{"id":35169,"date":"2022-02-22T10:50:51","date_gmt":"2022-02-22T03:50:51","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=35169"},"modified":"2022-04-05T17:02:54","modified_gmt":"2022-04-05T10:02:54","slug":"cach-mua-nhuong-quyen-phan-1-mo-hinh-kinh-doanh-nhuong-quyen-la-gi","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/cach-mua-nhuong-quyen-phan-1-mo-hinh-kinh-doanh-nhuong-quyen-la-gi\/","title":{"rendered":"FRANCHISING 101 &#8211; C\u00e1ch mua nh\u01b0\u1ee3ng quy\u1ec1n &#8211; Ph\u1ea7n 1: M\u00f4 h\u00ecnh Kinh Doanh Nh\u01b0\u1ee3ng Quy\u1ec1n L\u00e0 G\u00ec?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-35175 aligncenter\" src=\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1.png\" alt=\"\" width=\"699\" height=\"350\" srcset=\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1.png 6912w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1-300x150.png 300w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1-1024x512.png 1024w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1-768x384.png 768w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1-1536x768.png 1536w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2022\/02\/VN-Franchise-1-2048x1024.png 2048w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> b\u1eaft ngu\u1ed3n t\u1eeb Hoa K\u1ef3 v\u00e0o nh\u1eefng n\u0103m 1880s. Mua <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 h\u00ecnh th\u1ee9c kinh doanh gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh kinh doanh. Nh\u01b0ng mua nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o kh\u00e1c: kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Theo \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang c\u1ee7a Hoa K\u1ef3, \u0111\u00e2y l\u00e0 nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 gi\u00fap quy\u1ebft \u0111\u1ecbnh xem <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/a> c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n hay kh\u00f4ng, bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">G\u1ee3i \u00fd nh\u1eefng c\u00e1ch t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u00e0m r\u00f5 v\u1edbi ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u \/ b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n <em>(franchisor)<\/em> tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; text-align: justify; color: #000000;\">Gi\u1ea3i th\u00edch c\u00e1ch s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u ti\u1ebft l\u1ed9 m\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i cung c\u1ea5p cho nh\u00e0 \u0111\u1ea7u t\u01b0 \/ b\u00ean nh\u1eadn quy\u1ec1n\u00a0<em>(franchisee)<\/em> &#8211; theo Quy t\u1eafc nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a FTC &#8211; \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u tra v\u00e0 \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">M\u00d4 H\u00ccNH <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">KINH DOANH NH\u01af\u1ee2NG QUY\u1ec0N<\/a><\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> cho ph\u00e9p nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c b\u00ean nh\u1eadn quy\u1ec1n <em>(franchisee)<\/em> \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh. B\u1ea1n tr\u1ea3 <strong>ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n<\/strong> <em>(franchise fee) <\/em>\u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ee3p ph\u00e1p m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1eb7c h\u00ecnh th\u1ee9c kinh doanh do b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n\u00a0<em>(franchisor)<\/em> ph\u00e1t tri\u1ec3n, bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong th\u1eddi gian c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 tr\u1ee3 gi\u00fap b\u1ea1n:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">T\u00ecm ki\u1ebfm v\u1ecb tr\u00ed cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">\u0110\u00e0o t\u1ea1o ban \u0111\u1ea7u v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1eadn h\u00e0nh<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">T\u01b0 v\u1ea5n v\u1ec1 qu\u1ea3n l\u00fd, ti\u1ebfp th\u1ecb ho\u1eb7c nh\u00e2n s\u1ef1. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n\u00a0<em>(franchisor)<\/em> th\u01b0\u1eddng h\u1ed7 tr\u1ee3 b\u00ean nh\u1eadn quy\u1ec1n <em>(franchisee) <\/em>th\u00f4ng qua c\u00e1c b\u1ea3n tin \u0111\u1ecbnh k\u1ef3, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i mi\u1ec5n ph\u00ed, trang web ho\u1eb7c c\u00e1c cu\u1ed9c h\u1ed9i th\u1ea3o.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Khi <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a>, nh\u00e0 \u0111\u1ea7u t\u01b0 \/ b\u00ean nh\u1eadn quy\u1ec1n ph\u1ea3i tr\u1ea3 c\u00e1c chi ph\u00ed x\u00e1c \u0111\u1ecbnh, ch\u1ecbu s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n<\/a> v\u00e0 c\u00e1c ngh\u0129a v\u1ee5 theo h\u1ee3p \u0111\u1ed3ng.