{"id":27115,"date":"2020-07-07T17:00:43","date_gmt":"2020-07-07T10:00:43","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=27115"},"modified":"2020-07-09T14:32:28","modified_gmt":"2020-07-09T07:32:28","slug":"guong-mat-moi-cua-chuoi-ca-phe","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/guong-mat-moi-cua-chuoi-ca-phe\/","title":{"rendered":"G\u01b0\u01a1ng m\u1eb7t m\u1edbi c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea"},"content":{"rendered":"

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Kinh doanh chu\u1ed7i c\u00e0 ph\u00ea \u0111ang h\u1ebft s\u1ee9c s\u00f4i \u0111\u1ed9ng khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c \u0111\u00f3n nh\u1eefng g\u01b0\u01a1ng m\u1eb7t m\u1edbi.<\/span><\/p>\n

Gi\u1eefa th\u00e1ng 5.2020, c\u00e0 ph\u00ea \u00d4ng B\u1ea7u, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i c\u00e0 ph\u00ea m\u1edbi, v\u1edbi s\u1ef1 h\u1eadu thu\u1eabn c\u1ee7a 3 \u00f4ng b\u1ea7u: b\u1ea7u \u0110\u1ee9c (\u0110o\u00e0n Nguy\u00ean \u0110\u1ee9c, Ch\u1ee7 t\u1ecbch Ho\u00e0ng Anh Gia Lai), b\u1ea7u Th\u1eafng (V\u00f5 Qu\u1ed1c Th\u1eafng, Ch\u1ee7 t\u1ecbch C\u00f4ng ty \u0110\u1ed3ng T\u00e2m) v\u00e0 b\u1ea7u H\u1ea3i (Tr\u1ea7n Thanh H\u1ea3i, Ch\u1ee7 t\u1ecbch NutiFood) \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i B\u00ecnh D\u01b0\u01a1ng.<\/span><\/div>\n
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T\u00ednh chung, chu\u1ed7i c\u00e0 ph\u00ea \u00d4ng B\u1ea7u \u0111\u00e3 lan r\u1ed9ng ra h\u00e0ng ch\u1ee5c t\u1ec9nh th\u00e0nh (TP.HCM, Long An, Ti\u1ec1n Giang, C\u1ea7n Th\u01a1, Hu\u1ebf, Qu\u1ea3ng Ng\u00e3i, H\u00e0 N\u1ed9i, B\u00ecnh D\u01b0\u01a1ng\u2026), t\u1ea1i g\u1ea7n 100 \u0111i\u1ec3m b\u00e1n. So v\u1edbi th\u1eddi gian m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 4 th\u00e1ng, t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng c\u1ee7a chu\u1ed7i \u00d4ng B\u1ea7u l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng \u0111\u00e1ng ch\u00fa \u00fd.\u00a0<\/span><\/div>\n
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C\u00e1c “\u00f4ng l\u1edbn” nh\u1eadp cu\u1ed9c<\/strong><\/span><\/div>\n
Theo chia s\u1ebb c\u1ee7a \u0111\u1ea1i di\u1ec7n NutiFood, b\u00ean c\u1ea1nh c\u00e1c qu\u00e1n c\u00e0 ph\u00ea t\u1ef1 qu\u1ea3n l\u00fd, \u00d4ng B\u1ea7u s\u1ebd nh\u01b0\u1ee3ng quy\u1ec1n theo c\u1ea3 3 m\u00f4 h\u00ecnh g\u1ed3m xe l\u01b0u \u0111\u1ed9ng, qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n v\u00e0 qu\u00e1n c\u00e0 ph\u00ea cao c\u1ea5p d\u00e0nh cho gi\u1edbi tr\u1ebb. V\u00ec th\u1ebf, m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng chu\u1ed7i c\u00e0 ph\u00ea l\u00ean 1.000 c\u1eeda h\u00e0ng ngay trong n\u0103m nay l\u00e0 kh\u1ea3 thi. Xa h\u01a1n, NutiFood \u0111\u1eb7t k\u1ef3 v\u1ecdng m\u1edf\u00a0 10.000 qu\u00e1n v\u00e0o n\u0103m 2025.\u00a0<\/span><\/div>\n
