{"id":37625,"date":"2023-04-15T16:00:48","date_gmt":"2023-04-15T09:00:48","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=37625"},"modified":"2023-04-15T16:06:43","modified_gmt":"2023-04-15T09:06:43","slug":"founder-chuoi-guta-nho-nhuong-quyen-chung-toi-co-the-tang-truong-gap-doi-moi-nam","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/founder-chuoi-guta-nho-nhuong-quyen-chung-toi-co-the-tang-truong-gap-doi-moi-nam\/","title":{"rendered":"Founder chu\u1ed7i Guta: Nh\u1edd nh\u01b0\u1ee3ng quy\u1ec1n, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m"},"content":{"rendered":"
Kh\u00f4ng gi\u1ed1ng nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea t\u1ea7m trung kh\u00e1c, Guta kh\u1edfi \u0111\u1ea7u v\u1edbi r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, khi kh\u00f4ng c\u00f3 s\u1ef1 h\u1eadu thu\u1eabn c\u1ee7a \u201c\u00f4ng l\u1edbn\u201d n\u00e0o ph\u00eda sau. Tuy nhi\u00ean, chu\u1ed7i n\u00e0y v\u1eabn t\u0103ng t\u01b0\u1edfng 100% m\u1ed7i n\u0103m nh\u1edd chi\u1ebfn thu\u1eadt \u201cl\u1ea5y m\u1ee1 n\u00f3 r\u00e1n n\u00f3\u201d. Hi\u1ec7n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a \u0111\u1ed1i t\u00e1c nh\u1eadn quy\u1ec1n t\u1eeb Guta trung b\u00ecnh kho\u1ea3ng 20% \u0111\u1ebfn 30%\/n\u0103m \u2013 n\u00ean h\u1ecd th\u01b0\u1eddng \u0111i l\u00e2u d\u00e0i c\u00f9ng Guta, ch\u1ee9 kh\u00f4ng \u2018s\u1edbm n\u1edf t\u1ed1i t\u00e0n\u201d.<\/h5>\n
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N\u0103m 2016, anh Nguy\u1ec5n Minh Th\u1ebf m\u1edf qu\u00e1n Guta \u0111\u1ea7u ti\u00ean v\u1edbi \u0111\u1ed3ng v\u1ed1n \u00edt \u1ecfi. \u0110i\u1ec1u m\u00e0 nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y d\u01b0 d\u1ea3 nh\u1ea5t khi \u0111\u00f3 l\u00e0 ni\u1ec1m tin v\u00e0o t\u01b0\u01a1ng lai v\u00e0 kinh nghi\u1ec7m d\u00e0y d\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft sau nhi\u1ec1u n\u0103m \u0111\u1ea7u t\u01b0 kinh doanh m\u1ed9t chu\u1ed7i c\u00e0 ph\u00ea kh\u00e1 n\u1ed5i kh\u00e1c.<\/p>\n

V\u00ec v\u1eady, d\u00f9 kh\u00f4ng c\u00f3 h\u1eadu thu\u1eabn t\u1eeb c\u00e1c \u201c\u0111\u1ea1i gia\u201d nh\u01b0 c\u00e1c chu\u1ed7i t\u1ea7m trung c\u00f9ng th\u1eddi, song Nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y v\u1eabn gi\u00fap Guta t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m trong 6 n\u0103m qua, c\u0169ng nh\u01b0 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c 2 n\u0103m Covid-19 v\u00e0 ti\u1ebfp t\u1ee5c ki\u00ean \u0111\u1ecbnh theo \u0111u\u1ed5i m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7y th\u00e1ch th\u1ee9c 100%\/n\u0103m trong c\u00e1c n\u0103m t\u1edbi.<\/p>\n

