{"id":37634,"date":"2023-04-17T11:05:31","date_gmt":"2023-04-17T04:05:31","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=37634"},"modified":"2023-04-17T11:18:53","modified_gmt":"2023-04-17T04:18:53","slug":"cac-thuong-hieu-nhuong-quyen-dang-chiem-linh-thi-truong-tra-sua-viet-nam-doanh-thu-hang-tram-trieu-usd-lon-thu-3-dong-nam-a","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/cac-thuong-hieu-nhuong-quyen-dang-chiem-linh-thi-truong-tra-sua-viet-nam-doanh-thu-hang-tram-trieu-usd-lon-thu-3-dong-nam-a\/","title":{"rendered":"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam doanh thu h\u00e0ng tr\u0103m tri\u1ec7u USD, l\u1edbn th\u1ee9 3 \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"
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Theo ch\u00e2n ng\u01b0\u1eddi Ph\u00e1p \u0111\u1ebfn Vi\u1ec7t Nam v\u00e0o gi\u1eefa th\u1ebf k\u1ef7 XIX, c\u00e0 ph\u00ea nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Nh\u01b0ng khi th\u1ecb tr\u01b0\u1eddng F&B (th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng) t\u1ea1i Vi\u1ec7t Nam tr\u1edf n\u00ean \u0111a d\u1ea1ng v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng kh\u00e1c nhau, tr\u00e0 s\u1eefa \u0111ang c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng v\u00e0ng nh\u1edd nhu c\u1ea7u ti\u00eau th\u1ee5 l\u1edbn c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Tr\u00e0 s\u1eefa so\u00e1n ng\u00f4i\u00a0c\u00e0 ph\u00ea?<\/strong><\/p>\n

T\u1eeb n\u0103m 2012 khi m\u00f4 h\u00ecnh kinh doanh d\u1ea1ng chu\u1ed7i, thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, quy m\u00f4 l\u1edbn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0110\u00e0i Loan, Th\u00e1i Lan, H\u00e0n Qu\u1ed1c \u0111\u1eb7t ch\u00e2n v\u00e0o Vi\u1ec7t Nam th\u00ec c\u0169ng kh\u1edfi \u0111\u1ea7u cho giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 sau n\u00e0y. Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00e0 s\u1eefa kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u00f3n u\u1ed1ng ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng g\u1ea7n 100 tri\u1ec7u d\u00e2n. \u0110\u1ed1i t\u01b0\u1ee3ng ti\u00eau th\u1ee5 tr\u00e0 s\u1eefa kh\u00f4ng ch\u1ec9 c\u00f3 h\u1ecdc sinh, sinh vi\u00ean m\u00e0 c\u00f2n c\u00f3 d\u00e2n v\u0103n ph\u00f2ng, c\u00e1c b\u00e0 n\u1ed9i tr\u1ee3, ng\u01b0\u1eddi trung ni\u00ean v\u00e0 l\u1edbn tu\u1ed5i.<\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u0103m 2021 c\u1ee7a H\u00e3ng t\u01b0 v\u1ea5n Momentum Works cho th\u1ea5y, Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa l\u1edbn th\u1ee9 3 t\u1ea1i \u0110\u00f4ng Nam \u00c1. M\u1ed7i n\u0103m ng\u01b0\u1eddi Vi\u1ec7t chi \u00edt nh\u1ea5t 362 tri\u1ec7u USD \u0111\u1ec3 u\u1ed1ng tr\u00e0 s\u1eefa, chi\u1ebfm kho\u1ea3ng 10% doanh thu tr\u00e0 s\u1eefa c\u1ee7a c\u1ea3 khu v\u1ef1c.<\/p>\n

