![\"\"](\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/01\/add601e0bf23c9ad02ba6c57d7981019_XL-1068x594-1024x570.jpg\")
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Kh\u1eafp ch\u00e2u \u00c1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c n\u01b0\u1edbc nh\u01b0 Vi\u1ec7t Nam, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean g\u1eb7p nhau \u1edf c\u00e1c qu\u00e1n ph\u00ea, v\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 kinh doanh, s\u1edf th\u00edch, gi\u1ea3i tr\u00ed ho\u1eb7c giao l\u01b0u. Ch\u00fang ta lu\u00f4n t\u00ecm nh\u1eefng n\u01a1i kh\u00e1c \u0111\u1ec3 g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n h\u1ecdc ho\u1eb7c \u0111\u1ed1i t\u00e1c kinh doanh \u0111\u1ec3 thay cho nh\u1eefng ng\u00f4i nh\u00e0 \u0111\u00f4ng \u0111\u00fac hay c\u00e1c v\u0103n ph\u00f2ng nh\u1ecf.<\/p>\n
\u0110i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea thu h\u00fat m\u1ecdi ng\u01b0\u1eddi h\u01a1n c\u00e1c qu\u00e1n c\u00e0 ph\u00ea<\/a> kh\u00e1c? N\u00f3 c\u00f3 th\u1eadt s\u1ef1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u00ean l\u1ee3i th\u1ebf? T\u1ea5t c\u1ea3 c\u00e1c qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ec1u b\u00e1n lo\u1ea1i s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau \u2013 latte, cappuchino, Americano v\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng l\u1ea1nh kh\u00e1c. V\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u00f4i bi\u1ebft, h\u1ecd \u0111\u1ec1u kh\u00f3 thay \u0111\u1ed5i n\u01a1i h\u1eb9n h\u00f2 y\u00eau th\u00edch.<\/p>\n N\u1ebfu t\u00f4i h\u1eb9n g\u1eb7p \u0111\u1ed3ng nghi\u1ec7p X, th\u01b0\u1eddng \u1edf qu\u00e1n c\u00e0 ph\u00ea Y, trong khi \u0111\u00f3 ng\u01b0\u1eddi b\u1ea1n A lu\u00f4n mu\u1ed1n \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea B. Tho\u1ea1t nh\u00ecn n\u00f3 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi t\u00f4i, v\u00ec n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1n g\u1ea7n nh\u1ea5t, r\u1ebb nh\u1ea5t hay c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u1eb7c bi\u1ec7t.<\/p>\n Ch\u00fang ta b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 r\u00f5 r\u00e0ng nh\u01b0 v\u1ecb tr\u00ed. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng l\u00e1i xe kh\u1eafp th\u00e0nh ph\u1ed1 ch\u1ec9 \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c m\u00f3n \u0111\u1ed3 u\u1ed1ng y\u00eau th\u00edch. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Starbucks, Coffee Bean & Tea Leaf, ho\u1eb7c Wayne\u2019s Coffee kh\u00f4ng m\u1edf \u1edf m\u1ed9t c\u1eeda h\u00e0ng duy nh\u1ea5t trong m\u1ed9t th\u00e0nh ph\u1ed1.<\/p>\n H\u1ecd m\u1edf r\u1ed9ng kh\u1eafp m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3, cho \u0111\u1ebfn khi c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Ngo\u00e0i ra, n\u01a1i \u0111\u1eadu xe thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 di chuy\u1ec3n<\/strong> c\u0169ng r\u1ea5t quan tr\u1ecdng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec1u c\u00f3 nh\u1eefng l\u00fd do \u0111\u1ec3 khi\u1ebfn ch\u00fang ta l\u1ef1a ch\u1ecdn.