Hi\u1ec7n chu\u1ed7i Guta \u0111ang c\u00f3 h\u01a1n 120 c\u1eeda h\u00e0ng, ch\u1ee7 y\u1ebfu t\u1eadp trung t\u1ea1i khu v\u1ef1c TP.HCM. Nh\u1edd t\u1ed1i \u01b0u v\u1ec1 v\u1eadn h\u00e0nh, ch\u1ee7 \u0111\u1ed9ng ngu\u1ed3n nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh t\u1eeb 20% \u0111\u1ebfn 30%. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 Guta th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng 100% trong n\u0103m 2023 \u2013 c\u00f3 240 c\u1eeda h\u00e0ng.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

\u201cK\u1ec3 t\u1eeb khi ra m\u1eaft c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u1ebfn nay, t\u00f4i ch\u01b0a bao gi\u1edd nghi ng\u1edd v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh m\u00e0 Guta \u0111ang tri\u1ec3n khai. Tr\u01b0\u1edbc khi kh\u1edfi nghi\u1ec7p v\u1edbi Guta \u1edf n\u0103m 30 tu\u1ed5i, t\u00f4i \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u n\u0103m th\u00e1ng l\u0103n l\u1ed9n trong ng\u00e0nh c\u00e0 ph\u00ea v\u1edbi nhi\u1ec1u vai tr\u00f2 kh\u00e1c nhau. Tr\u01b0\u1edbc khi ra l\u00e0m ri\u00eang, t\u00f4i t\u1eebng \u0111\u1ea7u t\u01b0 kinh doanh m\u1ed9t chu\u1ed7i kh\u00e1 n\u1ed5i ti\u1ebfng, t\u00f4i hi\u1ec3u r\u00f5 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh nh\u01b0 th\u1ebf n\u00e0o c\u00f3 th\u1ec3 th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\u201d, anh Nguy\u1ec5n Minh Th\u1ebf m\u1edf \u0111\u1ea7u c\u00e2u chuy\u1ec7n.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

C\u0169ng v\u00ec \u0111i l\u00ean t\u1eeb hai b\u00e0n tay tr\u1eafng v\u00e0 c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m t\u1eeb m\u1ea3ng v\u1eadn h\u00e0nh, nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y t\u1ecf ra c\u1ef1c k\u1ef3 th\u1ef1c t\u1ebf khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. Anh chia s\u1ebb \u2018t\u00f4i lu\u00f4n t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1ed7i ng\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u vi\u1ec7c kinh doanh\u2019, ch\u1eb3ng h\u1ea1n: l\u00e0m sao \u0111\u1ec3 th\u1ef1c \u0111\u01a1n c\u1eeda h\u00e0ng ph\u1ea3i v\u1eeba \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao v\u1eeba t\u1ed1i \u01b0u chi ph\u00ed \u0111\u1ec3 gia t\u0103ng l\u1ee3i nhu\u1eadn?, l\u00e0m sao c\u1eaft gi\u1ea3m nh\u1eefng quy tr\u00ecnh r\u01b0\u1eddm r\u00e0 t\u1ed1n k\u00e9m nh\u01b0ng \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t?, l\u00e0m sao thu\u00ea \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t b\u1eb1ng c\u00f3 v\u1ecb tr\u00ed \u0111\u1eaft \u0111\u1ecba v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd?…<\/p>\n

Kh\u00f4ng ph\u1ea3i tu\u00fdp ng\u01b0\u1eddi th\u00edch m\u1ed9ng m\u01a1, anh Nguy\u1ec5n Minh Th\u1ebf kh\u00f4ng ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai xa theo ki\u1ec3u \u2018Guta s\u1ebd th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hay th\u1ebf gi\u1edbi ng\u00e0y n\u00e0o \u0111\u00f3\u2019 m\u00e0 lu\u00f4n theo \u0111u\u1ed5i s\u1ef1 ph\u00e1t tri\u1ec3n ch\u1eafc ch\u1eafn ki\u1ec3u \u201ctu\u1ea7n t\u1ef1 nhi ti\u1ebfn\u201d: l\u00e0m vi\u1ec7c, c\u1ea3i ti\u1ebfn, hi\u1ec7u qu\u1ea3. \u0110\u00f3 l\u00e0 c\u00e1ch CEO Guta \u0111\u00e3 v\u1eadn h\u00e0nh c\u00f4ng ty su\u1ed1t 6 n\u0103m qua: n\u0103m 2016, h\u1ec7 th\u1ed1ng c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng, sau khi c\u1eeda h\u00e0ng \u0111\u00f3 c\u00f3 l\u1eddi th\u00ec m\u1edf c\u1eeda h\u00e0ng th\u1ee9 hai, sau khi 70 c\u1eeda h\u00e0ng kinh doanh hi\u1ec7u qu\u1ea3 th\u00ec m\u1edbi t\u00ednh t\u1edbi m\u1edf 120 c\u1eeda h\u00e0ng trong n\u0103m 2022.<\/p>\n