S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i v\u00e0 chu\u1ed7i c\u00e0 ph\u00ea trong n\u01b0\u1edbc c\u0169ng ph\u1ea3i th\u00eam lo\u1ea1i th\u1ee9c u\u1ed1ng n\u00e0y v\u00e0o menu. C\u00f3 kho\u1ea3ng 10 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong m\u1ea3ng F&B ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kinh doanh tr\u00e0 s\u1eefa v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ToCoToCo, Gong Cha, KOI Th\u00e9, The Alley… Ngo\u00e0i Trung Nguy\u00ean, The Coffee House, Ph\u00fac Long, Chuk Chuk, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea9u nh\u01b0 Haidilao, Manwah c\u0169ng \u0111\u01b0a tr\u00e0 s\u1eefa v\u00e0o th\u1ef1c \u0111\u01a1n nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ed9ng th\u00eam cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t do c\u00f4ng ty ph\u00e2n t\u00edch Reputa th\u1ef1c hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2020, c\u00f3 kho\u1ea3ng 73% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c tr\u00e0 s\u1eefa so v\u1edbi c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u00e1o c\u00e1o n\u00e0y c\u0169ng ch\u1ec9 ra r\u1eb1ng, tr\u00e0 s\u1eefa ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u danh s\u00e1ch c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t th\u1ea3o lu\u1eadn nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfm h\u01a1n 38%.<\/p>\n

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\u0110\u00f3 l\u00e0 l\u00fd do khi\u1ebfn The Coffee House tung ra c\u00e1c s\u1ea3n ph\u1ea9m \u1edf c\u1ea3 2 d\u00f2ng c\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa, ph\u1ee5c v\u1ee5 nhu c\u1ea7u th\u01b0\u1edfng th\u1ee9c t\u1ea1i nh\u00e0 v\u00e0 t\u1ea1i qu\u00e1n, g\u1ed3m c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 h\u00f2a tan, lon c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1, c\u00e0 ph\u00ea 3in1… v\u00e0 d\u00f2ng tr\u00e0 s\u1eefa v\u1edbi l\u1edbp kem foam \u0111\u1eb7c s\u1eafc k\u00e8m topping.<\/p>\n

Gi\u1ea3i th\u00edch cho quy\u1ebft \u0111\u1ecbnh th\u00eam tr\u00e0 s\u1eefa v\u00e0o menu c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea, \u00f4ng Ng\u00f4 Nguy\u00ean Kha, CEO The Coffee House, cho bi\u1ebft \u0111\u00f3 l\u00e0 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u u\u1ed1ng \u0111a d\u1ea1ng theo t\u1eebng khung gi\u1edd c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, c\u00e0 ph\u00ea v\u00e0o bu\u1ed5i s\u00e1ng, tr\u00e0 tr\u00e1i c\u00e2y gi\u1ea3i kh\u00e1t trong nh\u1eefng gi\u1edd n\u1eafng n\u00f3ng, nh\u01b0ng tr\u00e0 s\u1eefa th\u00ec ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch \u1edf nhi\u1ec1u khung gi\u1edd kh\u00e1c nhau.<\/p>\n\n\n\n\n
\"Theo<\/td>\n<\/tr>\n
Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t do c\u00f4ng ty ph\u00e2n t\u00edch Reputa th\u1ef1c hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2020, c\u00f3 kho\u1ea3ng 73% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c tr\u00e0 s\u1eefa so v\u1edbi c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u1ea2nh: Qu\u00fd H\u00f2a.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Th\u1ebf th\u01b0\u1ee3ng phong c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam c\u00f3 s\u1ef1 ph\u00e2n m\u1ea3nh r\u00f5 n\u00e9t v\u1edbi \u01b0u th\u1ebf thu\u1ed9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n. N\u1ebfu ng\u01b0\u1eddi Th\u00e1i c\u00f3 c\u00f4ng \u0111\u1ea7u trong vi\u1ec7c khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0110\u00e0i Loan \u0111\u00e3 n\u00e2ng t\u1ea7m v\u00e0 ph\u1ed5 bi\u1ebfn m\u00f3n \u0111\u1ed3 u\u1ed1ng n\u00e0y tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. M\u1ed7i n\u0103m \u0111\u1ec1u c\u00f3 v\u00e0i th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa n\u1ed5i ti\u1ebfng t\u1ea1i \u0110\u00e0i Loan \u201cc\u1eadp b\u1ebfn\u201d Vi\u1ec7t Nam. Dingtea, Gong Cha, Bobapop, ToCoToCo… l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0110\u00e0i Loan n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