<\/p>\n Bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i b\u1ecb h\u1ea5p d\u1eabn v\u1ec1 th\u1ef1c \u0111\u01a1n \u0111\u1ed3 u\u1ed1ng, th\u1ee9c \u0103n, phong c\u00e1ch ph\u1ee5c v\u1ee5 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y h\u01b0\u1edbng ch\u00fang ta \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean thay v\u00ec m\u1ed9t s\u1ed1 qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n Nh\u01b0ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng. V\u00ed d\u1ee5, vi\u1ec7c s\u1eafp x\u1ebfp ch\u1ed7 ng\u1ed3i th\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi c\u00e1c cu\u1ed9c h\u1ecdp kinh doanh, b\u1ea1n c\u00f3 th\u1ec3 th\u00edch m\u1ed9t chi\u1ebfc b\u00e0n c\u00f3 k\u00edch th\u01b0\u1edbc h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ee7 ch\u1ed7 cho nhi\u1ec1u m\u00e1y t\u00ednh x\u00e1c tay v\u00e0 nh\u1eefng cu\u1ed1n s\u1ed5.<\/p>\n B\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n nh\u1eefng chi\u1ebfc gh\u1ebf t\u00ecnh y\u00eau \u00eam \u00e1i v\u00e0 ho\u00e0n h\u1ea3o d\u00e0nh cho c\u1eb7p v\u1ee3 ch\u1ed3ng tr\u1ebb hay m\u1ed9t chi\u1ebfc gh\u1ebf t\u1ef1a \u0111\u1eb9p tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch hay. M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea c\u00f3 c\u1eeda s\u1ed5 l\u1edbn v\u1edbi t\u1ea7m nh\u00ecn l\u00fd t\u01b0\u1edfng ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi xem c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn.<\/p>\n Kh\u00f4ng ph\u1ea3i ai c\u0169ng ch\u1ecdn qu\u00e1n c\u00e0 ph\u00ea y\u00eau th\u00edch d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea<\/a>, nh\u01b0ng \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, bao g\u1ed3m c\u1ea3 b\u1ea3n th\u00e2n t\u00f4i, ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n M\u1ed9t s\u1ed1 th\u00edch c\u00e0 ph\u00ea c\u00f3 ngu\u1ed3n g\u1ed1c c\u1ee5 th\u1ec3, c\u00f3 h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c t\u1ea3 hay li\u1ec7u n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 c\u00e0 ph\u00ea h\u1eefu c\u01a1 hay kh\u00f4ng. M\u1ed9t th\u1ee9c u\u1ed1ng \u0111\u1ed9c \u0111\u00e1o s\u1eb5n c\u00f3 nh\u1ea5t \u0111\u1ecbnh c\u0169ng \u0111i\u1ec1u khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c b\u1ecb thu h\u00fat, ch\u1eb3ng h\u1ea1n nh\u01b0 macchiato caramel c\u1ee7a Satrbucks, ho\u1eb7c n\u01b0\u1edbc tr\u00e1i c\u00e2y \u00e9p l\u1ea1nh ho\u1eb7c supercino c\u1ee7a Wayne\u2019s Coffee.<\/p>\n H\u00e3y d\u00e0nh ch\u00fat th\u1eddi gian \u0111\u1ec3 xem x\u00e9t n\u00f3 t\u1eeb g\u00f3c \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. G\u00e2y \u0111\u00e2y, t\u00f4i c\u00f3 c\u01a1 h\u1ed9i tr\u00f2 chuy\u1ec7n v\u1edbi \u00f4ng Pelle Persson, Gi\u00e1m \u0111\u1ed1c M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a Wayne\u2019s Coffee – m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea Th\u1ee5y \u0110i\u1ec3n n\u1ed5i ti\u1ebfng kh\u1eafp ch\u00e2u \u00c2u – hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng \u1edf m\u1ed9t s\u1ed1 n\u01b0\u1edbc ch\u00e2u \u00c1 (Vi\u1ec7t Nam, Trung Qu\u1ed1c). Khi t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u00ean kh\u1eafp ch\u00e2u \u00c1 \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Pelle: \u201cT\u1ea5t nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u00fang t\u00f4i ph\u1ea3i kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Ch\u00fang t\u00f4i \u0111ang h\u01b0\u1edbng t\u1edbi vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng b\u1eb1ng trong m\u1ecdi ph\u1ea7n trong l\u0129nh v\u1ef1c kinh doanh. \u0110\u1ed1i v\u1edbi kh\u00e1ch c\u1ee7a ch\u00fang t\u00f4i, v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a ch\u00fang t\u00f4i, nh\u00e0 cung c\u1ea5p c\u1ee7a ch\u00fang t\u00f4i,\u2026. Ch\u00fang t\u00f4i r\u1ea5t t\u1ef1 h\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi Scandinavia, v\u00ec v\u1eady ch\u00fang t\u00f4i c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 ph\u00e2n lo\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m.\u201d<\/em><\/p>\n Pelle: \u201cThi\u1ebft k\u1ebf Scandianavia, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t cam k\u1ebft m\u1ea1nh m\u1ebd v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft k\u1ef9 thu\u1eadt s\u1ed1 d\u1ea7n tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i d\u00e0nh nh\u1eefng ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng v\u1ecb kh\u00e1ch trung th\u00e0nh c\u1ee7a m\u00ecnh khi h\u1ecd gh\u00e9 th\u0103m ch\u00fang t\u00f4i th\u01b0\u1eddng xuy\u00ean h\u01a1n.\u201d<\/em><\/p>\n Pelle: \u201cCh\u00fang t\u00f4i \u0111ang l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p, t\u1eeb n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. Thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng Scandinavian c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c trao gi\u1ea3i v\u00e0 c\u00f4ng nh\u1eadn. Ch\u00fang t\u00f4i \u0111ang ph\u1ea5n \u0111\u1ea5u tr\u1edf th\u00e0nh chu\u1ed7i c\u00e0 ph\u00ea th\u00e2n thi\u1ec7n nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi!\u201d<\/em><\/p>\n B\u1ea5t k\u1ec3 l\u00fd do b\u1ea1n y\u00eau th\u00edch m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea y\u00eau c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, c\u0169ng r\u1ea5t t\u1ed1t n\u1ebfu \u0111\u00f4i khi b\u1ea1n n\u00ean th\u1eed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n ti\u1ebfp t\u1ee5c x\u00e2m nh\u1eadp ch\u00e2u \u00c1 v\u00e0 mang \u0111\u1ebfn nh\u1eefng l\u1ef1a ch\u1ecdn th\u1ef1c \u0111\u01a1n th\u00fa v\u1ecb v\u1edbi thi\u1ebft k\u1ebf mang t\u00ednh qu\u1ed1c t\u1ebf v\u00e0 s\u1ef1 \u0111a d\u1ea1ng \u0111\u1ed9c \u0111\u00e1o. H\u00e3y th\u1eed. Khi ra ngo\u00e0i th\u01b0\u1edfng th\u1ee9c m\u1ed9t ly cappuccino h\u1eefu c\u01a1 n\u00f3ng, t\u00f4i \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111a d\u1ea1ng m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c v\u00ec b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a t\u00f4i \u0111\u1ec1u c\u00f3 s\u1edf th\u00edch kh\u00e1c nhau.<\/p>\n V\u1ec1 T\u00e1c Gi\u1ea3:<\/strong><\/p>\n Robert c\u00f3 h\u01a1n 25 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c F&B, bao g\u1ed3m c\u1ea3 v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c \u1edf m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e3 s\u1ed1ng \u1edf ASEAN h\u01a1n 13 n\u0103m. \u00d4ng hi\u1ec7n l\u00e0 Gi\u00e1m \u0111\u1ed1c Ho\u1ea1t \u0111\u1ed9ng & Ph\u00e1t tri\u1ec3n Nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i VF Franchise Consulting<\/a>.<\/p>\n![\"\"](\"https:\/\/demo3.thuythu.vn\/vnfranchise\/wp-content\/uploads\/2021\/01\/3d-logga_1-1024x683.jpg\")
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