Trong 2 n\u0103m Covid ho\u00e0nh h\u00e0nh, ch\u1ee9ng ki\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n v\u00e0 l\u1edbn m\u1ea1nh c\u1ee7a r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1ea7m c\u1ee1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 E-Coffee, \u00d4ng B\u1ea7u, Chuk\u2026 \u0111\u1ee9ng sau l\u00e0 nh\u1eefng \u0111\u1ea1i gia nh\u01b0 Trung Nguy\u00ean, \u2018b\u1ea7u \u0110\u1ee9c\u2019 hay KIDO; Guta v\u1eabn kh\u00f4ng n\u00f3ng v\u1ed9i \u0111i k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ch\u1ea1y \u0111ua m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng chi\u1ebfm th\u1ecb ph\u1ea7n, m\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau \u2018t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m\u2019 \u0111\u00e3 v\u1ea1ch ra tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Ki\u00ean \u0111\u1ecbnh v\u1edbi m\u1ee5c ti\u00eau bao nhi\u00eau, Guta l\u1ea1i linh \u0111\u1ed9ng trong vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c b\u1ea5y nhi\u00eau.<\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hi\u1ec7n di\u1ec7n t\u1ea1i m\u1ecdi cung \u0111\u01b0\u1eddng m\u1ecdi g\u00f3c ph\u1ed1, Guta \u0111\u00e3 th\u1eed nghi\u1ec7m, ho\u00e0n thi\u1ec7n nhi\u1ec1u m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi di\u1ec7n t\u00edch m\u1eb7t b\u1eb1ng, chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0 kh\u1ea3 n\u0103ng thu h\u1ed3i v\u1ed1n c\u1ee7a t\u1eebng t\u1ec7p \u0111\u1ed1i t\u00e1c nh\u1eadn quy\u1ec1n kh\u00e1c nhau: Gucart \u2013 xe c\u00e0 ph\u00ea, Gukiosk, Gustore.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

M\u00f4 h\u00ecnh kiosk h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c m\u1eb7t b\u1eb1ng trung t\u00e2m th\u00e0nh ph\u1ed1 – nh\u1ea5t l\u00e0 c\u00e1c m\u1eb7t b\u1eb1ng t\u1ea1i c\u00e1c to\u00e0 nh\u00e0 v\u0103n ph\u00f2ng, v\u1edbi di\u1ec7n t\u00edch nh\u1ecf t\u1eeb 10 \u2013 20m2, ph\u1ee5c v\u1ee5 ch\u00ednh cho nhu c\u1ea7u mua mang \u0111i c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng. Chi ph\u00ed \u0111\u1ea7u t\u01b0 m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng cao, th\u01b0\u1eddng tr\u00ean d\u01b0\u1edbi 300 tri\u1ec7u, ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb.<\/p>\n