<\/span><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">1 | Chi ph\u00ed<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">\u0110\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p ph\u00e1p v\u00e0 h\u01b0\u1edfng l\u1ee3i t\u1eeb\u00a0 t\u1eeb s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n, b\u00ean nh\u1eadn quy\u1ec1n s\u1ebd tr\u1ea3 m\u1ed9t s\u1ed1 ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n sau:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">a.<\/span><\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; text-decoration: underline;\">Ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n ban \u0111\u1ea7u v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n <em>(franchise fee) <\/em>ban \u0111\u1ea7u th\u01b0\u1eddng s\u1ebd dao \u0111\u1ed9ng t\u1eeb h\u00e0ng ch\u1ee5c ngh\u00ecn \u0111\u00f4 la \u0111\u1ebfn v\u00e0i tr\u0103m ngh\u00ecn \u0111\u00f4 la. C\u00e1c chi ph\u00ed \u0111\u00e1ng k\u1ec3 kh\u00e1c bao g\u1ed3m: <strong>chi ph\u00ed \u0111\u1ec3 thu\u00ea, x\u00e2y d\u1ef1ng, trang b\u1ecb m\u1ed9t c\u1eeda h\u00e0ng v\u00e0 mua h\u00e0ng t\u1ed3n kho ban \u0111\u1ea7u.<\/strong> B\u00ean nh\u1eadn quy\u1ec1n c\u0169ng c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 ti\u1ec1n gi\u1ea5y ph\u00e9p ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ea3o hi\u1ec3m c\u0169ng nh\u01b0 ph\u00ed \u201ckhai tr\u01b0\u01a1ng\u201d cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng m\u1edbi c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">b. <span style=\"text-decoration: underline;\">Ti\u1ebfp t\u1ee5c thanh to\u00e1n ti\u1ec1n b\u1ea3n quy\u1ec1n<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">B\u00ean nh\u1eadn quy\u1ec1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n <em>(royalty fee) <\/em>cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a t\u1ed5ng doanh thu h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng. Th\u00f4ng th\u01b0\u1eddng, b\u00ean nh\u1eadn quy\u1ec1n ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n cho quy\u1ec1n s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n, d\u00f9 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">B\u00ean nh\u1eadn quy\u1ec1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n trong su\u1ed1t th\u1eddi gian th\u1ecfa thu\u1eadn <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a m\u00ecnh ngay c\u1ea3 khi b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 h\u1ee9a v\u00e0 ngay c\u1ea3 khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ea5m d\u1ee9t s\u1edbm th\u1ecfa thu\u1eadn v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">c. <span style=\"text-decoration: underline;\">Ph\u00ed qu\u1ea3ng c\u00e1o<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Nh\u00e0 \u0111\u1ea7u t\u01b0 \/ b\u00ean nh\u1eadn quy\u1ec1n s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed marketing, ph\u00ed qu\u1ea3ng c\u00e1o. <span style=\"color: #0000ff;\">Tuy nhi\u00ean, c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \/ b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng thu ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u1ec3 cho b\u00ean nh\u1eadn quy\u1ec1n t\u1ef1 th\u1ef1c hi\u1ec7n.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">M\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho qu\u1ea3ng c\u00e1o qu\u1ed1c gia ho\u1eb7c \u0111\u1ec3 thu h\u00fat c\u00e1c ch\u1ee7 s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, h\u01a1n l\u00e0 \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">2 | Quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n<\/a><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-33975 aligncenter\" src=\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/09\/franchise-lap.jpeg\" alt=\"\" width=\"701\" height=\"468\" srcset=\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/09\/franchise-lap.jpeg 1024w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/09\/franchise-lap-300x200.jpeg 300w, https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/09\/franchise-lap-768x512.jpeg 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\"><strong>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed3ng nh\u1ea5t, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u1eddng ki\u1ec3m so\u00e1t c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u00ean nh\u1eadn quy\u1ec1n.<\/strong> C\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e1n \u0111o\u00e1n kinh doanh c\u1ee7a ri\u00eang m\u00ecnh. