{"id":25678,"date":"2020-01-10T11:13:25","date_gmt":"2020-01-10T04:13:25","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=25678"},"modified":"2020-01-10T11:19:09","modified_gmt":"2020-01-10T04:19:09","slug":"ceo-napoli-coffee-khuyen-nguoi-tieu-dung-nen-vi-suc-khoe-cua-minh","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/ceo-napoli-coffee-khuyen-nguoi-tieu-dung-nen-vi-suc-khoe-cua-minh\/","title":{"rendered":"CEO Napoli Coffee khuy\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean v\u00ec s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh"},"content":{"rendered":"

Ng\u00e0y 1\/1\/2020, C\u00f4ng ty CP S\u1ea3n xu\u1ea5t – Th\u01b0\u01a1ng m\u1ea1i – Xu\u1ea5t nh\u1eadp kh\u1ea9u C\u00e0 ph\u00ea Napoli ch\u00ednh th\u1ee9c \u0111\u1ea1t con s\u1ed1 3.000 qu\u00e1n kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n<\/a> v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Napoli Coffee.<\/a> Nh\u00e2n s\u1ef1 ki\u1ec7n n\u00e0y, Doanh Nh\u00e2n S\u00e0i G\u00f2n \u0111\u00e3 g\u1eb7p v\u00e0 trao \u0111\u1ed5i v\u1edbi \u00f4ng Nguy\u1ec5n \u0110\u1ee9c H\u01b0ng – Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh C\u00f4ng ty CP S\u1ea3n xu\u1ea5t – Th\u01b0\u01a1ng m\u1ea1i – Xu\u1ea5t nh\u1eadp kh\u1ea9u C\u00e0 ph\u00ea Napoli<\/a> v\u1ec1 c\u00e2u chuy\u1ec7n kinh doanh m\u00e0 Napoli Coffee \u0111ang \u00e1p d\u1ee5ng.<\/span><\/p>\n

\"ceo-napoli-coffee-khuyen-nguoi-tieu-dung-nen-vi-suc-khoe-cua-minh\"<\/span><\/p>\n

* N\u0103m 2019, s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea c\u1ee7a Napoli Coffee<\/a> \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u TP.HCM. \u00d4ng c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p<\/a> v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh?<\/strong><\/em><\/span><\/p>\n

– Hi\u1ec7n nay, \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi s\u1ed1ng \u1edf c\u00e1c \u0111\u00f4 th\u1ecb, c\u00e0 ph\u00ea kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u00e0 l\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u1eb7c bi\u1ec7t kh\u00f4ng th\u1ec3 thi\u1ebfu, nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 l\u00e0m vi\u1ec7c m\u00e0 thi\u1ebfu c\u00e0 ph\u00ea. Khi ng\u01b0\u1eddi ta \u0111\u00e3 ghi\u1ec1n, \u0111\u00e3 th\u00edch c\u00e0 ph\u00ea th\u00ec ng\u00e0y n\u00e0o h\u1ecd c\u0169ng u\u1ed1ng, \u00edt nh\u1ea5t c\u0169ng m\u1ed9t ly c\u00e0 ph\u00ea. <\/span><\/p>\n

N\u0103m 1995, khi t\u1ed1t nghi\u1ec7p c\u1ea5p 3, t\u00f4i \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c nhu c\u1ea7u d\u00f9ng c\u00e0 ph\u00ea r\u1ea5t l\u1edbn t\u1ea1i TP.HCM n\u00ean \u0111\u00e3 m\u1ea1nh d\u1ea1n th\u00e0nh l\u1eadp c\u01a1 s\u1edf ch\u1ebf bi\u1ebfn c\u00e0 ph\u00ea. Khi \u1ea5y, Napoli Coffee s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u h\u1ea1t c\u00e0 ph\u00ea t\u1ea1i v\u00f9ng \u0111\u1ea5t cao nguy\u00ean \u0111\u1ea1i ng\u00e0n Pleiku, Gia Lai – th\u1ee7 ph\u1ee7 \u01b0\u01a1m tr\u1ed3ng v\u00e0 ch\u1ebf bi\u1ebfn c\u00e0 ph\u00ea v\u1edbi b\u00ed quy\u1ebft l\u00e2u \u0111\u1eddi. <\/span><\/p>\n