M\u00f4 h\u00ecnh xe c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c Guta x\u00e2y d\u1ef1ng t\u1eeb n\u0103m 2019, gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n \u2018kh\u00f3 tri\u1ec3n khai c\u1eeda h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c \u0111\u00f4ng ph\u01b0\u01a1ng ti\u1ec7n qua l\u1ea1i nh\u01b0ng qu\u1ef9 \u0111\u1ea5t nh\u1ecf, kh\u00f3 thu\u00ea \u0111\u01b0\u1ee3c m\u1eb7t b\u1eb1ng l\u1edbn\u2019. M\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00e0 ph\u00ea nh\u1eafm \u0111\u1ebfn vi\u1ec7c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng mua mang \u0111i l\u1eabn u\u1ed1ng t\u1ea1i ch\u1ed7. V\u1edbi m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, Guta c\u00f2n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p tri\u1ec3n khai qu\u1ea7y b\u00e1nh m\u00ec, c\u01a1m, ph\u1edf \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0103n s\u00e1ng, \u0103n tr\u01b0a c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n Guta so v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c, l\u00e0 Guta tr\u1ef1c ti\u1ebfp ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng thay cho nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0\u1ee3ng quy\u1ec1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3o b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng b\u1ed9 v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 tr\u00e1nh sai s\u00f3t trong qu\u00e1 tr\u00ecnh c\u1eeda h\u00e0ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Guta c\u0169ng t\u1eebng th\u1eed nghi\u1ec7m m\u1edf qu\u00e1n c\u00e0 ph\u00ea ph\u00e2n kh\u00fac cao c\u1ea5p t\u1ea1i Ng\u00e3 6 Ph\u00f9 \u0110\u1ed5ng v\u1edbi t\u00ean g\u1ecdi Guta Premium. Chu\u1ed7i n\u00e0y c\u00f2n b\u00e1n th\u00eam tr\u00e0 s\u1eefa v\u00e0 c\u00e1c lo\u1ea1i b\u00e1nh. Ngo\u00e0i \u0111\u1ed3 u\u1ed1ng, Guta c\u00f2n c\u00f3 qu\u00e1n b\u00e1nh m\u00ec Chim Ch\u1ea1y v\u00e0 m\u1edbi \u0111\u00e2y v\u1eeba khai tr\u01b0\u01a1ng qu\u00e1n nh\u1eadu mang t\u00ean ChillTa ngay d\u01b0\u1edbi tr\u1ee5 s\u1edf c\u00f4ng ty \u1edf \u0111\u01b0\u1eddng Tr\u1ea7n Cao V\u00e2n.<\/p>\n

\u201cV\u1edbi Guta, kh\u00f4ng c\u00f3 g\u00ec l\u00e0 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1ed3 \u0103n \u2013 th\u1ee9c u\u1ed1ng\/m\u00f4 h\u00ecnh\/v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1i c\u01a1 b\u1ea3n, \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111em \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng c\u00f9ng t\u1ed1i \u01b0u doanh thu. Trong th\u1eddi gian Covid-19, c\u00f3 th\u1eddi \u0111i\u1ec3m ch\u00fang t\u00f4i mang b\u01a1 tr\u00e1i v\u1ec1 c\u00e1c kiosk v\u00e0 c\u1eeda h\u00e0ng \u0111\u1ec3 b\u00e1n, c\u00f3 ng\u00e0y doanh thu b\u01a1 c\u00f2n nhi\u1ec1u h\u01a1n c\u00e0 ph\u00ea.<\/p>\n

Hay n\u00f3i \u0111\u01a1n gi\u1ea3n h\u01a1n, nh\u1eefng th\u1ee9 kh\u00e1c l\u1ea1 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ea5y Guta l\u00e0m trong 6 n\u0103m qua l\u00e0 r\u1ea5t nhi\u1ec1u th\u1eed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ec3 l\u00e0m sao khi\u1ebfn chu\u1ed7i ng\u00e0y c\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng. T\u00f4i l\u00e0 ng\u01b0\u1eddi kh\u00f4ng ng\u1ea1i th\u1eed nghi\u1ec7m, t\u1ea5t nhi\u00ean l\u00e0 trong ph\u1ea1m vi nh\u1ecf. V\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, v\u00ec quy m\u00f4 \u0111\u00e3 kh\u00e1 l\u1edbn n\u00ean Guta s\u1ebd \u2018kh\u00f4ng ch\u1ecbu \u0111\u1ef1ng n\u1ed5i\u2019 n\u1ebfu k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m tr\u00ean to\u00e0n chu\u1ed7i sai\u201d, CEO Guta ti\u1ebft l\u1ed9.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u m\u1eb7t b\u1eb1ng, s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3, nh\u1eefng th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c c\u1ee7a Guta c\u00f2n h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i F&B ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng. L\u00e0m sao, ch\u1ec9 c\u1ea7n kh\u00e1ch h\u00e0ng gh\u00e9 c\u1eeda h\u00e0ng online\/offline c\u1ee7a Guta \u0111\u1ec1u c\u00f3 th\u1ec3 mua c\u1ea3 th\u1ee9c \u0103n l\u1eabn n\u01b0\u1edbc u\u1ed1ng \u0111\u1ec3 \u0111\u1ee7 ti\u00eau d\u00f9ng cho m\u1ed9t b\u1eefa \u0103n \u0111\u01a1n gi\u1ea3n.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