\nKh\u00f4ng ch\u1ec9 NutiFood, Vinamilk c\u0169ng kh\u00f4ng t\u1eeb b\u1ecf \u201cgi\u1ea5c m\u01a1 c\u00e0 ph\u00ea\u201d. T\u1ea1i \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng v\u1eeba qua, Vinamilk \u0111\u00e3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1ef1 \u00e1n chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00e0 ph\u00ea, \u0111\u1ed3 u\u1ed1ng v\u00e0 m\u1ed9t s\u1ed1 th\u1ee9c \u0103n k\u00e8m theo mang th\u01b0\u01a1ng hi\u1ec7u Hi-Caf\u00e9. Tuy nhi\u00ean, nh\u01b0 b\u00e0 Mai Ki\u1ec1u Li\u00ean, CEO Vinamilk, chia s\u1ebb, C\u00f4ng ty kh\u00f4ng chi ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng m\u00e0 s\u1ebd t\u1eadn d\u1ee5ng 430 c\u1eeda h\u00e0ng Gi\u1ea5c m\u01a1 s\u1eefa Vi\u1ec7t \u0111ang hi\u1ec7n di\u1ec7n tr\u00ean c\u1ea3 n\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n Hi-Caf\u00e9. T\u1ea1i Hi-Caf\u00e9, Vinamilk d\u1ef1 t\u00ednh pha ch\u1ebf c\u00e0 ph\u00ea b\u1eb1ng c\u00e1c nguy\u00ean li\u1ec7u c\u1ee7a Vinamilk m\u00e0 s\u1eefa l\u00e0 ch\u00ednh, c\u00e0 ph\u00ea l\u00e0 ph\u1ee5.\u00a0<\/span><\/div>\n
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T\u01b0\u01a1ng t\u1ef1, Nestl\u00e9 \u0111ang th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh Nescaf\u00e9 Hub. Qu\u00e1n Nescaf\u00e9 Hub th\u1ee9 2 c\u1ee7a Nestl\u00e9 \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf t\u1ea1i TP.HCM, sau khi ra m\u1eaft qu\u00e1n \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 n\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Nestl\u00e9. Nestl\u00e9 ch\u01b0a c\u00f3 th\u00f4ng b\u00e1o g\u00ec th\u00eam v\u1ec1 c\u00e1c k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng nh\u01b0ng cho bi\u1ebft, C\u00f4ng ty s\u1ebd c\u0103n c\u1ee9 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i 2 qu\u00e1n Nescaf\u00e9 Hub r\u1ed3i m\u1edbi t\u00ednh ti\u1ebfp.<\/span><\/p>\n

D\u00f9 v\u1eady, khi nh\u00ecn v\u00e0o chu\u1ed7i Nescaf\u00e9 Hub c\u1ee7a Nestl\u00e9 \u1edf Th\u00e1i Lan v\u00e0 Malaysia, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c t\u00ednh kh\u1ea3 thi c\u1ee7a m\u00f4 h\u00ecnh Nescaf\u00e9 Hub. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh qu\u00e1n c\u00e0 ph\u00ea ki\u1ec3u kiosk, take-away, nh\u1eafm v\u00e0o ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u00e0 \u0111\u1eb7t \u1edf nh\u1eefng v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n nh\u01b0 t\u1ea1i c\u00e1c t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng, tr\u1ea1m xe bus\/t\u00e0u \u0111i\u1ec7n ng\u1ea7m, ch\u1ee3, ngay g\u00f3c \u0111\u01b0\u1eddng, v\u1ec9a h\u00e8, tr\u01b0\u1eddng h\u1ecdc…<\/span><\/p>\n<\/div>\n

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Chia l\u1ea1i th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/div>\n
Th\u1eddi gian qua, m\u00f4 h\u00ecnh chu\u1ed7i c\u00e0 ph\u00ea kiosk, take-away n\u1edf r\u1ed9 t\u1ea1i Vi\u1ec7t Nam v\u00e0 \u0103n n\u00ean l\u00e0m ra. Guta l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh khi doanh thu\u00a0 t\u0103ng kho\u1ea3ng 200-300%\/n\u0103m. \u00d4ng Nguy\u1ec5n Minh Th\u1ebf, CEO Guta, cho bi\u1ebft: \u201cGuta k\u1ef3 v\u1ecdng gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u00e0 m\u1edf r\u1ed9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0i n\u0103m t\u1edbi\u201d.<\/span><\/div>\n
