{"id":34039,"date":"2021-09-13T13:03:38","date_gmt":"2021-09-13T06:03:38","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=34039"},"modified":"2022-04-01T10:35:34","modified_gmt":"2022-04-01T03:35:34","slug":"top-3-dieu-can-luu-y-truoc-khi-phat-trien-thuong-hieu-sang-nuoc-ngoai","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/top-3-dieu-can-luu-y-truoc-khi-phat-trien-thuong-hieu-sang-nuoc-ngoai\/","title":{"rendered":"TOP 3 \u0110I\u1ec0U C\u1ea6N L\u01afU \u00dd TR\u01af\u1edaC KHI PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U SANG N\u01af\u1edaC NGO\u00c0I"},"content":{"rendered":"

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Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ed1c t\u1ebf v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng \u0111a qu\u1ed1c gia. Ng\u00e0y nay, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf \u0111ang gia t\u0103ng b\u1edfi v\u00ec n\u00f3 mang \u0111\u1ebfn c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m th\u00fac \u0111\u1ea9y doanh thu<\/strong>, t\u0103ng gi\u00e1 tr\u1ecb<\/strong> cho c\u00e1c b\u00ean li\u00ean quan, ti\u1ebfn v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ch\u01b0a b\u00e3o h\u00f2a<\/strong>, c\u0169ng nh\u01b0 t\u1eadn d\u1ee5ng t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7<\/strong> v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec7n c\u00f3.<\/span><\/p>\n

Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 s\u1ebd quy\u1ebft \u0111\u1ecbnh vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u00f3 mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao \u1edf m\u1ed9t qu\u1ed1c gia m\u1edbi<\/strong> hay kh\u00f4ng. Chi ph\u00ed gia nh\u1eadp m\u1ed9t qu\u1ed1c gia m\u1edbi c\u00f3 th\u1ec3 r\u1ea5t cao – nh\u00e3n hi\u1ec7u “trademarks”, chi ph\u00ed th\u1ecfa thu\u1eadn ph\u00e1p l\u00fd, marketing, \u0111\u00e0o t\u1ea1o, h\u1ed7 tr\u1ee3 v\u00e0 di chuy\u1ec3n – v\u00ec v\u1eady c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea7n \u0111\u1ea3m b\u1ea3o qu\u1ed1c gia \u0111\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ee7 c\u00e1c \u0111\u01a1n v\u1ecb th\u00e0nh c\u00f4ng \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u1ee9c \u0111\u1ea7u t\u01b0.\u00a0<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd ch\u00ednh m\u00e0 c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea7n l\u01b0u \u00fd tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o m\u1ed9t qu\u1ed1c gia m\u1edbi.<\/span><\/p>\n

1\/ M\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p t\u1eebng th\u1ecb tr\u01b0\u1eddng\u00a0<\/span><\/h2>\n

B\u01b0\u1edbc m\u1ed9t, nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Theo Forbes, \u0110\u1ee9c, V\u01b0\u01a1ng qu\u1ed1c Anh, Canada, Ba Lan v\u00e0 Ph\u00e1p l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng qu\u1ed1c gia h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ec3 m\u1edf r\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf. Khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ti\u1ec1m n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u n\u00ean ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh,<\/span> quy m\u00f4 d\u00e2n s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf,<\/span> c\u0169ng nh\u01b0 nh\u1eefng ph\u1ee9c t\u1ea1p ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 x\u1ea3y ra khi l\u00e0m vi\u1ec7c \u1edf c\u00e1c m\u00fai gi\u1edd,<\/span> ng\u00f4n ng\u1eef,<\/span> lu\u1eadt ph\u00e1p v\u00e0<\/span> phong t\u1ee5c t\u1eadp qu\u00e1n kh\u00e1c nhau<\/span>.<\/span><\/p>\n

M\u1ed9t m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng l\u1edbn \u1edf m\u1ed9t qu\u1ed1c gia kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf m\u1ed9t khu v\u1ef1c kh\u00e1c. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m<\/span> ho\u1eb7c d\u1ecbch v\u1ee5<\/span> c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi phong t\u1ee5c v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/span>.<\/span><\/p>\n

Paulette Marteney, Gi\u00e1m \u0111\u1ed1c C\u1ea5p cao v\u1ec1 Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n c\u1ee7a Little Caesars Pizza<\/a><\/strong>, chia s\u1ebb v\u1edbi 1851 Franchise: \u201cPizza \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng pizza \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e1c nhau. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i gi\u1eef nguy\u00ean c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i v\u00e0 h\u01b0\u01a1ng v\u1ecb<\/strong>, nh\u01b0ng ch\u00fang t\u00f4i s\u1ebd t\u1ea1o ra nh\u1eefng lo\u1ea1i pizza ph\u00f9 h\u1ee3p cho t\u1eebng th\u1ecb tr\u01b0\u1eddng<\/strong>. V\u00ed d\u1ee5 nh\u01b0 pizza \u0111\u1eb7c s\u1ea3n, pizza s\u1ed1t BBQ cho th\u1ecb tr\u01b0\u1eddng T\u00e2y Ban Nha, ho\u1eb7c chorizo \u200b\u200b\u1edf Mexico. <\/em><\/span><\/p>\n