Tr\u1ea3i qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o Napoli Coffee \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng c\u00e1c nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea quy m\u00f4 theo d\u00e2y chuy\u1ec1n c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i kh\u00e9p k\u00edn. T\u1eebng h\u1ea1t c\u00e0 ph\u00ea Arabica, Robusta ch\u00edn m\u1ecdng \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng, thu ho\u1ea1ch t\u1ea1i ch\u00ednh v\u01b0\u1eddn c\u00e0 ph\u00ea uy t\u00edn thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Napoli Coffee t\u1ea1i Bu\u00f4n Ma Thu\u1ed9t v\u00e0 Gia Lai. Sau \u0111\u00f3, v\u1edbi b\u00ed quy\u1ebft rang xay m\u1ed9c gia truy\u1ec1n, h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean \u0111\u1eb7c tr\u01b0ng t\u1ef1 nhi\u00ean thu\u1ea7n khi\u1ebft, cung c\u1ea5p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Nh\u1eefng ly c\u00e0 ph\u00ea c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u1ee9c u\u1ed1ng quen thu\u1ed9c m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n n\u1ebfp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam trong kho\u1ea3ng kh\u00f4ng gian tho\u1ea3i m\u00e1i. Ch\u00fang t\u00f4i \u0111\u1eb7t ra s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea s\u1ea1ch v\u1edbi h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon, nguy\u00ean ch\u1ea5t, an to\u00e0n cho s\u1ee9c kh\u1ecfe.<\/span><\/section>\n
<\/section>\n
* Cho t\u1edbi nay, r\u1ea5t nhi\u1ec1u n\u01a1i v\u1eabn c\u00f2n b\u00e1n lo\u1ea1i c\u00e0 ph\u00ea pha tr\u1ed9n, \u00f4ng c\u00f3 nh\u1eadn x\u00e9t g\u00ec v\u1ec1 vi\u1ec7c n\u00e0y?<\/strong><\/em><\/span><\/section>\n

– T\u00f4i t\u1eebng u\u1ed1ng c\u00e0 ph\u00ea kh\u00f4ng c\u00f3 v\u1ecb c\u00e0 ph\u00ea, ch\u1ec9 c\u00f3 v\u1ecb g\u1ea1o rang, ng\u00f4 rang… T\u00f2 m\u00f2, t\u00f4i l\u00e2n la h\u1ecfi chuy\u1ec7n m\u1edbi bi\u1ebft, th\u00e0nh ph\u1ea7n c\u00e0 ph\u00ea ch\u1ec9 nh\u01b0 ph\u1ee5 gia, c\u00f2n ch\u1ee7 y\u1ebfu l\u00e0 g\u1ea1o rang, ng\u00f4 rang ch\u00e1y, v\u00ec th\u1eddi \u0111\u00f3 s\u1ea3n l\u01b0\u1ee3ng c\u00e0 ph\u00ea kh\u00f4ng c\u00f3 bao nhi\u00eau, gi\u00e1 l\u1ea1i qu\u00e1 \u0111\u1eaft. T\u00f4i c\u00f2n \u0111\u01b0\u1ee3c u\u1ed1ng lo\u1ea1i c\u00e0 ph\u00ea ng\u01b0\u1eddi ta cho n\u01b0\u1edbc m\u1eafm khi rang \u0111\u1ec3 th\u00eam \u0111\u1eadm \u0111\u00e0. Qu\u1ea3 l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t m\u00ecnh c\u00f3 nh\u1eefng \u201cs\u00e1ng ki\u1ebfn v\u1eb7t\u201d m\u00e0 ng\u01b0\u1eddi n\u01b0\u1edbc kh\u00e1c kh\u00f4ng c\u00f3. R\u1ed3i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng d\u1ea7n \u0111\u00e0o th\u1ea3i nh\u1eefng s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng lo\u1ea1i c\u00e0 ph\u00ea kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e0 ph\u00ea. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u1ee7 th\u1ec3 c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 c\u00f3 t\u00f4i, n\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kinh doanh \u201cchi\u1ec1u chu\u1ed9ng\u201d. D\u00f9 v\u1eady, kh\u00f4ng bao gi\u1edd c\u00f3 c\u00f4ng th\u1ee9c chung cho c\u00e1c lo\u1ea1i c\u00e0 ph\u00ea rang xay.<\/span><\/p>\n

Kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng d\u1ea7n \u0111\u00e0o th\u1ea3i nh\u1eefng s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng lo\u1ea1i c\u00e0 ph\u00ea kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e0 ph\u00ea. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u1ee7 th\u1ec3 c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 c\u00f3 t\u00f4i, n\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kinh doanh \u201cchi\u1ec1u chu\u1ed9ng\u201d.<\/span><\/p>\n

Tuy v\u1eady, hi\u1ec7n nay, tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n nhi\u1ec1u lo\u1ea1i c\u00e0 ph\u00ea, c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t theo c\u00f4ng th\u1ee9c: g\u1ed3m b\u1eafp, \u0111\u1eadu n\u00e0nh, c\u00e0 ph\u00ea, c\u1ed9ng v\u1edbi h\u00f3a ch\u1ea5t c\u00f3 h\u01b0\u01a1ng th\u01a1m v\u00e0 v\u1ecb \u0111\u1eafng c\u00e0 ph\u00ea. T\u00f4i ng\u1ed9 ra r\u1eb1ng, tr\u01b0\u1edbc nay ng\u01b0\u1eddi d\u00e2n m\u00ecnh s\u1eed d\u1ee5ng c\u00e0 ph\u00ea rang v\u1edbi th\u00e0nh ph\u1ea7n c\u00e0 ph\u00ea th\u1eadt c\u00f2n qu\u00e1 \u00edt, l\u1ea1m d\u1ee5ng h\u00f3a ch\u1ea5t t\u1ea1o m\u00f9i v\u1ecb, s\u1eed d\u1ee5ng l\u00e2u ng\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng s\u1ee9c kh\u1ecfe.<\/span><\/p>\n

* Ch\u01b0a n\u00f3i \u0111\u1ebfn ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 c\u00e0 ph\u00ea th\u1eadt, c\u00e0 ph\u00ea gi\u1ea3. Ngay c\u1ea3 vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn kh\u00f3 nh\u1eadn bi\u1ebft?<\/strong><\/em><\/span><\/p>\n

– C\u00e0 ph\u00ea c\u00f3 ba lo\u1ea1i ch\u00ednh. Lo\u1ea1i th\u1ee9 nh\u1ea5t l\u00e0 Arabica, ng\u01b0\u1eddi Vi\u1ec7t m\u00ecnh c\u00f2n g\u1ecdi l\u00e0 c\u00e0 ph\u00ea v\u1ed1i, \u1edf Vi\u1ec7t Nam c\u00f3 ba ch\u1ee7ng Bourbon, Typica, Catimor. Hi\u1ec7n nay, lo\u1ea1i c\u00e0 ph\u00ea n\u00e0y chi\u1ebfm t\u1edbi 2\/3 s\u1ea3n l\u01b0\u1ee3ng c\u00e0 ph\u00ea tr\u00ean th\u1ebf gi\u1edbi b\u1edfi n\u0103ng su\u1ea5t cao, l\u01b0\u1ee3ng caffeine th\u1ea5p, l\u1ea1i th\u01a1m. T\u00ean Arabica xu\u1ea5t ph\u00e1t t\u1eeb ch\u1eef \u201caroma\u201d l\u00e0 h\u01b0\u01a1ng th\u01a1m. Lo\u1ea1i th\u1ee9 hai l\u00e0 Robusta, c\u00f2n g\u1ecdi l\u00e0 c\u00e0 ph\u00ea ch\u00e8. Robusta l\u00e0 do t\u1eeb \u201crobust\u201d, t\u1ee9c l\u00e0 \u201cm\u1ea1nh\u201d do ch\u1ee9a nhi\u1ec1u caffeine.<\/span><\/p>\n

