{"id":25962,"date":"2020-02-21T15:42:27","date_gmt":"2020-02-21T08:42:27","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=25962"},"modified":"2020-03-10T10:21:46","modified_gmt":"2020-03-10T03:21:46","slug":"chien-luoc-kinh-doanh-khac-la-cua-7-eleven","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/chien-luoc-kinh-doanh-khac-la-cua-7-eleven\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1c l\u1ea1 c\u1ee7a 7-Eleven"},"content":{"rendered":"

\"chien-luoc-kinh-doanh-khac-la-cua-7-eleven\"<\/span><\/p>\n

7-Eleven – chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mang \u0111\u1ebfn b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong ng\u00e0nh b\u00e1n l\u1ebb v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh “kh\u00f4ng gi\u1ed1ng ai” k\u1ec3 t\u1eeb m\u00f9a h\u00e8 n\u00e0y.<\/span><\/p>\n

C\u1eeda h\u00e0ng ti\u1ec7n \u00edch l\u00e0 n\u01a1i b\u00e1n l\u1ebb c\u00e1c m\u1eb7t h\u00e0ng s\u1eed d\u1ee5ng h\u1eb1ng ng\u00e0y, nh\u01b0 th\u1ef1c ph\u1ea9m, ho\u00e1 m\u1ef9 ph\u1ea9m, s\u00e1ch b\u00e1o… Nh\u00ecn chung, \u0111\u00f3 l\u00e0 n\u01a1i mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i c\u01a1 b\u1ea3n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 th\u01b0\u1eddng kh\u00f4ng bao g\u1ed3m s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p. Ai c\u0169ng hi\u1ec3u nh\u01b0 v\u1eady.<\/span><\/p>\n

Tuy nhi\u00ean, t\u1eeb m\u00f9a h\u00e8 t\u1edbi \u0111\u00e2y, kh\u00e1i ni\u1ec7m n\u00e0y nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd \u0111\u1ed5i kh\u00e1c, khi m\u1ed9t chu\u1ed7i\u00a0c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i d\u1ef1 ki\u1ebfn\u00a0\u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p l\u00ean k\u1ec7 h\u00e0ng, b\u1eaft \u0111\u1ea7u t\u1eeb s\u00f4-c\u00f4-la Godiva c\u1ee7a B\u1ec9. C\u00f9ng v\u1edbi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb gi\u1edd s\u1ebd ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u00f4-c\u00f4-la Godiva t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m thu\u1ed9c chu\u1ed7i c\u1eeda h\u00e0ng n\u00f3i tr\u00ean.\u00a0<\/span><\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh \u0111\u1ed9t ph\u00e1, v\u00e0 \u0111\u00f3 l\u00e0 “lu\u1eadt ch\u01a1i” do\u00a0chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi\u00a07-Eleven \u0111\u1eb7t ra.\u00a0Chi\u1ebfn l\u01b0\u1ee3c tr\u00ean \u0111\u01b0\u1ee3c Andrew Lee – Qu\u1ea3n l\u00fd danh m\u1ee5c h\u00e0ng ho\u00e1 c\u1ee7a 7-Eleven, x\u00e1c nh\u1eadn trong m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n v\u1edbi\u00a0CSP News Daily<\/em>\u00a0v\u00e0o \u0111\u1ea7u th\u00e1ng 2.\u00a0<\/span><\/p>\n

Lee n\u00f3i: “H\u00e8 n\u00e0y,\u00a07-Eleven\u00a0s\u1ebd cho ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m s\u00f4-c\u00f4-la cao c\u1ea5p, do nh\u00e0 s\u1ea3n xu\u1ea5t s\u00f4-c\u00f4-la ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a B\u1ec9 s\u1ea3n xu\u1ea5t v\u00e0 7-Eleven ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, v\u1edbi h\u00ecnh \u1ea3nh vui t\u01b0\u01a1i v\u00e0 m\u1ee9c gi\u00e1 r\u1ea5t ph\u1ea3i ch\u0103ng”.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u1ea7n \u0111\u1ea7u 7-Eleven \u0111\u01b0a l\u00ean k\u1ec7 h\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n. N\u0103m 2018, 7-Eleven \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Trolli tung ra lo\u1ea1i k\u1eb9o d\u1ebbo Tiny Hands d\u00e0nh cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 phim Deadpool 2. C\u00e1i t\u00ean Tiny Hands g\u1ee3i nh\u1edb \u0111\u1ebfn m\u1ed9t chi ti\u1ebft h\u00e0i h\u01b0\u1edbc trong ph\u1ea7n 1 c\u1ee7a b\u1ed9 phim, v\u00e0 c\u00e1c fan c\u1ee7a Trolli ho\u1eb7c Deadpool ch\u1ec9 c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a 7-Eleven.<\/span><\/p>\n

\u0110\u01b0\u1ee3c bi\u1ebft, \u0111\u1ed9c quy\u1ec1n s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c 7-Eleven \u0111\u01b0a ra sau th\u1eddi gian d\u00e0i nghi\u00ean c\u1ee9u, d\u1ef1a tr\u00ean nhi\u1ec1u cu\u1ed9c kh\u1ea3o s\u00e1t chi ti\u1ebft v\u1ec1 h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Theo Andrew Lee, th\u1ebf h\u1ec7 Z v\u00e0 Millennials (nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c sinh ra trong giai \u0111o\u1ea1n 1981 – 2010) ch\u00ednh l\u00e0 nh\u00f3m kh\u00e1ch ti\u00eau d\u00f9ng “quy\u1ec1n l\u1ef1c” c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n \u00edch.<\/span><\/p>\n