Khi ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 h\u1ed3 s\u01a1 h\u01b0\u01a1ng v\u1ecb nh\u1ea5t \u0111\u1ecbnh, ch\u00fang t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u1ea3 c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ea1o n\u00e0y \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng”.<\/em><\/span><\/p>\n

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Little Caesars Pizza \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i 27 qu\u1ed1c gia & l\u00e3nh th\u1ed5 tr\u00ean th\u1ebf gi\u1edbi<\/em><\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u v\u0103n h\u00f3a<\/span> v\u00e0 th\u00f3i quen<\/span> c\u1ee7a m\u1ed7i qu\u1ed1c gia m\u1edbi. Ch\u1eb3ng h\u1ea1n, khi Naked Pizza m\u1edf r\u1ed9ng \u1edf Dubai, h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u NKD Pizza \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ee7a th\u00e0nh ph\u1ed1.<\/span><\/p>\n

\u201cD\u00f9 cho \u0111\u00f3 l\u00e0 v\u0103n h\u00f3a n\u1ea5u n\u01b0\u1edbng hay \u0103n u\u1ed1ng, c\u00e1ch th\u1ee9c chia s\u1ebb hay chia ph\u1ea7n \u0103n – ch\u00fang t\u00f4i \u0111\u1ec1u nghi\u00ean c\u1ee9u t\u1ea5t c\u1ea3,\u201d Marteney n\u00f3i. \u201cM\u1ecdi ng\u01b0\u1eddi \u0103n v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong ng\u00e0y – \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng, b\u1eefa tr\u01b0a l\u00e0 l\u00fac 1 gi\u1edd s\u00e1ng v\u00e0 b\u1eefa t\u1ed1i l\u00e0 l\u00fac 9g. \u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c, t\u00f4n gi\u00e1o<\/strong> v\u00e0 lu\u1eadt \u0103n ki\u00eang<\/strong> t\u1ea1o ra nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh v\u1ec1 th\u00e0nh ph\u1ea7n. Ch\u00fang t\u00f4i ph\u1ea3i nghi\u00ean c\u1ee9u t\u1ea5t c\u1ea3<\/strong> \u201d.<\/em><\/span><\/p>\n

2\/ M\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3<\/span><\/h2>\n

Khi \u0111\u01b0a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u1ebfn m\u1ed9t qu\u1ed1c gia v\u00e0 n\u1ec1n v\u0103n h\u00f3a kh\u00e1c, \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng l\u00e0 h\u1ec7 th\u1ed1ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong> v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3<\/strong> ph\u1ea3i \u0111\u1ee7 m\u1ea1nh v\u00e0 \u0111\u1ee7 “uy\u1ec3n chuy\u1ec3n”<\/strong> \u0111\u1ec3 ti\u1ebfn ra th\u1ecb tr\u01b0\u1eddng qu\u1ea5t t\u1ebf.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng<\/strong> l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng b\u1ed9 t\u00e0i li\u1ec7u v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1eadn h\u00e0nh R\u00d5 R\u00c0NG \u0111\u1ec3 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n \u1edf c\u00e1c l\u00e3nh th\u1ed5 n\u01b0\u1edbc ngo\u00e0i C\u00d3 \u0110\u1ee6 TH\u00d4NG TIN \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/span> C\u00f4ng ty c\u0169ng s\u1ebd c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/strong>, v\u0103n ph\u00f2ng c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ed7 tr\u1ee3 t\u00e0i s\u1ea3n v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n qu\u1ed1c t\u1ebf kh\u00f4ng c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng “\u0111\u01a1n \u0111\u1ed9c”.<\/span><\/p>\n

C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p<\/strong>, t\u00ecm ngu\u1ed3n cung \u1ee9ng s\u1ea3n ph\u1ea9m<\/strong> v\u00e0 chu\u1ed7i cung \u1ee9ng<\/strong> l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t kh\u00e1c. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn trong vi\u1ec7c gia nh\u1eadp \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n, v\u00ec c\u00e1c qu\u1ed1c gia c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng r\u00e0o thu\u1ebf quan cao \u0111\u1ed1i v\u1edbi vi\u1ec7c nh\u1eadp kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i c\u00e1c qu\u1ed1c gia kh\u00e1c.<\/span><\/p>\n