Lo\u1ea1i th\u1ee9 ba l\u00e0 Cherry, c\u00f2n g\u1ecdi l\u00e0 c\u00e0 ph\u00ea m\u00edt, g\u1ed3m c\u00f3 hai gi\u1ed1ng ch\u00ednh l\u00e0 Liberica v\u00e0 Exelsa. C\u00f2n c\u00f3 m\u1ea5y lo\u1ea1i c\u00e0 ph\u00ea th\u01b0\u01a1ng ph\u1ea9m n\u1eefa nh\u01b0ng kh\u00f4ng ph\u1ed5 bi\u1ebfn l\u1eafm nh\u01b0 Culi, Moka… Trong c\u00e1c khu b\u1ea3o t\u1ed3n r\u1eebng nguy\u00ean sinh \u1edf Ethiopia c\u00f3 \u0111\u1ebfn 5.000 lo\u1ea1i c\u00e0 ph\u00ea hoang d\u00e3. C\u00e0 ph\u00ea \u0111\u01b0\u1ee3c tr\u1ed3ng \u1edf \u0111\u1ed9 cao tr\u00ean 600 m\u00e9t so v\u1edbi m\u1ef1c n\u01b0\u1edbc bi\u1ec3n cho ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t. V\u00ec th\u1ebf m\u00e0 \u1edf Vi\u1ec7t Nam, c\u00e0 ph\u00ea C\u1ea7u \u0110\u1ea5t \u1edf \u0110\u00e0 L\u1ea1t, c\u00f3 \u0111\u1ed9 cao 1.600 m\u00e9t ngon kh\u00f4ng \u0111\u00e2u s\u00e1nh b\u1eb1ng.\u00a0<\/span><\/p>\n

T\u00f4i k\u1ec3 d\u00f4ng d\u00e0i v\u1eady \u0111\u1ec3 th\u1ea5y m\u1ed7i lo\u1ea1i c\u00e0 ph\u00ea c\u00f3 c\u00e1ch ch\u1ebf bi\u1ebfn kh\u00e1c nhau m\u00e0 con ng\u01b0\u1eddi \u0111\u00e3 \u0111\u00fac k\u1ebft m\u1ea5y tr\u0103m n\u0103m qua. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e0 ph\u00ea Arabica c\u00f3 ba ph\u01b0\u01a1ng ph\u00e1p ch\u1ebf bi\u1ebfn th\u00f4ng d\u1ee5ng: Ph\u01a1i kh\u00f4 t\u1ef1 nhi\u00ean \u0111\u1ec3 l\u00e0m gi\u1ea3m \u0111\u1ed9 \u1ea9m trong h\u1ea1t t\u1eeb 65% xu\u1ed1ng c\u00f2n 12-12,5%, sau \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e1t b\u1eb1ng m\u00e1y \u0111\u1ec3 lo\u1ea1i b\u1ecf v\u1ecf ngo\u00e0i, v\u1ecf tr\u1ea5u. Ch\u1ebf bi\u1ebfn b\u00e1n \u01b0\u1edbt l\u00e0 qu\u1ea3 c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c x\u00e1t t\u01b0\u01a1i b\u1eb1ng m\u00e1y v\u00e0 \u0111\u00e1nh s\u1ea1ch m\u1ed9t ph\u1ea7n nh\u1edbt, kh\u00f4ng \u1ee7 l\u00ean men m\u00e0 r\u1eeda s\u1ea1ch r\u1ed3i mang ph\u01a1i.<\/span><\/p>\n

Ch\u1ebf bi\u1ebfn \u01b0\u1edbt ph\u1ee9c t\u1ea1p h\u01a1n, t\u1ed1n nhi\u1ec1u n\u01b0\u1edbc, ph\u1ea7n th\u1ecbt gi\u1eefa h\u1ea1t v\u00e0 v\u1ecf \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf h\u1ebft. Ch\u1ebf bi\u1ebfn th\u00f4 xong l\u00e0 c\u00e0 ph\u00ea \u0111\u00e3 s\u1eb5n s\u00e0ng cho rang xay. Kh\u00f4ng c\u00f3 c\u00e1ch ch\u1ebf bi\u1ebfn n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o tuy\u1ec7t \u0111\u1ed1i, nh\u01b0ng n\u1ebfu l\u00e0m \u0111\u00fang quy tr\u00ecnh cho m\u1ed7i lo\u1ea1i c\u00e0 ph\u00ea, \u0111\u1eb7c bi\u1ec7t nh\u1eefng ngh\u1ec7 nh\u00e2n rang xay c\u00f2n ph\u1ed1i tr\u1ed9n t\u1ef7 l\u1ec7 th\u00edch h\u1ee3p gi\u1eefa Arabica v\u00e0 Robusta \u0111\u1ec3 c\u00f3 lo\u1ea1i c\u00e0 ph\u00ea ngon.<\/span><\/p>\n