\u0110a d\u1ea1ng h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 t\u1ea1o h\u1ec7 sinh th\u00e1i F&B d\u00e0nh cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i vi\u1ec7c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 ShopeeFood hay GrabFood, Guta c\u00f2n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ri\u00eang. Theo quan \u0111i\u1ec3m c\u1ee7a anh Nguy\u1ec5n Minh Th\u1ebf, v\u1edbi 120 c\u1eeda h\u00e0ng t\u1eadp trung \u1edf nhi\u1ec1u qu\u1eadn trung t\u00e2m v\u00e0 c\u1eadn trung t\u00e2m c\u1ee7a TP.HCM c\u00f9ng th\u1ef1c \u0111\u01a1n th\u1ee9c \u0103n \u2013 n\u01b0\u1edbc u\u1ed1ng \u0111a d\u1ea1ng, Guta t\u1ef1 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t kh\u00e1ch online c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u1ea7n thi\u1ebft cho c\u00e1c chu\u1ed7i F&B, \u0111\u1ec3 kh\u00f4ng d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 b\u00ean ngo\u00e0i trong vi\u1ec7c b\u00e1n h\u00e0ng online \u2013 ng\u00e0y c\u00e0ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong kinh doanh. \u1ee8ng d\u1ee5ng Guta ra m\u1eaft n\u0103m 2022 hi\u1ec7n \u0111ang c\u00f3 kho\u1ea3ng g\u1ea7n 100.000 th\u00e0nh vi\u00ean. Ngo\u00e0i c\u00e1c t\u00ednh n\u0103ng v\u1ec1 \u0111\u1eb7t giao h\u00e0ng, \u1ee9ng d\u1ee5ng c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng t\u00edch lu\u1ef9 \u0111i\u1ec3m d\u00f9ng \u0111\u1ec3 mua c\u00e1c \u0111\u01a1n h\u00e0ng ti\u1ebfp theo, t\u00ednh n\u0103ng tr\u1ea3 tr\u01b0\u1edbc \u0111\u1ec3 kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t.<\/p>\n

Hi\u1ec7n Guta \u0111ang nghi\u00ean c\u1ee9u l\u1eddi gi\u1ea3i m\u1ed9t lo\u1ea1t b\u00e0i to\u00e1n t\u1ed1i \u01b0u cho b\u00e1n h\u00e0ng online, nh\u01b0: ho\u1ea1ch \u0111\u1ecbnh xem trong m\u1ed9t khu v\u1ef1c th\u00ec c\u1ea7n bao nhi\u00eau c\u1eeda h\u00e0ng c\u00f3 b\u00e1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u1ee9c \u0103n v\u00e0 n\u01b0\u1edbc u\u1ed1ng trong menu, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea7n th\u00ec c\u00f3 th\u1ec3 giao trong b\u00e1n k\u00ednh 30 ph\u00fat?; vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c b\u1ebfp trung t\u00e2m c\u00f3 c\u1ea7n thi\u1ebft kh\u00f4ng?; n\u00ean t\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed9i giao nh\u1eadn hay thu\u00ea ngo\u00e0i?; x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh b\u00e1n h\u00e0ng online nh\u01b0 th\u1ebf n\u00e0o?…<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

