{"id":35781,"date":"2022-05-31T18:33:26","date_gmt":"2022-05-31T11:33:26","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=35781"},"modified":"2022-05-31T18:33:26","modified_gmt":"2022-05-31T11:33:26","slug":"khach-san-nhuong-quyen-thuong-hieu-nhung-loi-ich-va-rui-ro","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/khach-san-nhuong-quyen-thuong-hieu-nhung-loi-ich-va-rui-ro\/","title":{"rendered":"KH\u00c1CH S\u1ea0N NH\u01af\u1ee2NG QUY\u1ec0N TH\u01af\u01a0NG HI\u1ec6U \u2013 NH\u1eeeNG L\u1ee2I \u00cdCH V\u00c0 R\u1ee6I RO"},"content":{"rendered":"

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\u1ea2nh: Tripadvisor<\/span><\/p>\n

H\u00ecnh th\u1ee9c kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t l\u00e0 kh\u00e1ch s\u1ea1n \u0111\u00e3 chi\u1ebfm 50% t\u1ed5ng s\u1ed1 kh\u00e1ch s\u1ea1n v\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng hot. V\u1eady kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 r\u1ee7i ro n\u00e0o \u0111\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0?<\/strong><\/em><\/span><\/p>\n

1. Kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/a>\u00a0(Franchising \u2013 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i) l\u00e0 kh\u00e1ch s\u1ea1n mua nh\u01b0\u1ee3ng quy\u1ec1n<\/a> t\u1eeb m\u1ed9t doanh nghi\u1ec7p b\u00e1n th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng v\u00e0 kinh doanh tr\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 mua th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i tr\u1ea3 cho b\u00ean b\u00e1n ph\u00ed nh\u1ea5t \u0111\u1ecbnh v\u00e0 k\u00e8m theo nh\u1eefng \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng. C\u00f3 th\u1ec3 bao g\u1ed3m: % doanh thu trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n \u0111\u00fang khu\u00f4n m\u1eabu, c\u00e1ch th\u1ee9c kinh doanh, quy tr\u00ecnh kinh doanh, \u0111i\u1ec1u kho\u1ea3n v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng.<\/span><\/p>\n

B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> ch\u1ec9 chuy\u1ec3n giao m\u00f4 h\u00ecnh kinh doanh, h\u1ed7 tr\u1ee3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1\u2026 c\u00f2n c\u00e1c chi ph\u00ed \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, nh\u00e2n l\u1ef1c do b\u00ean mua th\u01b0\u01a1ng hi\u1ec7u \u2013 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ef1 tri\u1ec3n khai.<\/span><\/p>\n

2. L\u1ee3i \u00edch v\u00e0 r\u1ee7i ro khi \u0111\u1ea7u t\u01b0 v\u00e0o kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong><\/span><\/h2>\n

C\u00e1c kh\u00e1ch s\u1ea1n c\u1ee7a V\u00ec\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o h\u1ed9i nh\u1eadp khi r\u1ea5t nhi\u1ec1u\u00a0kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em>\u00a0\u0111\u01b0\u1ee3c m\u1edf ra. Kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch l\u1edbn \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a \u0111\u1ebfn nh\u1eefng r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/span><\/p>\n

\u2013 \u00cdt r\u1ee7i ro<\/strong><\/em>: Ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng t\u1eeb \u0111\u1ea7u. (90% ch\u1ee7 \u0111\u1ea7u t\u01b0 m\u1edbi th\u01b0\u1eddng th\u1ea5t b\u1ea1i trong 3 n\u0103m \u0111\u1ea7u). Ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n.<\/span><\/p>\n

\u2013 T\u00ednh truy\u1ec1n th\u00f4ng cao, h\u1ed7 tr\u1ee3 marketing chuy\u00ean nghi\u1ec7p<\/strong><\/em>: H\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u00e0nh c\u00f4ng \u0111\u1ec1u \u0111\u00e3 truy\u1ec1n th\u00f4ng \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn. V\u00ec v\u1eady kh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5, nh\u00e0 h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. V\u00ec v\u1eady, khi ch\u1ee7 kh\u00e1ch s\u1ea1n mua nh\u01b0\u1ee3ng quy\u1ec1n th\u00ec s\u1ebd r\u1ea5t d\u1ec5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, ti\u1ebft ki\u1ec7m chi ph\u00ed truy\u1ec1n th\u00f4ng, marketing.<\/span><\/p>\n

\u2013 H\u1ec7 th\u1ed1ng b\u00e0i b\u1ea3n<\/strong><\/em>: C\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p to\u00e0n b\u1ed9 quy tr\u00ecnh qu\u1ea3n l\u00fd, th\u1ee7 t\u1ee5c, t\u00e0i ch\u00ednh, \u0111\u00e0o t\u1ea1o, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, \u2026 V\u00ec v\u1eady, ch\u1ee7 kh\u00e1ch s\u1ea1n mua nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd.<\/span><\/p>\n

Tuy nhi\u00ean, \u0111\u1ea7u t\u01b0 v\u00e0o\u00a0kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n<\/strong> c\u0169ng s\u1ebd c\u00f3 nh\u1eefng r\u1ee7i ro. Ch\u1ee7 kh\u00e1ch s\u1ea1n s\u1ebd ph\u1ea3i v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd c\u1ee7a h\u1ec7 th\u1ed1ng kh\u00e1ch s\u1ea1n. V\u00e0 tu\u00e2n th\u1ee7 theo quy t\u1eafc, \u0111i\u1ec1u l\u1ec7 h\u1ee3p \u0111\u1ed3ng. N\u1ebfu nh\u01b0 kh\u00f4ng am hi\u1ec3u v\u1ec1 lu\u1eadt, h\u1ee3p \u0111\u1ed3ng khi v\u1eadn h\u00e0nh s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u m\u00e2u thu\u1eabn.<\/span><\/p>\n

3. C\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span> \u1edf Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n

\u1ede Vi\u1ec7t Nam, c\u00f3 4 lo\u1ea1i h\u00ecnh\u00a0kh\u00e1ch s\u1ea1n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. \u0110\u00f3 l\u00e0:<\/span><\/p>\n