{"id":25607,"date":"2020-01-09T09:31:28","date_gmt":"2020-01-09T02:31:28","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=25607"},"modified":"2020-01-09T09:32:26","modified_gmt":"2020-01-09T02:32:26","slug":"mo-hinh-kinh-doanh-cua-starbucks-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/mo-hinh-kinh-doanh-cua-starbucks-tai-viet-nam\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Starbucks t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
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B\u00e0 Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam cho bi\u1ebft, nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi \u0111\u1ec3 m\u1edf c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Starbucks t\u1ea1i Vi\u1ec7t Nam.<\/span><\/em><\/h3>\n<\/div>\n<\/div>\n
\"mo-hinh-kinh-doanh-cua-starbucks-tai-viet-nam-1\"<\/span><\/div>\n
B\u00e0 Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam<\/span><\/div>\n
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Th\u00e1ng Hai n\u0103m nay \u0111\u00e1nh d\u1ea5u k\u1ef7 ni\u1ec7m tr\u00f2n b\u1ea3y n\u0103m Starbucks c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam v\u1edbi 63 c\u1eeda h\u00e0ng \u1edf TP. HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 H\u1ea3i Ph\u00f2ng, trong \u0111\u00f3 bao g\u1ed3m m\u1ed9t c\u1eeda h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c khai tr\u01b0\u01a1ng v\u00e0o ng\u00e0y 9\/1\/2020 t\u1ea1i H\u00e0 N\u1ed9i.<\/span><\/p>\n

B\u1ea3y n\u0103m l\u1edbn m\u1ea1nh c\u00f9ng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ec1 kinh doanh v\u1edbi h\u01a1n 1.000 nh\u00e2n vi\u00ean t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec1u khi\u1ebfn b\u00e0\u00a0Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam c\u1ea3m th\u1ea5y r\u1ea5t h\u1ea1nh ph\u00fac v\u00e0 “kh\u00f4ng th\u1ec3 than v\u00e3n v\u1ec1 \u0111i\u1ec1u g\u00ec c\u1ea3”. B\u00e0 cho bi\u1ebft \u0111ang hy v\u1ecdng trong n\u0103m t\u1edbi s\u1ebd m\u1edf th\u00eam m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng, nghi\u00ean c\u1ee9u th\u00eam \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 m\u1edbi.\u00a0<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh di\u1ec5n ra kh\u00e1 m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c chu\u1ed7i kinh doanh c\u00e0 ph\u00ea<\/a> trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0 Vi\u1ec7t Nam, d\u01b0\u1eddng nh\u01b0 b\u00e0\u00a0Patricia Marques kh\u00e1 t\u1ef1 tin khi cho r\u1eb1ng \u0111\u01b0\u1eddng \u0111i c\u1ee7a Starbucks v\u1eabn kh\u00e1c bi\u1ec7t m\u1eb7c d\u00f9 ch\u01b0a th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00f3 kh\u0103n hay kh\u00f4ng. B\u00e0 Patricia c\u0169ng cho r\u1eb1ng, ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i r\u1ea5t l\u1edbn t\u1eeb s\u1ef1 c\u1ea1nh tranh n\u00e0y v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n

“Starbucks r\u1ea5t vui v\u1edbi k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong b\u1ea3y n\u0103m qua. Theo k\u1ebf ho\u1ea1ch, ch\u00fang t\u00f4i c\u00f2n ph\u00e1t tri\u1ec3n nhi\u1ec1u h\u01a1n n\u1eefa ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. Tuy nhi\u00ean, nhanh hay ch\u1eadm, nhi\u1ec1u hay \u00edt tu\u1ef3 thu\u1ed9c t\u1eebng c\u00f4ng ty. C\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n nh\u01b0ng Starbucks c\u0169ng c\u00f3 c\u00e1ch ph\u00e1t tri\u1ec3n ri\u00eang”, b\u00e0 Patricia n\u00f3i.\u00a0<\/span><\/p>\n

\"mo-hinh-kinh-doanh-cua-starbucks-tai-viet-nam-2\"<\/p>\n

M\u1eb7c d\u00f9 nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1eebng b\u00e0y t\u1ecf mong mu\u1ed1n c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c \u0111\u1ed3 u\u1ed1ng c\u1ee7a Starbucks<\/a> t\u1ea1i n\u01a1i h\u1ecd sinh s\u1ed1ng nh\u01b0 Vinh, Quy Nh\u01a1n, B\u1eafc Ninh hay Nha Trang nh\u01b0ng v\u1edbi n\u1eef t\u01b0\u1edbng Starbucks Vi\u1ec7t Nam<\/a>, vi\u1ec7c ch\u1ecdn l\u1ef1a m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u00e3ng.\u00a0<\/span><\/p>\n