C\u0169ng theo chia s\u1ebb t\u1eeb CEO Nguy\u1ec5n Minh Th\u1ebf, h\u1ec7 th\u1ed1ng 120 c\u1eeda h\u00e0ng hi\u1ec7n nay c\u00f3 40% l\u00e0 h\u1ecd t\u1ef1 m\u1edf v\u00e0 60% l\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n, doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi c\u01a1 c\u1ea5u 50-50. Nh\u00e0 s\u00e1ng l\u1eadp Guta cho r\u1eb1ng: quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c ch\u1ee7 nh\u00e0\/nh\u01b0\u1ee3ng quy\u1ec1n n\u00ean gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi th\u00e2n hay b\u1ea1n b\u00e8, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u00e1c l\u00e0m \u0103n. C\u1ea3 hai \u0111\u1ec1u c\u1ea7n ph\u1ea3i ch\u1ecdn l\u1ef1a nhau th\u1eadt k\u1ef9 c\u00e0ng \u0111\u1ec3 c\u00f9ng \u0111i \u0111\u01b0\u1eddng d\u00e0i, thay v\u00ec t\u0103ng tr\u01b0\u1edfng n\u00f3ng trong ng\u1eafn h\u1ea1n.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

\u201cCh\u00fang t\u00f4i kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 mua c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1ec3 m\u1edf kiosk ho\u1eb7c c\u1eeda h\u00e0ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o kinh nghi\u1ec7m c\u1ee7a Ban l\u00e3nh \u0111\u1ea1o. T\u1ea5t nhi\u00ean, c\u00e1i n\u00e0y c\u0169ng ch\u1eb3ng c\u00f3 g\u00ec huy\u1ec1n b\u00ed c\u1ea3, \u1edf \u0111\u00e2u c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Guta \u2013 d\u00e2n v\u0103n ph\u00f2ng v\u00e0 t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 20 \u0111\u1ebfn 45 tu\u1ed5i, ch\u00fang t\u00f4i s\u1ebd c\u00f3 m\u1eb7t.<\/p>\n

Khi c\u00f3 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng m\u1edf qu\u00e1n ngay m\u00e0 s\u1ebd \u0111i\u1ec1u nghi\u00ean k\u1ef9 c\u00e0ng, \u0111\u1ec3 xem v\u1ecb th\u1ebf c\u1ee7a m\u1eb7t b\u1eb1ng c\u0169ng nh\u01b0 t\u00ednh t\u00ecnh ng\u01b0\u1eddi ch\u1ee7 nh\u00e0\/ng\u01b0\u1eddi nh\u1eadn quy\u1ec1n nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1eb7c bi\u1ec7t, khi th\u1ea5y m\u1ed9t m\u1eb7t b\u1eb1ng \u0111\u1eb9p, ph\u00f9 h\u1ee3p v\u1edbi Guta, ch\u00fang t\u00f4i s\u1ebd c\u1ed1 g\u1eafng theo \u0111u\u1ed5i b\u1eb1ng \u0111\u01b0\u1ee3c, d\u00f9 ph\u1ea3i t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n