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L\u00fd gi\u1ea3i nguy\u00ean nh\u00e2n v\u00ec sao Vi\u1ec7t Nam kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa n\u1ed9i \u0111\u1ecba \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh d\u00f9 v\u0103n h\u00f3a u\u1ed1ng tr\u00e0 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 c\u00f3 h\u00e0ng ng\u00e0n n\u0103m, \u00f4ng T\u1ed1ng Ph\u01b0\u1edbc B\u1ea3o, m\u1ed9t chuy\u00ean gia trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng, ng\u01b0\u1eddi g\u1eafn li\u1ec1n v\u1edbi c\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n tr\u00e0 s\u1eefa t\u1ea1i Vi\u1ec7t Nam, cho r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa n\u1ed9i \u0111\u1ecba ch\u01b0a x\u00e2y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ngay t\u1eeb ban \u0111\u1ea7u.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00f2n c\u00f3 chi\u1ebfn d\u1ecbch marketing kh\u00e1 t\u1ed1t. \u0110i\u1ec3n h\u00ecnh nh\u01b0 The Alley. D\u00f9 v\u00e0o Vi\u1ec7t Nam kh\u00e1 mu\u1ed9n nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd nh\u1edd \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd c\u1ee7ng c\u1ed1 dinh d\u01b0\u1ee1ng trong m\u00f3n u\u1ed1ng y\u00eau th\u00edch v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 t\u0103ng c\u00e2n v\u1edbi m\u00f3n s\u1eefa t\u01b0\u01a1i tr\u00e2n ch\u00e2u \u0111\u01b0\u1eddng \u0111en, \u00f4ng B\u1ea3o cho bi\u1ebft th\u00eam.<\/p>\n

\u201cTr\u00e0 s\u1eefa ra \u0111\u1eddi \u1edf \u0110\u00e0i Loan, cho n\u00ean d\u00f9 mu\u1ed1n hay kh\u00f4ng th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n tin r\u1eb1ng, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n t\u1eeb h\u00f2n \u0111\u1ea3o n\u00e0y s\u1ebd ngon h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n\u201d, \u00f4ng M\u00e3 Thanh Danh, Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb C\u00f4ng ty T\u01b0 v\u1ea5n qu\u1ed1c t\u1ebf CIB, nh\u1eadn \u0111\u1ecbnh.<\/p>\n

\u00d4ng Danh cho r\u1eb1ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng k\u00e9m nh\u01b0ng ph\u1ea3i b\u00e1n gi\u00e1 th\u1ea5p h\u01a1n, th\u1eadm ch\u00ed \u0111\u1ebfn 50%. Y\u1ebfu t\u1ed1 l\u1ecbch s\u1eed v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 2 l\u00fd do gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n chi\u1ebfm \u01b0u th\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

T\u1ea1i \u0110\u00e0i Loan, qu\u00ea h\u01b0\u01a1ng c\u1ee7a tr\u00e0 s\u1eefa, m\u00f3n \u0111\u1ed3 u\u1ed1ng ng\u1ecdt ng\u00e0o n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a trong m\u1ed9t cu\u1ed9c b\u00ecnh ch\u1ecdn c\u00e1ch \u0111\u00e2y 2 n\u0103m. Ng\u01b0\u1eddi \u0110\u00e0i Loan th\u1eadm ch\u00ed c\u00f2n x\u00e2y b\u1ea3o t\u00e0ng tr\u00e0 s\u1eefa, t\u1ed5 ch\u1ee9c ng\u00e0y k\u1ef7 ni\u1ec7m cho lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u00e0y v\u00e0o ng\u00e0y 30\/4 h\u1eb1ng n\u0103m nh\u01b0 L\u1ec5 h\u1ed9i bia t\u1ea1i \u0110\u1ee9c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u1edf \u0111\u00e2y \u0111\u1ec1u d\u00e0y d\u1ea1n kinh nghi\u1ec7m trong vi\u1ec7c v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd chu\u1ed7i c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh, cung c\u1ea5p nguy\u00ean v\u1eadt li\u1ec7u ri\u00eang t\u1ea1o n\u00ean m\u00f3n u\u1ed1ng \u0111\u1eb7c tr\u01b0ng.<\/p>\n