Trong \u0111\u00f3, m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi ph\u1ea3i \u0111\u1ea3m b\u1ea3o ti\u1ec1m n\u0103ng gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c chi ph\u00ed, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed kho v\u1eadn. B\u00e0 Patricia l\u00fd gi\u1ea3i, t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u1ec1 m\u1ed9t m\u1ed1i (th\u01b0\u1eddng l\u00e0 \u1edf TP. HCM) tr\u01b0\u1edbc hai th\u00e1ng r\u1ed3i m\u1edbi l\u00e0m c\u00e1c th\u1ee7 t\u1ee5c, ph\u00e2n b\u1ed5 ra c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o\u00a0t\u1ea5t c\u1ea3 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ec1u c\u00f3 s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t ng\u00e0y. Ch\u1eb3ng h\u1ea1n, kh\u00f4ng \u0111\u1ec3 x\u1ea3y ra tr\u01b0\u1eddng h\u1ee3p phin pha c\u00e0 ph\u00ea m\u1edbi ch\u01b0a k\u1ecbp chuy\u1ec3n v\u1ec1 Vinh n\u00ean b\u00e1n \u1edf TP. HCM tr\u01b0\u1edbc.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, Starbucks kinh doanh theo chu\u1ed7i n\u00ean t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m ph\u1ea3i gi\u1ed1ng nhau. Do \u0111\u00f3, Starbucks Vi\u1ec7t Nam<\/a> kh\u00f4ng thu mua c\u00e0 ph\u00ea tr\u1ef1c ti\u1ebfp t\u1eeb th\u1ecb tr\u01b0\u1eddng.\u00a0C\u00e0 ph\u00ea<\/a> nguy\u00ean li\u1ec7u th\u00f4 t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u do c\u00f4ng ty m\u1eb9 t\u1ea1i M\u1ef9 thu mua th\u00f4ng qua c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i, sau \u0111\u00f3 \u0111\u01b0\u1ee3c mang v\u1ec1 M\u1ef9, rang xay ch\u1ebf bi\u1ebfn r\u1ed3i m\u1edbi ph\u00e2n ph\u1ed1i \u0111i kh\u1eafp c\u00e1c c\u00f4ng ty tr\u00ean th\u1ebf gi\u1edbi nh\u1eb1m \u0111\u1ea3m b\u1ea3o h\u01b0\u01a1ng v\u1ecb \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec1u \u0111\u1ea1t m\u1ed9t chu\u1ea9n chung.<\/span><\/p>\n

