\u1ed3ng). C\u00e1c trang tin Nh\u1eadt B\u1ea3n n\u00f3i m\u1ee9c gi\u00e1 n\u00e0y thu\u1ed9c lo\u1ea1i cao b\u1edfi gi\u00e1 \u1edf c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea trong kho\u1ea3ng 300-500 yen\/t\u00e1ch. Mu\u1ed1n r\u1ebb h\u01a1n, c\u00f3 th\u1ec3 \u0111\u1ebfn c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 Lawson, 7-Eleven, Family Mart hay Newdays v\u1edbi gi\u00e1 100-150 yen\/t\u00e1ch ho\u1eb7c ly. C\u00e1c c\u1eeda h\u00e0ng c\u1ee7a Cotti t\u1ea1i Nh\u1eadt B\u1ea3n ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng c\u00e1ch cung c\u1ea5p \u00edt ch\u1ed7 ng\u1ed3i v\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u1eb7t h\u00e0ng qua \u1ee9ng d\u1ee5ng.<\/p>\n

Nh\u00ecn l\u1ea1i th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n trong th\u1eadp ni\u00ean qua, b\u1edfi c\u00e0 ph\u00ea l\u00e0 m\u1ed9t ph\u1ea7n v\u0103n h\u00f3a quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/p>\n

Theo C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Statista, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam c\u00f3 doanh s\u1ed1 5,9 t\u1ec9 \u0111\u00f4 la v\u00e0o n\u0103m 2022 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) 5,99% trong giai \u0111o\u1ea1n 2022-2025. \u0110\u1ebfn n\u0103m 2025, d\u1ef1 ki\u1ebfn t\u1ef7 l\u1ec7 ti\u00eau th\u1ee5 c\u00e0 ph\u00ea t\u1ea1i nh\u00e0 chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng nh\u01b0ng t\u1ef7 tr\u1ecdng nh\u1ecf trong doanh thu. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e0 ph\u00ea b\u00e1n t\u1ea1i c\u00e1c c\u1eeda hi\u1ec7u v\u00e0 h\u00e0ng qu\u00e1n ch\u1ec9 chi\u1ebfm 21% kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5 nh\u01b0ng chi\u1ebfm \u0111\u1ebfn 78% chi ti\u00eau.<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam c\u0169ng chi ti\u1ec1n nhi\u1ec1u h\u01a1n cho c\u00e0 ph\u00ea so v\u1edbi c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng kh\u00e1c v\u00e0 tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u.<\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Standard Insights v\u1edbi h\u01a1n 1.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho th\u1ea5y, ng\u01b0\u1eddi Vi\u1ec7t ch\u1ecdn c\u00e0 ph\u00ea nhi\u1ec1u nh\u1ea5t v\u1edbi 39,6%, c\u00e1c lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t chi\u1ebfm 35,6% v\u00e0 tr\u00e0 s\u1eefa ch\u1ec9 30,7%. T\u1ee9c th\u1ecb tr\u01b0\u1eddng cho c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn h\u01a1n c\u00e1c chu\u1ed7i tr\u00e0 s\u1eefa kho\u1ea3ng 30%.<\/p>\n

Standard Insights c\u0169ng ch\u1ec9 ra r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea song h\u00e0nh c\u00f9ng v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam. Trung Nguy\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u00e1n c\u00e0 ph\u00ea ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf Vi\u1ec7t Nam, v\u1edbi 33,7% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ecd y\u00eau th\u00edch nh\u1ea5t. Trung Nguy\u00ean \u0111\u01b0\u1ee3c nam gi\u1edbi ch\u1ecdn nhi\u1ec1u nh\u1ea5t (h\u01a1n 45%) v\u00e0 Highlands \u0111\u01b0\u1ee3c ph\u1ee5 n\u1eef th\u00edch h\u01a1n (h\u01a1n 30%).<\/p>\n

S\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u1ed1c li\u1ec7t, v\u1edbi c\u1ea3 chu\u1ed7i n\u1ed9i \u0111\u1ecba v\u00e0 n\u01b0\u1edbc ngo\u00e0i. NYDC v\u00e0o Vi\u1ec7t Nam r\u1ed3i \u0111\u00f3ng c\u1eeda, Gloria Jeans c\u1ee7a \u00dac th\u00ec h\u1ea7u nh\u01b0 r\u1ea5t kh\u00f3 th\u1ea5y. M\u1ea1nh nh\u01b0 Starbucks ch\u1ec9 m\u1edf \u0111\u01b0\u1ee3c 87 qu\u00e1n, t\u00ednh \u0111\u1ebfn \u0111\u1ea7u th\u00e1ng 3 v\u1eeba r\u1ed3i. Chu\u1ed7i c\u00e0 ph\u00ea \u0111\u1ee9ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t 100 qu\u00e1n \u0111\u1ebfn h\u1ebft n\u0103m nay, trong \u0111\u00f3 c\u00f3 kho\u1ea3ng 50 qu\u00e1n \u1edf TPHCM. \u0110\u00e2y l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a \u00f4ng H\u1ed3 Mai H\u1ed3 \u2013 v\u1ecb CEO m\u1edbi c\u1ee7a Starbucks \u2013 khi \u00f4ng v\u1eeba nh\u1eadm ch\u1ee9c v\u00e0o \u0111\u1ea7u th\u00e1ng 11 v\u1eeba r\u1ed3i. Ngo\u1ea1i tr\u1eeb s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Katinat trong c\u00e1c n\u0103m Covid-19 v\u1eeba qua, th\u1ecb tr\u01b0\u1eddng F&B c\u1ee7a Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng ch\u1eadm trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang si\u1ebft ch\u1eb7t chi ti\u00eau.<\/p>\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Cotti t\u1ea1i Vi\u1ec7t Nam nh\u1eafc l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam v\u1edbi c\u00e1c lo\u1ea1i kem v\u00e0 tr\u00e0 s\u1eefa gi\u00e1 d\u01b0\u1edbi 1 \u0111\u00f4 la (kho\u1ea3ng 25.000 \u0111\u1ed3ng) c\u1ee7a chu\u1ed7i Mixue Bincheng t\u1eeb Trung Qu\u1ed1c. T\u1eeb c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 9-2018, chu\u1ed7i tr\u00e0 s\u1eefa 1 \u0111\u00f4 la c\u1ee7a Trung Qu\u1ed1c t\u0103ng tr\u01b0\u1edfng v\u0169 b\u00e3o t\u1eeb cu\u1ed1i n\u0103m ngo\u00e1i, \u0111\u1ea1t con s\u1ed1 1.300 c\u1eeda h\u00e0ng hi\u1ec7n nay. Mixue b\u1ecb ng\u01b0\u1eddi mua nh\u01b0\u1ee3ng quy\u1ec1n (franchise) \u201ct\u1ed1\u201d l\u00e0 cho ph\u00e9p m\u1edf c\u1eeda h\u00e0ng qu\u00e1 nhi\u1ec1u v\u00e0 qu\u00e1 g\u1ea7n. Chu\u1ed7i c\u00f2n \u00e9p c\u00e1c c\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch, nh\u01b0ng chu\u1ed7i kh\u00f4ng gi\u1ea3m gi\u00e1 b\u00e1n nguy\u00ean li\u1ec7u.<\/p>\n