Cung c\u1ea5p t\u00e0i li\u1ec7u marketing<\/strong> v\u00e0 qu\u1ea3ng c\u00e1o<\/strong> ch\u00ednh x\u00e1c cho c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n qu\u1ed1c t\u1ebf c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Hoa K\u1ef3 s\u1ebd cung c\u1ea5p c\u00e1c t\u00e0i nguy\u00ean ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c tuy\u1ebfn cho c\u00e1c \u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n qu\u1ed1c t\u1ebf. Nh\u00e0 nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n “download” v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p cho qu\u1ed1c gia c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

3\/ Thu h\u00fat c\u00e1c b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n ti\u1ec1m n\u0103ng \u1edf th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/span><\/strong><\/span><\/h2>\n

M\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u khi ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/strong> C\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n v\u1eabn s\u1ebd c\u1ea7n t\u00ecm nh\u1eefng b\u00ean nh\u1eadn quy\u1ec1n \/ nh\u00e0 \u0111\u1ea7u t\u01b0 tri\u1ec3n v\u1ecdng<\/span> s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n

Thomas Flaherty, gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n c\u1ee7a Buffalo Wings & Rings, cho bi\u1ebft: \u201cT\u00f4i c\u00f3 kinh nghi\u1ec7m kinh doanh qu\u1ed1c t\u1ebf trong m\u1ed9t th\u1eddi gian d\u00e0i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, v\u00e0 lu\u00f4n khi\u00eam t\u1ed1n khi m\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u1edbi. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i c\u00f3 nh\u1eefng nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f3 kinh nghi\u1ec7m, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 gi\u00fap n\u00f3 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u201d<\/em><\/span><\/p>\n

Khi t\u00ecm ki\u1ebfm nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n ti\u1ec1m n\u0103ng, h\u00e3y nh\u1edb r\u1eb1ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c x\u00fac ti\u1ebfn kh\u00e1c nhau \u1edf m\u1ed7i qu\u1ed1c gia l\u00e0 kh\u00e1c nhau<\/strong>. V\u00ed d\u1ee5, m\u1ed9t quy \u01b0\u1edbc nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u1edf Hoa K\u1ef3 r\u1ea5t kh\u00e1c so v\u1edbi quy \u01b0\u1edbc \u1edf H\u00e0n Qu\u1ed1c. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd d\u00e0nh th\u1eddi gian trao \u0111\u1ed5i v\u1edbi c\u00e1c b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c m\u1edf r\u1ed9ng sang qu\u1ed1c gia \u0111\u00f3.<\/span><\/p>\n

C\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c nhau c\u0169ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c \u1edf m\u1ed9t qu\u1ed1c gia c\u1ee5 th\u1ec3. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p tr\u00ean ph\u1ea1m vi qu\u1ed1c t\u1ebf l\u00e0 thi\u1ebft l\u1eadp master franchise<\/span> (nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ed9c quy\u1ec1n)<\/em>. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c m\u00e0 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u trao quy\u1ec1n nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh – quy\u1ec1n master franchise cho m\u1ed9t doanh nh\u00e2n \u0111\u01b0\u1ee3c ch\u1ecdn \u1edf qu\u1ed1c gia m\u1ee5c ti\u00eau, v\u00e0 h\u1ecd \u0111\u1ea7u t\u01b0 \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng \u1edf m\u1ed9t qu\u1ed1c gia ho\u1eb7c khu v\u1ef1c. N\u1ebfu qu\u1ed1c gia qu\u00e1 l\u1edbn, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c th\u1ecfa thu\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n khu v\u1ef1c<\/strong> (regional franchise<\/a>)<\/strong><\/em> ho\u1eb7c th\u1ecfa thu\u1eadn ph\u00e1t tri\u1ec3n theo khu v\u1ef1c (area development agreements<\/a>)<\/em><\/strong>. N\u1ebfu m\u1ed9t b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n mu\u1ed1n gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t quy\u1ec1n kinh doanh c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn tham gia con \u0111\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Ngo\u00e0i ra, h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia \u0111\u1ec1u c\u00f3 lu\u1eadt nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee5 th\u1ec3, v\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 tr\u00e1ch nhi\u1ec7m hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c lu\u1eadt v\u00e0 quy \u0111\u1ecbnh \u0111\u00f3. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd bao g\u1ed3m lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7, lu\u1eadt ti\u1ebft l\u1ed9 v\u00e0 lu\u1eadt c\u1ea1nh tranh.<\/span><\/p>\n

M\u1ed9t khi b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng, t\u1ed1i \u01b0u h\u00f3a m\u00f4 h\u00ecnh kinh doanh v\u00e0 h\u1ee3p t\u00e1c v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n ph\u00f9 h\u1ee3p, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng \u0111\u01b0a m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ed9t qu\u1ed1c gia m\u1edbi v\u00e0 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u \u0111\u1ea7y th\u00fa v\u1ecb.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, vui l\u00f2ng <\/span><\/em>LI\u00caN H\u1ec6 <\/span><\/strong><\/span>ch\u00fang t\u00f4i qua:<\/span><\/em><\/p>\n