C\u00f4ng ty m\u1eb9 Starbucks hi\u1ec7n c\u0169ng thu mua c\u00e0 ph\u00ea arabica c\u1ee7a Vi\u1ec7t Nam, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng nhi\u1ec1u v\u00ec Vi\u1ec7t Nam d\u00f9 c\u00f3 s\u1ea3n l\u01b0\u1ee3ng c\u00e0 ph\u00ea \u0111\u1ee9ng th\u1ee9 hai th\u1ebf gi\u1edbi song ch\u1ee7 y\u1ebfu tr\u1ed3ng robusta. C\u00e0 ph\u00ea arabica m\u00e0 Starbucks s\u1eed d\u1ee5ng c\u00f3 h\u01b0\u01a1ng v\u1ecb thanh h\u01a1n, kh\u00f4ng n\u1ed3ng nh\u01b0 robusta.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, v\u1ea5n \u0111\u1ec1 nh\u00e2n s\u1ef1 v\u00e0 \u0111\u1ed1i t\u00e1c c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n c\u00e2n nh\u1eafc. Th\u1ee9 nh\u1ea5t, n\u1ebfu m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 20 qu\u00e1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 100 nh\u00e2n s\u1ef1 th\u00ec s\u1ebd c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 l\u1eabn nhau khi c\u1ea7n. N\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t qu\u00e1n \u0111\u01a1n l\u1ebb th\u00ec khi c\u1ea7n s\u1ebd ph\u1ea3i \u0111i\u1ec1u \u0111\u1ed9ng nh\u00e2n s\u1ef1 t\u1eeb H\u00e0 N\u1ed9i ho\u1eb7c TP. HCM. Th\u1ee9 hai, c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i hay TP. HCM r\u1ea5t d\u1ec5 t\u00ecm \u0111\u1ed1i t\u00e1c nh\u01b0ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 kh\u00e1c th\u00ec ch\u01b0a ch\u1eafc t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi cung c\u1ea5p b\u00e1nh hay s\u1eefa c\u00f3 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 \u0111\u1ea1t ti\u00eau chu\u1ea9n chung nh\u01b0 \u1edf H\u00e0 N\u1ed9i v\u00e0 TP. HCM.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, b\u00e0 Patricia nh\u00ecn nh\u1eadn, th\u1eed th\u00e1ch th\u1ef1c ra c\u0169ng l\u00e0 c\u01a1 h\u1ed9i. Khi Starbucks m\u1edf ra c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, nh\u00e2n s\u1ef1 c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tr\u1edf v\u1ec1 qu\u00ea h\u01b0\u01a1ng l\u00e0m vi\u1ec7c. C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, th\u0103ng ti\u1ebfn t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t l\u1edbn. M\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean s\u1ebd c\u1ea7n nhi\u1ec1u nh\u00e2n vi\u00ean nh\u01b0ng \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ee9 hai, th\u1ee9 ba s\u1ebd c\u1ea7n th\u00eam ng\u01b0\u1eddi qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t…<\/span>
\n\"mo-hinh-kinh-doanh-cua-starbucks-tai-viet-nam-3\"
\nTrong c\u00e2u chuy\u1ec7n k\u1ebf ho\u1ea1ch c\u1ee7a Starbucks, b\u00e0 Patricia cho bi\u1ebft r\u1ea5t vui khi sau b\u1ea3y n\u0103m \u1ea5p \u1ee7 nh\u01b0ng ch\u01b0a ch\u1ecdn l\u1ef1a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u01b0ng \u00fd nh\u1ea5t, \u0111\u1ebfn ng\u00e0y 8\/1\/2020, h\u00e3ng \u0111\u00e3 c\u00f3 th\u1ec3 cho ra m\u1eaft c\u00e1c thi\u1ebft k\u1ebf m\u1edbi \u0111\u1ed9c quy\u1ec1n, t\u00f4n vinh v\u0103n h\u00f3a Vi\u1ec7t bao g\u1ed3m phin pha c\u00e0 ph\u00ea Vi\u1ec7t Nam, B\u1ed9 s\u01b0u t\u1eadp ly c\u1ed1c mang t\u00ean \u201cVietnam Been There\u201d v\u00e0 th\u1ebb Starbucks Vi\u1ec7t Nam.<\/span><\/p>\n

L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u0103n h\u00f3a c\u00e0 ph\u00ea Vi\u1ec7t Nam<\/a>, b\u1ed9 phin pha c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf t\u1eeb chi\u1ebfc phin truy\u1ec1n th\u1ed1ng v\u1edbi c\u1ea3i ti\u1ebfn m\u1edbi v\u1ec1 thi\u1ebft k\u1ebf l\u1eabn c\u00f4ng n\u0103ng nh\u01b0ng v\u1eabn c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 ph\u01b0\u01a1ng T\u00e2y trong ch\u1ea5t li\u1ec7u. Trong khi \u0111\u00f3, b\u1ed9 s\u01b0u t\u1eadp \u201cVietnam Been There\u201d ghi d\u1ea5u nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Vi\u1ec7t Nam. \u0110\u1eb7c bi\u1ec7t, Starbucks ra m\u1eaft th\u1ebb Starbucks thi\u1ebft k\u1ebf \u0111\u1ed9c quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam, kh\u1eafc h\u1ecda v\u1ebb \u0111\u1eb9p thanh cao c\u1ee7a qu\u1ed1c hoa Vi\u1ec7t Nam – hoa sen.<\/span><\/p>\n

“Ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u201d, b\u00e0 Patricia Marques kh\u1eb3ng \u0111\u1ecbnh.<\/span><\/p>\n

Theo TheLeader<\/a><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":12,"featured_media":25608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"acf":[],"yoast_head":"\nM\u00f4 h\u00ecnh kinh doanh c\u1ee7a Starbucks t\u1ea1i Vi\u1ec7t Nam – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"B\u00e0 Patricia Marques, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Starbucks Vi\u1ec7t Nam cho bi\u1ebft, nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi \u0111\u1ec3 m\u1edf c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Starbucks t\u1ea1i Vi\u1ec7t Nam – VNFranchise - 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