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">a. <span style=\"text-decoration: underline;\">Ph\u00ea duy\u1ec7t trang web<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\"><span style=\"color: #0000ff;\">Nhi\u1ec1u b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n gi\u1eef quy\u1ec1n ph\u00ea duy\u1ec7t c\u00e1c \u0111\u1ecba \u0111i\u1ec3m cho c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ph\u00ea duy\u1ec7t \u0111\u1ecba \u0111i\u1ec3m b\u1ea1n ch\u1ecdn<\/span>. M\u1ed9t s\u1ed1 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u r\u1ed9ng r\u00e3i v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t v\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 h\u1ecd ph\u00ea duy\u1ec7t c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">b. <span style=\"text-decoration: underline;\">Ti\u00eau chu\u1ea9n v\u1ec1 thi\u1ebft k\u1ebf ho\u1eb7c h\u00ecnh th\u1ee9c<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 \u00e1p \u0111\u1eb7t c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 thi\u1ebft k\u1ebf ho\u1eb7c h\u00ecnh th\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u1eeda h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t. M\u1ed9t s\u1ed1 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n y\u00eau c\u1ea7u c\u1ea3i t\u1ea1o \u0111\u1ecbnh k\u1ef3 ho\u1eb7c thay \u0111\u1ed5i thi\u1ebft k\u1ebf; vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c y\u00eau c\u1ea7u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">c. <span style=\"text-decoration: underline;\">H\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi H\u00e0ng h\u00f3a v\u00e0 D\u1ecbch v\u1ee5\u00a0<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n b\u00e1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i nh\u00e0 h\u00e0ng, b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 \u00fd thay \u0111\u1ed5i th\u1ef1c \u0111\u01a1n. N\u1ebfu b\u1ea1n s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n s\u1eeda ch\u1eefa h\u1ed9p s\u1ed1 \u00f4 t\u00f4, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n\u00a0 c\u00e1c lo\u1ea1i c\u00f4ng vi\u1ec7c \u00f4 t\u00f4 kh\u00e1c nh\u01b0 s\u1eeda ch\u1eefa h\u1ec7 th\u1ed1ng \u0111i\u1ec7n ho\u1eb7c phanh.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">d. <span style=\"text-decoration: underline;\">H\u1ea1n ch\u1ebf v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u b\u1ea1n ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. <span style=\"color: #0000ff;\">H\u1ecd c\u00f3 th\u1ec3 ra l\u1ec7nh gi\u1edd; duy\u1ec7t tr\u01b0\u1edbc b\u1ea3ng hi\u1ec7u, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean v\u00e0 qu\u1ea3ng c\u00e1o; ho\u1eb7c y\u00eau c\u1ea7u b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c th\u1ee7 t\u1ee5c k\u1ebf to\u00e1n ho\u1eb7c s\u1ed5 s\u00e1ch k\u1ebf to\u00e1n nh\u1ea5t \u0111\u1ecbnh.<\/span> Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u b\u1ea1n b\u00e1n m\u1ed9t s\u1ed1 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. Ho\u1eb7c, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u b\u1ea1n ch\u1ec9 mua v\u1eadt t\u01b0 t\u1eeb m\u1ed9t nh\u00e0 cung c\u1ea5p \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, ngay c\u1ea3 khi b\u1ea1n c\u00f3 th\u1ec3 mua h\u00e0ng h\u00f3a t\u01b0\u01a1ng t\u1ef1 \u1edf n\u01a1i kh\u00e1c v\u1edbi gi\u00e1 r\u1ebb h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">e. <span style=\"text-decoration: underline;\">H\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi khu v\u1ef1c b\u00e1n h\u00e0ng<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u1edf m\u1ed9t v\u1ecb tr\u00ed ho\u1eb7c l\u00e3nh th\u1ed5 b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3. N\u1ebfu b\u1ea1n c\u00f3 l\u00e3nh th\u1ed5 \u201c\u0111\u1ed9c quy\u1ec1n\u201d ho\u1eb7c \u201c\u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7\u201d, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 ng\u0103n b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n kh\u00e1c m\u1edf c\u00e1c c\u1eeda h\u00e0ng c\u1ea1nh tranh ho\u1eb7c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong l\u00e3nh th\u1ed5 c\u1ee7a b\u1ea1n, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng b\u1ea3o v\u1ec7 b\u1ea1n kh\u1ecfi m\u1ecdi s\u1ef1 c\u1ea1nh tranh c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">V\u00ed d\u1ee5: B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n cung c\u1ea5p c\u00f9ng m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 trong khu v\u1ef1c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua trang web, danh m\u1ee5c c\u1ee7a ch\u00ednh h\u1ecd, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng c\u1ea1nh tranh c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i kh\u00e1c thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">3 | Ngh\u0129a v\u1ee5 h\u1ee3p \u0111\u1ed3ng<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">H\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n<\/a> ch\u1ec9 k\u00e9o d\u00e0i trong s\u1ed1 n\u0103m ghi trong h\u1ee3p \u0111\u1ed3ng.