Trong khi \u0111\u00f3, chu\u1ed7i tr\u00e0 s\u1eefa ToCoToCo c\u1ee7a Vi\u1ec7t Nam (x\u1ebfp sau Mixue v\u1edbi kho\u1ea3ng 600 c\u1eeda h\u00e0ng), v\u1eabn \u201cthong dong\u201d c\u1ea1nh tranh v\u1edbi Mixue d\u00f9 r\u1eb1ng th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00e3 tho\u00e1i tr\u00e0o. Chu\u1ed7i n\u00e0y kh\u00f4ng ng\u00e1n Mixue khi ch\u1ecdn m\u1eb7t b\u1eb1ng s\u00e1t c\u1ea1nh Mixue, v\u1eabn b\u00e1n kem, tr\u00e0 s\u1eefa v\u00e0 c\u1ea3 c\u00e0 ph\u00ea v\u1edbi gi\u00e1 b\u00ecnh d\u00e2n. Kh\u00f4ng gian c\u1ee7a ToCoToCo r\u1ed9ng tho\u00e1ng h\u01a1n, nhi\u1ec1u ch\u1ed7 ng\u1ed3i h\u01a1n \u2013 \u0111\u00fang ch\u1ea5t c\u1ee7a v\u0103n h\u00f3a c\u00e0 ph\u00ea Vi\u1ec7t Nam l\u00e0 n\u01a1i g\u1eb7p g\u1ee1, t\u1ee5 t\u1eadp h\u01a1n l\u00e0 ch\u1ed7 \u0111\u1ec3 n\u1ea1p caffeine.<\/p>\n

C\u00e1c chu\u1ed7i c\u00e0 ph\u00ea hay F&B c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111\u1ed1i di\u1ec7n kh\u00f3 kh\u0103n n\u1ed9i t\u1ea1i, m\u00e0 c\u00f2n ch\u1ecbu nhi\u1ec1u t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i. C\u00e1c chu\u1ed7i c\u00e0 ph\u00ea hay F&B Vi\u1ec7t Nam khi ra n\u01b0\u1edbc ngo\u00e0i c\u0169ng g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Mixue hay Cotti khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

\n

Ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i ph\u00f3 b\u1ed1n th\u00e1ch th\u1ee9c l\u1edbn trong trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n theo nghi\u00ean c\u1ee9u c\u1ee7a Standard Insights. M\u1ed9t, c\u00e1c v\u00f9ng c\u00e0 ph\u00ea nguy\u00ean li\u1ec7u c\u1ee7a Vi\u1ec7t Nam \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ee7a bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu. Hai, g\u1ea7n 50% c\u00e2y c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam \u0111ang \u1edf \u0111\u1ed9 tu\u1ed5i 10-15 \u2013 \u0111\u1ed9 tu\u1ed5i cho s\u1ea3n l\u01b0\u1ee3ng cao nh\u1ea5t, c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng cao nh\u01b0 tr\u01b0\u1edbc trong v\u00f2ng v\u00e0i n\u0103m t\u1edbi. Ba, c\u00e1c bi\u1ec7n ph\u00e1p t\u01b0\u1edbi ti\u00eau v\u00e0 canh t\u00e1c l\u1ea1c h\u1eadu. B\u1ed1n, quy m\u00f4 nh\u1ecf l\u1ebb, manh m\u00fan c\u1ee7a s\u1ea3n xu\u1ea5t h\u1ed9 gia \u0111\u00ecnh \u0111\u00e3 khi\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, m\u1ea5t c\u00e2n \u0111\u1ed1i. S\u1ef1 kh\u00e1c bi\u1ec7t trong \u0111\u1ea7u t\u01b0, thu ho\u1ea1ch v\u00e0 ch\u1ebf bi\u1ebfn c\u1ee7a n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t Nam.<\/p>\n

Theo: Kinh T\u1ebf S\u00e0i G\u00f2n<\/p>\n

VNFranchise.vn l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng ho\u1eb7c b\u1ea1n l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao VNFranchise.vn s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n.<\/p>\n

Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m \u0111\u1ebfn m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng, t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh th\u00fa v\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email info@demo3.thuythu.vn ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i (028) 6676 6066 \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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