Kh\u00f4ng c\u00f3 c\u00e1ch ch\u1ebf bi\u1ebfn n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o tuy\u1ec7t \u0111\u1ed1i, nh\u01b0ng n\u1ebfu l\u00e0m \u0111\u00fang quy tr\u00ecnh cho m\u1ed7i lo\u1ea1i c\u00e0 ph\u00ea, \u0111\u1eb7c bi\u1ec7t nh\u1eefng ngh\u1ec7 nh\u00e2n rang xay c\u00f2n ph\u1ed1i tr\u1ed9n t\u1ef7 l\u1ec7 th\u00edch h\u1ee3p gi\u1eefa Arabica v\u00e0 Robusta \u0111\u1ec3 c\u00f3 lo\u1ea1i c\u00e0 ph\u00ea ngon.<\/span><\/section>\n

*\u00a0C\u00f3 v\u1ebb con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ee7a Napoli Coffee<\/a> kh\u00e1 thu\u1eadn l\u1ee3i?<\/strong><\/em><\/span><\/p>\n

– Qu\u1ea3 th\u1eadt, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t ch\u00fat may m\u1eafn. Sau h\u01a1n hai th\u1eadp ni\u00ean h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, Napoli Coffee \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u1ee7ng h\u1ed9 khi nh\u1eafc \u0111\u1ebfn c\u00e0 ph\u00ea t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5. Cho t\u1edbi nay, ch\u00fang t\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c kho\u1ea3ng 50 s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea mang b\u1ea3n s\u1eafc Vi\u1ec7t. Sau h\u01a1n hai th\u1eadp ni\u00ean x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a> Napoli Coffee, \u0111\u1ebfn n\u0103m 2019, c\u00f4ng ty ch\u00fang t\u00f4i vinh d\u1ef1 \u0111\u01b0\u1ee3c Hi\u1ec7p h\u1ed9i Doanh nghi\u1ec7p TP.HCM c\u00f4ng nh\u1eadn danh hi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u TP.HCM 2019.<\/span><\/p>\n

* T\u1eeb khi n\u00e0o, \u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u l\u00e0m nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a>?<\/strong><\/em><\/span><\/p>\n

– N\u0103m 2013, Starbucks Coffee v\u00e0o Vi\u1ec7t Nam m\u1edf qu\u00e1n \u0111\u1ea7u ti\u00ean t\u1ea1i kh\u00e1ch s\u1ea1n New World, qu\u1eadn 1, TP.HCM. \u0110i qua khu v\u1ef1c n\u00e0y, m\u1ecdi ng\u01b0\u1eddi d\u1ec5 nh\u00ecn th\u1ea5y d\u00f2ng ng\u01b0\u1eddi r\u1ed3ng r\u1eafn x\u1ebfp h\u00e0ng \u1edf g\u00f3c \u0111\u01b0\u1eddng Ph\u1ea1m H\u1ed3ng Th\u00e1i v\u00e0 Nguy\u1ec5n Th\u1ecb Ngh\u0129a ch\u1edd v\u00f4 qu\u00e1n g\u1ecdi t\u00e1ch c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng c\u1ee7a h\u00e3ng Starbucks<\/a>. H\u00ecnh \u1ea3nh n\u00e0y g\u1ee3i m\u1ed9t suy ngh\u0129 m\u1ea1nh m\u1ebd trong \u0111\u1ea7u t\u00f4i v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea s\u1ea1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc v\u00e0 c\u1ea3 ngo\u00e0i n\u01b0\u1edbc.\u00a0<\/span><\/p>\n