<\/span> B\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t quy\u1ec1n <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/a> c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n kh\u00f4ng tu\u00e2n th\u1ee7 h\u1ee3p \u0111\u1ed3ng. B\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 quy\u1ec1n gia h\u1ea1n tr\u1eeb khi b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cho b\u1ea1n quy\u1ec1n \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">a. <span style=\"text-decoration: underline;\">Ch\u1ea5m d\u1ee9t<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"color: #0000ff;\">B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 ch\u1ea5m d\u1ee9t <a style=\"color: #0000ff;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n<\/a> c\u1ee7a b\u1ea1n v\u00ec nhi\u1ec1u l\u00fd do, bao g\u1ed3m c\u1ea3 vi\u1ec7c b\u1ea1n kh\u00f4ng tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n ho\u1eb7c kh\u00f4ng tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n th\u1ef1c hi\u1ec7n v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf b\u00e1n h\u00e0ng.<\/span> Nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng <a style=\"color: #000000;\" href=\"https:\/\/demo3.thuythu.vn\/vnfranchise\">nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/a> s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i &#8220;s\u1eeda sai&#8221; vi\u1ec7c th\u1ec9nh tho\u1ea3ng kh\u00f4ng tu\u00e2n th\u1ee7 (nh\u01b0 thanh to\u00e1n ch\u1eadm m\u1ed9t l\u1ea7n) nh\u01b0ng v\u1eabn c\u00f3 quy\u1ec1n ch\u1ea5m d\u1ee9t nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u01b0\u1eddng h\u1ee3p th\u1ea5t b\u1ea1i kh\u00e1c. N\u1ebfu quy\u1ec1n kinh doanh b\u1ecb ch\u1ea5m d\u1ee9t, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng m\u1ea5t to\u00e0n b\u1ed9 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">b. <span style=\"text-decoration: underline;\">Gia h\u1ea1n<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"color: #0000ff;\">C\u00e1c th\u1ecfa thu\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1edbi 20 n\u0103m.<\/span> <span style=\"color: #0000ff;\">Gia h\u1ea1n kh\u00f4ng t\u1ef1 \u0111\u1ed9ng<\/span>. Khi k\u1ebft th\u00fac th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i gia h\u1ea1n ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb gia h\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n gi\u1ed1ng nh\u01b0 h\u1ee3p \u0111\u1ed3ng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 t\u0103ng c\u00e1c kho\u1ea3n thanh to\u00e1n ti\u1ec1n b\u1ea3n quy\u1ec1n, \u00e1p \u0111\u1eb7t c\u00e1c ti\u00eau chu\u1ea9n thi\u1ebft k\u1ebf m\u1edbi v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf b\u00e1n h\u00e0ng, ho\u1eb7c gi\u1ea3m l\u00e3nh th\u1ed5 c\u1ee7a b\u1ea1n. B\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn chi ph\u00ed cao h\u01a1n, gi\u1ea3m l\u1ee3i nhu\u1eadn ho\u1eb7c c\u1ea1nh tranh nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c c\u1eeda h\u00e0ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty ho\u1eb7c c\u00e1c \u0111\u01a1n v\u1ecb nh\u1eadn quy\u1ec1n kh\u00e1c.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff; font-family: arial, helvetica, sans-serif;\">L\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n s\u1ed1 1 Vi\u1ec7t Nam, VN Franchise l\u00e0 \u0111\u1ea1i di\u1ec7n \u0111\u1ed9c quy\u1ec1n c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 gi\u00fap cho nhi\u1ec1u doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff; font-family: arial, helvetica, sans-serif;\">Vui l\u00f2ng<strong><span style=\"color: #ff0000;\"> LI\u00caN H\u1ec6<\/span><\/strong> info@demo3.thuythu.vn \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">VN Franchise (<em>theo Federal Trade Commission)<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":12,"featured_media":35173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FRANCHISING 101 - C\u00e1ch mua nh\u01b0\u1ee3ng quy\u1ec1n - Ph\u1ea7n 1: M\u00f4 h\u00ecnh Kinh Doanh Nh\u01b0\u1ee3ng Quy\u1ec1n L\u00e0 G\u00ec? &#8211; VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u b\u1eaft ngu\u1ed3n t\u1eeb Hoa K\u1ef3 v\u00e0o nh\u1eefng n\u0103m 1880s. Mua nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh th\u1ee9c kinh doanh gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n h\u00e0ng h\u00f3a v\u00e0\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRANCHISING 101 - C\u00e1ch mua nh\u01b0\u1ee3ng quy\u1ec1n - Ph\u1ea7n 1: M\u00f4 h\u00ecnh Kinh Doanh Nh\u01b0\u1ee3ng Quy\u1ec1n L\u00e0 G\u00ec? &#8211; VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u b\u1eaft ngu\u1ed3n t\u1eeb Hoa K\u1ef3 v\u00e0o nh\u1eefng n\u0103m 1880s. 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