Li\u00ean k\u1ebft \u0111\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m n\u00e0y l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111i tr\u01b0\u1edbc Vi\u1ec7t Nam h\u01a1n 30 n\u0103m. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 xu th\u1ebf m\u00e0 c\u00f2n mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n

Theo \u00f4ng Kha, The Coffee House, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb nh\u1eefng n\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u1ea1nh s\u1ea3n ph\u1ea9m tr\u00e0 s\u1eefa t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi du nh\u1eadp v\u00e0o Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf v\u1ec1 kh\u1ea3 n\u0103ng R&D s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 kh\u1ea9u v\u1ecb v\u00e0 phong c\u00e1ch th\u01b0\u1edfng th\u1ee9c. Nh\u1eefng \u0111i\u1ec1u n\u00e0y mang l\u1ea1i v\u1ecb th\u1ebf d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t th\u1eddi gian.<\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

C\u01a1 h\u1ed9i n\u00e0o cho tr\u00e0 s\u1eefa Vi\u1ec7t Nam?<\/strong><\/p>\n

N\u0103m 2018, Vi\u1ec7t Nam c\u00f3 \u00edt nh\u1ea5t 1.500 ti\u1ec7m tr\u00e0 s\u1eefa v\u1edbi kho\u1ea3ng 100 th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh v\u1edbi nhau. N\u0103m 2020 v\u00e0 2021, tr\u01b0\u1edbc \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa nh\u01b0\u1ee3ng quy\u1ec1n Gong Cha, Bobapop, Dingtea, KOI Th\u00e9 gi\u1ea3m t\u1ed1c m\u1edf c\u1eeda h\u00e0ng ho\u1eb7c thu h\u1eb9p h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc nh\u01b0ng th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa v\u1eabn gi\u1eef m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1eeb 5-7% nh\u1edd t\u1ed1c \u0111\u1ed9 ph\u1ee5c h\u1ed3i t\u1ed1t sau d\u1ecbch.<\/p>\n

Sau qu\u00e1 tr\u00ecnh thanh l\u1ecdc, th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam nay do m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 th\u00f4ng nh\u01b0 Dingtea, ToCoToCo, Tiger Sugar v\u00e0 cao c\u1ea5p g\u1ed3m Ph\u00fac Long, Gong Cha, KOI Th\u00e9 chi ph\u1ed1i. Dingtea d\u1eabn \u0111\u1ea7u s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng (h\u01a1n 200), ti\u1ebfp \u0111\u1ebfn l\u00e0 ToCoToCo (148), Bobapop (102), Tr\u00e0 Ti\u00ean H\u01b0\u1edfng (50), The Alley (46), Gong Cha (45 so v\u1edbi 1.500 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u).<\/p>\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 KOI Th\u00e9, Xing Fu Tang… c\u00f3 t\u1eeb 3-15 c\u1eeda h\u00e0ng v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 1 c\u1eeda h\u00e0ng. G\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng xu\u1ea5t hi\u1ec7n th\u00eam th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n l\u00e0 tr\u00e0 s\u1eefa \u0111\u1ed3ng gi\u00e1 \u0110\u00f4 \u0110\u00f4.<\/p>\n

\u1ede ph\u00e2n kh\u00fac n\u1ed9i \u0111\u1ecba, c\u00f3 m\u1ed9t cu\u1ed9c so g\u0103ng ng\u1ea7m gi\u1eefa 3 chu\u1ed7i Ph\u00fac Long, The Coffee House v\u00e0 Chuk Chuk. T\u1ec9 l\u1ec7 doanh thu c\u1ee7a 3 m\u1ea3ng tr\u00e0 – c\u00e0 ph\u00ea – th\u1ee9c u\u1ed1ng kh\u00e1c \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00e1c nhau.<\/p>\n