V\u00ec ch\u1ee7 nh\u00e0\/ng\u01b0\u1eddi nh\u1eadn quy\u1ec1n l\u00e0 m\u1ed9t ch\u1ee7 th\u1ec3 quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Guta, n\u00ean kh\u00f4ng th\u1ec3 \u2018qua loa \u0111\u1ea1i kh\u00e1i\u2019. Ch\u00fang t\u00f4i c\u0169ng xem ch\u1ee7 nh\u00e0 nh\u01b0 b\u1ea1n b\u00e8\/ng\u01b0\u1eddi th\u00e2n, Ban gi\u00e1m \u0111\u1ed1c c\u00f4ng ty th\u01b0\u1eddng s\u1eafp x\u1ebfp th\u1eddi gian gh\u00e9 th\u0103m, t\u1eb7ng qu\u00e0 ch\u1ee7 nh\u00e0 v\u00e0o c\u00e1c d\u1ecbp l\u1ec5, T\u1ebft. V\u1edbi t\u1ea5m l\u00f2ng nh\u01b0 th\u1ebf, h\u1ea7u h\u1ebft ch\u1ee7 nh\u00e0 \u0111\u1ec1u r\u1ea5t qu\u00fd Guta. Trong th\u1eddi \u0111i\u1ec3m cao tr\u00e0o Covid-19, r\u1ea5t nhi\u1ec1u ch\u1ee7 nh\u00e0 \u0111\u00e3 mi\u1ec5n gi\u1ea3m ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng cho Guta, nh\u1edd th\u1ebf ch\u00fang t\u00f4i gi\u1ea3m t\u1ed1i \u0111a thi\u1ec7t h\u1ea1i v\u00e0 ph\u1ee5c h\u1ed3i r\u1ea5t nhanh sau Covid-19.<\/p>\n

Nguy\u00ean t\u1eafc c\u1ee7a Guta khi nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 m\u00e0u h\u1ed3ng m\u00e0 c\u1ea3 nh\u1eefng m\u00e0u x\u00e1m, \u0111\u00f3 l\u00e0 nh\u1eefng b\u1ea5t tr\u1eafc c\u00f3 th\u1ec3 x\u1ea3y ra khi c\u1ea3 hai h\u1ee3p t\u00e1c v\u1edbi nhau\u201d, doanh nh\u00e2n sinh 1986 cho hay.<\/p>\n

Hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n ch\u1ee7 y\u1ebfu g\u00f3p v\u1ed1n \u0111\u1ec3 m\u1edf kiosk\/c\u1eeda h\u00e0ng, v\u1edbi chi ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n m\u1ed7i kiosk t\u1eeb 300 tri\u1ec7u \u0111\u1ed3ng v\u00e0 c\u1eeda h\u00e0ng t\u1eeb 500 tri\u1ec7u. Guta s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng c\u1eeda h\u00e0ng, l\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho c\u1eeda h\u00e0ng.<\/p>\n

Guta \u0111\u00e3 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb, x\u00e2y d\u1ef1ng quy tr\u00ecnh v\u1eadn h\u00e0nh ti\u00eau chu\u1ea9n \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 nh\u1eadn quy\u1ec1n c\u00f9ng Guta gi\u00e1m s\u00e1t c\u00e1c c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y trong c\u1eeda h\u00e0ng.<\/p>\n

CEO Guta cho bi\u1ebft th\u00eam: doanh nghi\u1ec7p ch\u1ec9 nh\u1eadn ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n kho\u1ea3ng 3% doanh thu\/th\u00e1ng, ph\u1ea7n n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c chi ph\u00ed \u0111\u1ea7u t\u01b0 cho ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Hi\u1ec7n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c nh\u00e0 nh\u1eadn quy\u1ec1n t\u1eeb Guta kho\u1ea3ng 20% \u0111\u1ebfn 30% tr\u00ean n\u0103m. T\u1ea5t nhi\u00ean, v\u1eabn c\u00f3 nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n v\u00e0 cao h\u01a1n con s\u1ed1 n\u00e0y – t\u1ef7 su\u1ea5t 40% \u0111\u1ebfn 50%\/n\u0103m \u1edf Guta l\u00e0 kh\u00f4ng hi\u1ebfm.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ea7u t\u01b0 kinh doanh l\u0129nh v\u1ef1c n\u00e0o c\u0169ng s\u1ebd c\u00f3 r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh \u2013 ng\u00e0nh F&B c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0m ngo\u1ea1i l\u1ec7; song khi m\u1ed9t c\u1eeda h\u00e0ng b\u1ecb thua l\u1ed7, Guta s\u1ebd chia s\u1ebb m\u1ed9t ph\u1ea7n tr\u00e1ch nhi\u1ec7m. Trong nh\u1eefng n\u0103m qua, Guta c\u0169ng \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c r\u1ee7i ro cho nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u01b0 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u1eb7t b\u1eb1ng.<\/p>\n