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Theo th\u00f4ng tin c\u00f4ng b\u1ed1, C\u00f4ng ty \u0111ang c\u00f3 g\u1ea7n 60 c\u1eeda h\u00e0ng, \u1edf c\u1ea3 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, xe \u0111\u1ea9y, kiosk, ch\u1ee7 y\u1ebfu t\u1ea1i TP.HCM. Guta c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng chu\u1ed7i v\u1ec1 c\u00e1c t\u1ec9nh \u0110\u1ed3ng b\u1eb1ng s\u00f4ng C\u1eedu Long v\u00e0 kh\u1eafp mi\u1ec1n Nam.<\/span><\/div>\n
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C\u00f9ng v\u1edbi Guta, trong ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n l\u00e0 h\u00e0ng lo\u1ea1t chu\u1ed7i c\u00e0 ph\u00ea kh\u00e1c. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn E-Coffee c\u1ee7a Trung Nguy\u00ean, v\u1edbi h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng c\u00e1c lo\u1ea1i. Th\u00f4ng qua m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng l\u1ea5y ph\u00ed v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u kh\u00e1 m\u1ec1m (80-210 tri\u1ec7u \u0111\u1ed3ng\/c\u1eeda h\u00e0ng), E-Coffee h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng chu\u1ed7i l\u00ean 3.000 c\u1eeda h\u00e0ng. Milano, Napoli Coffee \u0111\u00e3 m\u1edf \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n c\u1eeda h\u00e0ng kh\u1eafp to\u00e0n qu\u1ed1c. Hay Laha, Aha Cafe, Viva Star Coffee, Coffee Bike… c\u0169ng l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea m\u1edbi.\u00a0C\u00f3 th\u1ec3 th\u1ea5y, c\u00e1c h\u00e3ng \u0111\u00e3 kh\u00f4ng ch\u1ecdn ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<\/div>\n

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B\u1edfi m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00e0 ph\u00ea cao c\u1ea5p th\u01b0\u1eddng t\u1ed1n k\u00e9m chi ph\u00ed v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Burger King, Gloria Jeans & Tea Leaf v\u00e0 Caffe Bene th\u1ea5t b\u1ea1i \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Ngo\u00e0i ra, theo chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang: \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang mu\u1ed1n mua th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00e0ng thu\u1eadn ti\u1ec7n c\u00e0ng t\u1ed1t\u201d.N\u1eafm b\u1eaft xu h\u01b0\u1edbng m\u1edbi v\u00e0 c\u0169ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, Highlands Coffee, m\u1ed9t trong nh\u1eefng chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u00e0 ph\u00ea mang \u0111i v\u00e0 t\u00ecm \u0111\u1eb7t nh\u1eefng qu\u1ea7y c\u00e0 ph\u00ea ngo\u00e0i v\u1ec9a h\u00e8 tr\u00ean m\u1ed9t s\u1ed1 tuy\u1ebfn ph\u1ed1 t\u1ea1i TP.HCM. Hay Passio, Vinacaf\u00e9 c\u0169ng \u0111\u1eb7t c\u00e1c qu\u1ea7y c\u00e0 ph\u00ea bu\u1ed5i s\u00e1ng t\u1ea1i m\u1ed9t s\u1ed1 tuy\u1ebfn ph\u1ed1 \u0111\u00f4ng \u0111\u00fac v\u00e0 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ebb.<\/span><\/p>\n\n\n\n