Trong n\u0103m 2019, s\u1ed1 l\u1ea7n mua k\u1eb9o c\u1ee7a ri\u00eang th\u1ebf h\u1ec7 Millennials \u0111\u00e3 t\u0103ng 8% so v\u1edbi n\u0103m 2018. C\u00e1c m\u1eb7t h\u00e0ng k\u1eb9o kh\u00f4ng ch\u1ee9a s\u00f4-c\u00f4-la th\u1eadm ch\u00ed c\u00f2n t\u0103ng tr\u01b0\u1edfng cao h\u01a1n, \u1edf m\u1ee9c 9%. \u0110\u00e1ng ch\u00fa \u00fd, th\u1ebf h\u1ec7 n\u00e0y lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1i m\u1edbi v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t, c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 kh\u00f4ng th\u1ec3 gi\u1eef ch\u00e2n h\u1ecd \u0111\u01b0\u1ee3c l\u00e2u. V\u00e0, \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do khi\u1ebfn 7-Eleven n\u1ed7 l\u1ef1c t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ch\u01b0a h\u1ebft, \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng thu\u1ed9c th\u1ebf h\u1ec7 Millennials, ng\u01b0\u1eddi l\u00e0m kinh doanh c\u00f2n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea3 nhu c\u1ea7u l\u1eabn th\u1ecb hi\u1ebfu c\u1ee7a th\u1ebf h\u1ec7 k\u1ebf ti\u1ebfp, t\u1ee9c con c\u00e1i c\u1ee7a h\u1ecd n\u1eefa – nh\u1eefng ng\u01b0\u1eddi m\u00e0 gi\u1edbi marketing g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 Alphas.<\/span><\/p>\n

Andrew Lee cho bi\u1ebft, 7-Eleven l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn ni\u1ec1m vui cho nh\u1eefng \u0111\u1ee9a tr\u1ebb th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed5i th\u01b0\u1edfng hay \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. Chia s\u1ebb v\u1ec1 s\u1ef1 \u0111\u1ed9c quy\u1ec1n c\u1ee7a 7-Eleven, v\u1ecb qu\u1ea3n l\u00fd t\u1ef1 h\u00e0o\u00a0kh\u1eb3ng \u0111\u1ecbnh: “Ch\u00fang t\u00f4i cam k\u1ebft tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn th\u00fa v\u1ecb, m\u1edbi l\u1ea1, v\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m gi\u1edbi h\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khao kh\u00e1t”.<\/span><\/p>\n

Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi kh\u00f4ng \u00edt ng\u01b0\u1eddi, vi\u1ec7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u1ebf b\u00ean c\u00e1c nhu y\u1ebfu ph\u1ea9m h\u1eb1ng ng\u00e0y tr\u00ean c\u00f9ng m\u1ed9t k\u1ec7 h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3 ch\u1ea5p nh\u1eadn, b\u1edfi n\u00f3 g\u1ea7n nh\u01b0 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u01a1 b\u1ea3n.\u00a0<\/span><\/p>\n

Chuy\u00ean gia qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb Chris Matyszchot c\u1ee7a C\u00f4ng ty Howard Raucous \u0111\u00e3 chia s\u1ebb tr\u00ean t\u1ea1p ch\u00ed\u00a0Inc.\u00a0<\/em>nh\u01b0 sau: “D\u00f9 7-Eleven kh\u00f4ng ch\u1ec9 b\u1eaft tay v\u1edbi Godiva m\u00e0 c\u00f2n l\u00e0 v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ef1 \u00e1n \u0111\u1ed9c quy\u1ec1n v\u1edbi k\u1eb9o Hi-Chew c\u1ee7a Nh\u1eadt B\u1ea3n, t\u00f4i v\u1eabn kh\u00e1 b\u1ed1i r\u1ed1i v\u1edbi \u00fd t\u01b0\u1edfng m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111\u00eam khuya l\u00e0 ‘nh\u00e0’ c\u1ee7a s\u00f4-c\u00f4-la B\u1ec9 cao c\u1ea5p”.<\/span><\/p>\n

Song, r\u1ed1t c\u1ee5c, Matyszchot v\u1eabn ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng 7-Eleven \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t b\u00e0i h\u1ecdc v\u1ec1 kinh doanh \u0111\u00e1ng suy ng\u1eabm: “Nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1p \u1ee9ng n\u00f3, ngay c\u1ea3 khi nh\u1eefng nhu c\u1ea7u \u0111\u00f3 c\u00f3 v\u1ebb kh\u00f4ng t\u01b0\u1edfng ho\u1eb7c th\u1eadm ch\u00ed k\u1ef3 qu\u1eb7c. V\u00e0, 7-Eleven l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh”.
\n<\/span><\/p>\n

Theo doanhnhansaigon<\/span><\/a><\/p>\n

Theo d\u00f5i Zalo Official Page c\u1ee7a VNF \u0111\u1ec3 c\u1eadp nh\u1eadn tin t\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n m\u1edbi nh\u1ea5t.
\n\"VF<\/a><\/span>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

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