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\"Founder<\/div>\n<\/figure>\n

\u201cNh\u1edd chi\u1ebfn l\u01b0\u1ee3c \u2018l\u1ea5y m\u1ee1 n\u00f3 r\u00e1n n\u00f3\u2019 th\u00f4ng qua nh\u01b0\u1ee3ng quy\u1ec1n, Guta kh\u00f4ng c\u1ea7n g\u1ecdi v\u1ed1n v\u1eabn c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u1ec1 m\u1eb7t quy m\u00f4 100%\/n\u0103m. Nh\u1edd t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1ed1t, c\u00e1c nh\u00e0 nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u1eddng \u0111i l\u00e2u d\u00e0i c\u00f9ng Guta, ch\u1ee9 kh\u00f4ng \u2018s\u1edbm n\u1edf t\u1ed1i t\u00e0n\u2019. \u0110\u1ec3 ph\u00f2ng ng\u1eeba r\u1ee7i ro, ch\u00fang t\u00f4i kh\u00f4ng khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 nh\u1eadn quy\u1ec1n m\u1edf m\u1ed9t l\u00fac nhi\u1ec1u kiosk ho\u1eb7c qu\u00e1n\u201d, CEO Guta k\u1ec3.<\/p>\n

V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7, \u0111\u1ec3 v\u1eadn h\u00e0nh 120 kiosk\/c\u1eeda h\u00e0ng, Guta ch\u1ec9 c\u1ea7n 40 \u0111\u1ebfn 50 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng c\u00f9ng v\u00e0i tr\u0103m nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 part-time (ch\u1ee7 y\u1ebfu l\u00e0 sinh vi\u00ean). Th\u1ef1c \u0111\u01a1n th\u1ee9c u\u1ed1ng\/m\u00f3n \u0103n ch\u1ebf bi\u1ebfn \u0111\u01a1n gi\u1ea3n v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c tinh g\u1ecdn qua t\u1eebng n\u0103m, nh\u00e2n vi\u00ean m\u1edbi c\u1ee7a Guta ch\u1ec9 c\u1ea7n 3 ng\u00e0y hu\u1ea5n luy\u1ec7n l\u00e0 c\u00f3 th\u1ec3 ra ngo\u00e0i c\u1eeda h\u00e0ng l\u00e0m vi\u1ec7c.<\/p>\n

Trong t\u01b0\u01a1ng lai g\u1ea7n, ban l\u00e3nh \u0111\u1ea1o Guta v\u1eabn ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh \u0111i g\u1ecdi v\u1ed1n. Nh\u01b0 c\u00e1ch n\u00f3i c\u1ee7a anh Nguy\u1ec5n Minh Th\u1ebf: \u201cGuta mu\u1ed1n t\u1ef1 \u0111i b\u1eb1ng \u0111\u00f4i ch\u00e2n c\u1ee7a m\u00ecnh v\u00e0 chia s\u1ebb th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tin t\u01b0\u1edfng m\u00ecnh\u201d.<\/p>\n

B\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, ho\u1eb7c b\u1ea1n l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn, VNFranchise s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n. Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email\u00a0info@demo3.thuythu.vn\u00a0ho\u1eb7c (028) 6676 6066.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":6,"featured_media":37626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,26,37,39],"tags":[],"acf":[],"yoast_head":"\nFounder chu\u1ed7i Guta: Nh\u1edd nh\u01b0\u1ee3ng quy\u1ec1n, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Kh\u00f4ng gi\u1ed1ng nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea t\u1ea7m trung kh\u00e1c, Guta kh\u1edfi \u0111\u1ea7u v\u1edbi r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, khi kh\u00f4ng c\u00f3 s\u1ef1 h\u1eadu thu\u1eabn c\u1ee7a \u201c\u00f4ng l\u1edbn\u201d n\u00e0o ph\u00eda sau. 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