C\u0169ng trong n\u0103m 2013, t\u00f4i may m\u1eafn g\u1eb7p v\u1ecb l\u00e3nh \u0111\u1ea1o h\u00e3ng Starbucks<\/a> trao \u0111\u1ed5i v\u1ec1 nh\u1eadn th\u1ee9c s\u1eed d\u1ee5ng c\u00e0 ph\u00ea c\u1ee7a ng\u01b0\u1eddi d\u00e2n tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t. Tho\u1ea1t \u0111\u1ea7u, ch\u00fang t\u00f4i g\u1eb7p kh\u00f3 do v\u1ecb c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t ch\u01b0a h\u1ee3p kh\u1ea9u v\u1ecb v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 do gi\u00e1 ch\u01b0a ph\u00f9 h\u1ee3p l\u00e0m gi\u1ea3m doanh thu. \u0110\u1ec3 kh\u00e1ch th\u1ea5y t\u1eadn m\u1eaft c\u00e0 ph\u00ea nguy\u00ean h\u1ea1t xay t\u1ea1i ch\u1ed7, ch\u00fang t\u00f4i \u0111\u1eb7t c\u1ed1i xay c\u00e0 ph\u00ea tr\u01b0\u1edbc qu\u00e1n, ph\u1ee5c v\u1ee5 th\u1eadt l\u1ecbch s\u1ef1, \u00e2n c\u1ea7n, ti\u1ec7n l\u1ee3i, v\u00ec th\u1ebf d\u1ea7n chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

* Ch\u1ebf bi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea mang \u0111\u1eadm ch\u1ea5t c\u00e0 ph\u00ea Vi\u1ec7t nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i mang h\u01a1i h\u01b0\u1edbng T\u00e2y. V\u00ec sao v\u1eady th\u01b0a \u00f4ng?<\/strong><\/em><\/span><\/p>\n

– Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea, t\u00f4i r\u1ea5t th\u00edch phong c\u00e1ch ng\u01b0\u1eddi \u00dd, do v\u1eady t\u00ean s\u1ea3n ph\u1ea9m Napoli Coffee l\u00e0 suy ngh\u0129 \u0111am m\u00ea h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea phong c\u00e1ch \u00dd – l\u1ecbch l\u00e3m m\u1ea1nh m\u1ebd v\u00e0 quy\u1ebfn r\u0169. V\u1edbi h\u01a1n 24 n\u0103m kinh nghi\u1ec7m c\u00f9ng th\u1ebf m\u1ea1nh v\u1ec1 chu\u1ed7i h\u1ec7 th\u1ed1ng Napoli Coffee nh\u01b0\u1ee3ng quy\u1ec1n r\u1ed9ng l\u1edbn. Cho \u0111\u1ebfn nay, Napoli Coffee kh\u00f4ng ng\u1eebng \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Theo t\u00f4i, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u201ckinh doanh chia s\u1ebb\u201d c\u1ea7n \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng, v\u00ec m\u1ecdi ng\u01b0\u1eddi tham gia \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c ti\u1ec7n \u00edch do m\u00f4 h\u00ecnh kinh doanh ti\u00ean ti\u1ebfn n\u00e0y mang l\u1ea1i.\u00a0<\/span><\/p>\n

* Trong nh\u1eefng bu\u1ed5i tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8, \u00f4ng th\u01b0\u1eddng n\u00f3i m\u00ecnh c\u00f3 s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn s\u1ea3n ph\u1ea9m s\u1ea1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u00f4ng c\u00f3 th\u1ec3 n\u00f3i r\u00f5 h\u01a1n v\u1ec1 \u00fd t\u01b0\u1edfng n\u00e0y?<\/strong><\/em><\/span><\/p>\n

– Nh\u1eefng ly c\u00e0 ph\u00ea c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u1ee9c u\u1ed1ng quen thu\u1ed9c m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n n\u1ebfp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam trong kho\u1ea3ng kh\u00f4ng gian tho\u1ea3i m\u00e1i. Ch\u00fang t\u00f4i \u0111\u1eb7t ra s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea s\u1ea1ch v\u1edbi h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon, nguy\u00ean ch\u1ea5t, an to\u00e0n cho s\u1ee9c kh\u1ecfe. Theo th\u1ed1ng k\u00ea ch\u01b0a \u0111\u1ea7y \u0111\u1ee7, Vi\u1ec7t Nam hi\u1ec7n c\u00f3 kho\u1ea3ng 10.000 c\u00f4ng ty chuy\u00ean kinh doanh, s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea. M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 doanh s\u1ed1 l\u1edbn nh\u01b0 Trung Nguy\u00ean Coffee<\/a>, NestCafe, VinaCafe…\u00a0<\/span><\/p>\n