V\u1edbi Ph\u00fac Long, m\u1ea3ng tr\u00e0 chi\u1ebfm \u01b0u th\u1ebf v\u1edbi doanh thu h\u01a1n 60%. Trong b\u00e1o c\u00e1o t\u00f3m t\u1eaft n\u1eeda \u0111\u1ea7u n\u0103m c\u1ee7a Masan, Ph\u00fac Long ghi nh\u1eadn doanh thu 820 t\u1ec9 \u0111\u1ed3ng, t\u0103ng 38,5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, trong khi EBITDA \u0111\u1ea1t 117 t\u1ec9 \u0111\u1ed3ng, gi\u1ea3m so v\u1edbi c\u00f9ng k\u1ef3 do gia t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1edf r\u1ed9ng quy m\u00f4 chu\u1ed7i ki-\u1ed1t hi\u1ec7n v\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n\n
\"T\u1ea1i<\/td>\n<\/tr>\n
T\u1ea1i The Coffee House, trong 3 n\u0103m g\u1ea7n \u0111\u00e2y bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ec1u tr\u00ean 70%, m\u1ed9t m\u1ee9c cao so v\u1edbi nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u00ednh \u0111\u1ebfn cu\u1ed1i qu\u00fd I\/2022, Ph\u00fac Long \u0111ang v\u1eadn h\u00e0nh 78 c\u1eeda h\u00e0ng flagship, 760 ki-\u1ed1t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng WinMart, WinMart+ v\u00e0 13 c\u1eeda h\u00e0ng nh\u1ecf. Trong n\u0103m 2022, \u0111\u01a1n v\u1ecb n\u00e0y d\u1ef1 ki\u1ebfn m\u1edf m\u1edbi 100 c\u1eeda h\u00e0ng flagship, 400 ki-\u1ed1t t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n c\u1ee7a WinMart, WinMart+, thu v\u1ec1 kho\u1ea3ng 2.500-3.000 t\u1ec9 \u0111\u1ed3ng. Tuy nhi\u00ean, m\u1ea3ng th\u1ee9c u\u1ed1ng m\u00e0 Ph\u00fac Long t\u1eadp trung trong n\u0103m 2022 l\u1ea1i l\u00e0 d\u00f2ng c\u00e0 ph\u00ea.<\/p>\n

T\u1ea1i The Coffee House, trong 3 n\u0103m g\u1ea7n \u0111\u00e2y bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ec1u tr\u00ean 70%, m\u1ed9t m\u1ee9c cao so v\u1edbi nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, \u0111\u01a1n v\u1ecb n\u00e0y v\u1eabn l\u1ed7 do chi ph\u00ed b\u00e1n h\u00e0ng cao. Trong 2 n\u0103m d\u1ecbch b\u1ec7nh COVID-19 (2020-2021), chi ph\u00ed b\u00e1n h\u00e0ng c\u1ee7a chu\u1ed7i \u0111\u1ec1u l\u1edbn h\u01a1n l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n

C\u1ee5 th\u1ec3, The Coffee House ghi nh\u1eadn kho\u1ea3n l\u1ed7 80,6 t\u1ec9 \u0111\u1ed3ng v\u00e0o n\u0103m 2019. \u0110\u1ebfn n\u0103m 2020, chu\u1ed7i n\u00e0y l\u1ed7 111 t\u1ec9 \u0111\u1ed3ng v\u00e0 ti\u1ebfp t\u1ee5c l\u1ed7 249,3 t\u1ec9 \u0111\u1ed3ng v\u00e0o n\u0103m ngo\u00e1i. L\u1ed7 l\u0169y k\u1ebf c\u1ee7a C\u00f4ng ty t\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2021 l\u00ean t\u1edbi g\u1ea7n 434 t\u1ec9 \u0111\u1ed3ng. H\u1ebft n\u0103m ngo\u00e1i, v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a The Coffee House \u00e2m h\u01a1n 23 t\u1ec9 \u0111\u1ed3ng.<\/p>\n