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C\u00e1ch th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 linh ho\u1ea1t, s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, th\u1ecb tr\u01b0\u1eddng chu\u1ed7i c\u00e0 ph\u00ea v\u00e0 tr\u00e0 Vi\u1ec7t Nam c\u00f3 quy m\u00f4 kho\u1ea3ng 1 t\u1ec9 USD\/n\u0103m (theo Euromonitor) l\u1ea1i ch\u01b0a c\u00f3 t\u00ean tu\u1ed5i n\u00e0o gi\u00e0nh th\u1ecb ph\u1ea7n \u00e1p \u0111\u1ea3o (HighLands Coffee, Starbucks, The Cofee House, Ph\u00fac Long, Trung Nguy\u00ean ch\u1ec9 chi\u1ebfm 15,3 % th\u1ecb ph\u1ea7n).\u00a0C\u00e1c chu\u1ed7i c\u00e0 ph\u00ea m\u1edbi xu\u1ea5t hi\u1ec7n c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh ngu\u1ed3n nguy\u00ean li\u1ec7u s\u1eb5n c\u00f3 \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ki\u1ec3m so\u00e1t chi ph\u00ed, gi\u00e1 c\u1ea3.<\/span><\/p>\n<\/div>\n

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Ch\u1eb3ng h\u1ea1n, n\u00f4ng tr\u1ea1i c\u00e0 ph\u00ea CaDa, r\u1ed9ng h\u01a1n 4.000 ha, v\u1edbi c\u00f4ng su\u1ea5t 11.000 t\u1ea5n c\u00e0 ph\u00ea\/n\u0103m c\u1ee7a NutiFood h\u1ee9a h\u1eb9n t\u1ea1o \u01b0u th\u1ebf c\u1ea1nh tranh cho chu\u1ed7i \u00d4ng B\u1ea7u.\u00a0Hay chu\u1ed7i n\u00e0y c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n th\u00f4ng qua t\u1eadn d\u1ee5ng \u0111\u1ed9i ng\u0169 2.500 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u1ee7a NutiFood. \u0110\u1eb7c bi\u1ec7t, Ng\u00e2n h\u00e0ng Ki\u00ean Long, n\u01a1i b\u1ea7u Th\u1eafng t\u1eebng l\u00e0m Ch\u1ee7 t\u1ecbch, c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3 ngu\u1ed3n v\u1ed1n vay cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n tham gia m\u1ea1ng l\u01b0\u1edbi nh\u01b0\u1ee3ng quy\u1ec1n \u00d4ng B\u1ea7u.\u00a0<\/span><\/div>\n
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V\u1ec1 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a 3 nh\u00e2n v\u1eadt n\u1ed5i c\u1ed9m trong l\u00e0ng t\u00e0i tr\u1ee3 b\u00f3ng \u0111\u00e1 \u0111\u00e3 gi\u00fap chu\u1ed7i \u00d4ng B\u1ea7u mau ch\u00f3ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft. \u0110\u00f3 l\u00e0 l\u00fd do \u00f4ng Ho\u00e0ng T\u00f9ng, ch\u1ee7 Pizza Home, c\u0169ng l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u quan s\u00e1t, nghi\u00ean c\u1ee9u l\u0129nh v\u1ef1c F&B, tin r\u1eb1ng chu\u1ed7i \u00d4ng B\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng th\u1eafng l\u1edbn trong cu\u1ed9c so k\u00e8 v\u1edbi c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea c\u00f9ng ph\u00e2n kh\u00fac.<\/span><\/div>\n
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Theo nhipcaudautu<\/a><\/span><\/div>\n
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…<\/p>\n","protected":false},"author":12,"featured_media":27116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,37,38],"tags":[],"acf":[],"yoast_head":"\nG\u01b0\u01a1ng m\u1eb7t m\u1edbi c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Kinh doanh chu\u1ed7i c\u00e0 ph\u00ea \u0111ang h\u1ebft s\u1ee9c s\u00f4i \u0111\u1ed9ng khi th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c \u0111\u00f3n nh\u1eefng g\u01b0\u01a1ng m\u1eb7t m\u1edbi. 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