Hi\u1ec7n nay, Napoli Coffee \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n<\/a>, v\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 c\u00e0 ph\u00ea s\u1ea1ch, c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t, c\u00e0 ph\u00ea mang \u0111i, c\u00e0 ph\u00ea rang xay, c\u00e0 ph\u00ea take away. V\u1ec1 thu\u1eadn l\u1ee3i, ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed9i ng\u0169 ki\u1ebfn tr\u00fac s\u01b0, k\u1ef9 s\u01b0, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 chuy\u00ean m\u00f4n kh\u1edfi t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eb1m \u0111em l\u1ea1i ly c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t, c\u00e0 ph\u00ea s\u1ea1ch, trong kh\u00f4ng gian hi\u1ec7n \u0111\u1ea1i b\u1eadc nh\u1ea5t v\u1edbi gi\u00e1 ly c\u00e0 ph\u00ea th\u1ea5p nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng \u0111\u1ec1u c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c m\u1ed7i ng\u00e0y. V\u1ec1 thi\u1ebft k\u1ebf, Napoli Coffee v\u1edbi chu\u1ed7i qu\u00e1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 chu\u1ed7i kh\u00f4ng gian \u0111\u1eb9p nh\u1ea5t, \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t, d\u1ec5 d\u00e0ng v\u1eadn h\u00e0nh, gi\u00fap c\u00e1c b\u1ea1n kh\u1edfi nghi\u1ec7p tr\u00e1nh r\u1ee7i ro, chi ph\u00ed th\u1ea5p nh\u1ea5t v\u00e0 \u0111ang th\u00e0nh c\u00f4ng t\u1ea1i 3.000 qu\u00e1n Napoli Coffee trong n\u01b0\u1edbc v\u00e0 t\u1ea1i m\u1ed9t s\u1ed1 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

Theo \u0111\u00e1nh gi\u00e1 chung, hi\u1ec7n thi\u1ebft k\u1ebf qu\u00e1n Napoli mang phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, thi c\u00f4ng nhanh, ph\u00f9 h\u1ee3p v\u1edbi sinh vi\u00ean, gi\u1edbi b\u00ecnh d\u00e2n, v\u0103n ph\u00f2ng, c\u00f4ng s\u1edf. Th\u01b0\u01a1ng hi\u1ec7u, logo Napoli Coffee \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p b\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n, s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u1ea5p gi\u1ea5y ch\u1ee9ng nh\u1eadn an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u00e3 xu\u1ea5t kh\u1ea9u sang h\u01a1n 20 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, l\u00e0 th\u1ee9c u\u1ed1ng c\u1ee7a c\u00e1c nguy\u00ean th\u1ee7, c\u00e1c l\u00e3nh \u0111\u1ea1o, t\u1ea1i h\u1ed9i ngh\u1ecb APEC, ti\u1ec3u v\u00f9ng s\u00f4ng Mekong.<\/span><\/p>\n

Thi\u1ebft k\u1ebf qu\u00e1n Napoli mang phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o, thi c\u00f4ng nhanh, ph\u00f9 h\u1ee3p v\u1edbi sinh vi\u00ean, gi\u1edbi b\u00ecnh d\u00e2n, v\u0103n ph\u00f2ng, c\u00f4ng s\u1edf.<\/span><\/section>\n

Slogan hi\u1ec7n nay c\u1ee7a Napoli Coffee: \u201cH\u00e3y u\u1ed1ng c\u00e0 ph\u00ea s\u1ea1ch v\u00ec s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a b\u1ea1n\u201d. Slogan n\u00e0y \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u1ebfn to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty v\u00e0 t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a 3.000 qu\u00e1n \u0111ang nh\u01b0\u1ee3ng quy\u1ec1n<\/a> c\u1ee7a Napoli Coffee.<\/span><\/p>\n

Theo Doanhnhansaigon<\/a><\/span><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":12,"featured_media":25679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,24],"tags":[],"acf":[],"yoast_head":"\nCEO Napoli Coffee khuy\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean v\u00ec s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"* N\u0103m 2019, s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea c\u1ee7a Napoli Coffee \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u TP.HCM. \u00d4ng c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Napoli Coffee khuy\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean v\u00ec s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh – VNFranchise - 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