The Coffee House c\u0169ng ra m\u1eaft c\u00e1c ki-\u1ed1t, t\u00edch h\u1ee3p v\u00e0o c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ho\u1eb7c \u0111\u1eb7t \u0111i\u1ec3m b\u00e1n “thu nh\u1ecf” t\u1ea1i nh\u1eefng tr\u1ee5c \u0111\u01b0\u1eddng ch\u00ednh… nh\u1eb1m t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh. Hi\u1ec7n chu\u1ed7i c\u00f3 154 c\u1eeda h\u00e0ng, cu\u1ed1i n\u0103m nay s\u1ebd m\u1edf th\u00eam 1 c\u1eeda h\u00e0ng Signature \u1edf Crescent Mall v\u00e0 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng quanh khu v\u1ef1c n\u00e0y theo phong c\u00e1ch thi\u1ebft k\u1ebf m\u1edbi.<\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Statista, th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa to\u00e0n c\u1ea7u \u0111\u1ea1t 2,4 t\u1ec9 USD v\u00e0o n\u0103m 2019, \u01b0\u1edbc t\u0103ng \u0111\u1ebfn 4,3 t\u1ec9 USD v\u00e0o n\u0103m 2027 v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u1edf M\u1ef9 v\u00e0 ch\u00e2u \u00c2u. Tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ef1c \u0111\u01a1n c\u1ee7a McDonald’s \u1edf \u0110\u1ee9c v\u00e0o n\u0103m 2012. Nhi\u1ec1u c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa m\u1edf xung quanh Le Louvre v\u00e0 nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c t\u1ea1i Paris. T\u1ea1i M\u1ef9, c\u00e1c ti\u1ec7m tr\u00e0 s\u1eefa tr\u1edf th\u00e0nh \u0111\u1ecba \u0111i\u1ec3m lui t\u1edbi quen thu\u1ed9c c\u1ee7a gi\u1edbi tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c \u00c1.<\/p>\n

T\u1ea1i \u0110\u00f4ng Nam \u00c1, ng\u00e0nh tr\u00e0 s\u1eefa mang v\u1ec1 l\u1ee3i nhu\u1eadn 3,7 t\u1ec9 USD\/n\u0103m, theo nghi\u00ean c\u1ee9u c\u1ee7a Momentum Works v\u00e0 qlub c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 8\/2022. T\u00ednh linh ho\u1ea1t trong c\u00f4ng th\u1ee9c pha ch\u1ebf, ti\u1ec7n d\u1ee5ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, s\u1ef1 t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp b\u00ecnh qu\u00e2n c\u1ee7a ng\u01b0\u1eddi tr\u1ebb v\u00e0 t\u00ednh th\u1eddi trang (nh\u1edd m\u00e0u s\u1eafc pha ch\u1ebf) trong th\u1eddi \u0111\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n th\u00fac \u0111\u1ea9y tr\u00e0 s\u1eefa tr\u1edf th\u00e0nh m\u00f3n u\u1ed1ng c\u00f3 \u0111\u1ed9 ph\u1ee7 to\u00e0n c\u1ea7u kh\u00f4ng k\u00e9m c\u00e0 ph\u00ea.<\/p>\n

Ng\u00e0nh tr\u00e0 s\u1eefa v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, khi m\u00f3n \u0111\u1ed3 u\u1ed1ng n\u00e0y tr\u1edf n\u00ean quen thu\u1ed9c. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n t\u1ea1i, \u00f4ng M\u00e3 Thanh Danh, C\u00f4ng ty T\u01b0 v\u1ea5n qu\u1ed1c t\u1ebf CIB, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba n\u00e0o x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c tri\u1ebft l\u00fd kinh doanh t\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng s\u1ebd t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ch\u1ec9 b\u1eaft ch\u01b0\u1edbc, kh\u00f4ng c\u00f3 b\u1ea3n s\u1eafc th\u00ec s\u1ebd s\u1edbm t\u00e0n.<\/p>\n

Theo: Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0<\/em><\/p>\n

B\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, ho\u1eb7c b\u1ea1n l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn, VNFranchise s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n. Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email\u00a0info@demo3.thuythu.vn\u00a0ho\u1eb7c (028) 6676 6066.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":6,"featured_media":37640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,26,37,39],"tags":[],"acf":[],"yoast_head":"\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t Nam doanh thu h\u00e0ng tr\u0103m tri\u1ec7u USD, l\u1edbn th\u1ee9 3 \u0110\u00f4ng Nam \u00c1 – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Theo ch\u00e2n ng\u01b0\u1eddi Ph\u00e1p \u0111\u1ebfn Vi\u1ec7t Nam v\u00e0o gi\u1eefa th\u1ebf k\u1ef7 XIX, c\u00e0 ph\u00ea nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. 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