{"id":25437,"date":"2019-12-26T09:22:01","date_gmt":"2019-12-26T02:22:01","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=25437"},"modified":"2019-12-27T17:01:21","modified_gmt":"2019-12-27T10:01:21","slug":"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam\/","title":{"rendered":"V\u00ec sao Starbucks ch\u1ecbu ‘th\u1ea5t tr\u1eadn’ tr\u01b0\u1edbc nh\u1eefng chu\u1ed7i nh\u01b0 Highlands Coffee hay The Coffee House \u1edf Vi\u1ec7t Nam?"},"content":{"rendered":"

Nh\u00ecn Starbucks hay Coffee Bean Tea & Leaf s\u1ebd th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 nh\u1ecf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng C\u00e0 Ph\u00ea Vi\u1ec7t Nam<\/a>.<\/span><\/h2>\n
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\"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam-vnfranchise\"<\/span><\/center><\/p>\n
<\/div>\n
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Nh\u00ecn t\u1ed5ng th\u1ec3, c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea<\/a> Vi\u1ec7t \u0111ang m\u1edf r\u1ed9ng nhanh h\u01a1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. V\u1edbi l\u1ecbch s\u1eed c\u00e0 ph\u00ea l\u00e2u \u0111\u1eddi v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c c\u1ee7a c\u00e1c qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t, t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p tr\u00ean m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc, c\u00e0 ph\u00ea gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t phong c\u00e1ch s\u1ed1ng \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n

Th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00f3 th\u1ec3 n\u00f3i Vi\u1ec7t Nam \u0111ang t\u1eebng b\u01b0\u1edbc tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf. Th\u1ebf nh\u01b0ng, c\u1ee9 nh\u00ecn Starbucks hay Coffee Bean Tea & Leaf c\u00f9ng m\u1ed9t s\u1ed1 chu\u1ed7i kh\u00e1c s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 nh\u1ecf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u1ed9t s\u1ed1 chuy\u00ean gia v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam<\/a>:<\/b><\/span><\/p>\n

H\u1ea1t c\u00e0 ph\u00ea robusta<\/b><\/span><\/a><\/p>\n

L\u00e0 c\u00f4ng d\u00e2n c\u1ee7a qu\u1ed1c gia s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea<\/a> l\u1edbn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi, r\u00f5 r\u00e0ng ng\u01b0\u1eddi Vi\u1ec7t r\u1ea5t th\u00edch u\u1ed1ng v\u00e0 c\u00f3 “gu” c\u00e0 ph\u00ea c\u1ee7a ri\u00eang m\u00ecnh. M\u1ed9t trong nh\u1eefng lo\u1ea1i c\u00e0 ph\u00ea th\u00f4ng d\u1ee5ng v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t \u1edf Vi\u1ec7t Nam l\u00e0 c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1, lo\u1ea1i th\u1ee9c u\u1ed1ng l\u00e0m t\u1eeb c\u00e0 ph\u00ea pha phin th\u00eam s\u1eefa \u0111\u1eb7c c\u00f3 \u0111\u01b0\u1eddng v\u00e0 b\u1ecf \u0111\u00e1 v\u00e0o trong m\u1ed9t chi\u1ebfc c\u1ed1c b\u1eb1ng th\u1ee7y tinh.<\/span><\/p>\n

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\"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam-vnfranchise\"<\/span><\/div>\n
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C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n<\/div>\n<\/div>\n

B\u1ea1n c\u00f3 th\u1ec3 mua c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u t\u1ea1i Vi\u1ec7t Nam: Qu\u00e1n v\u1ec9a h\u00e8, nh\u00e0 h\u00e0ng hay t\u1ef1 pha t\u1ea1i nh\u00e0. \u0110\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ee9c u\u1ed1ng v\u00f4 c\u00f9ng quen thu\u1ed9c v\u00e0 g\u1eafn b\u00f3 v\u1edbi bi\u1ebft bao th\u1ebf h\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t trong nhi\u1ec1u n\u0103m qua. C\u00f2n khi b\u01b0\u1edbc ch\u00e2n v\u00e0o m\u1ed9t qu\u00e1n Starbucks, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng n\u00e0y. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec h\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf ch\u1ec9 ph\u1ee5c v\u1ee5 c\u00e0 ph\u00ea pha t\u1eeb h\u1ea1t arabica ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u1ea1t robusta.<\/span><\/p>\n

Trong khi kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c th\u1ea5y \u1ed5n v\u1edbi h\u1ea1t arabica, th\u00ec \u1edf Vi\u1ec7t Nam, vi\u1ec7c ch\u1ec9 ph\u1ee5c v\u1ee5 \u0111\u1ed3 u\u1ed1ng pha t\u1eeb h\u1ea1t n\u00e0y l\u1ea1i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf v\u1eabn \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam d\u00f9 \u0111\u00e2y l\u00e0 n\u01a1i c\u00f3 th\u1ecb tr\u01b0\u1eddng cho c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea v\u00e0 tr\u00e0 \u01b0\u1edbc t\u00ednh tr\u1ecb gi\u00e1 h\u01a1n 1 t\u1ef7 USD.<\/span><\/p>\n

C\u00f3 hai lo\u1ea1i h\u1ea1t c\u00e0 ph\u00ea ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra \u0111\u1ed3 u\u1ed1ng ch\u00ednh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi l\u00e0 h\u1ea1t arabica v\u00e0 h\u1ea1t robusta. Ph\u1ea7n l\u1edbn \u0111\u1ed3 u\u1ed1ng t\u1eeb c\u00e0 ph\u00ea c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c pha t\u1eeb h\u1ea1t c\u00e0 ph\u00ea robusta, c\u00f3 v\u1ecb \u0111\u1eafng h\u01a1n v\u00e0 h\u00e0m l\u01b0\u1ee3ng caffeine cao h\u01a1n (2,7%) so v\u1edbi h\u1ea1t arabica (1,5%). H\u1ea1t robusta c\u00f3 s\u1eb5n \u1edf kh\u1eafp Vi\u1ec7t Nam trong khi 75% s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea ph\u01b0\u01a1ng t\u00e2y \u0111\u1ec1u l\u00e0 t\u1eeb h\u1ea1t arabica. H\u01a1n n\u1eefa, h\u1ea1t robusta l\u1ea1i r\u1ebb h\u01a1n h\u1ea1t arabica do s\u1ea3n xu\u1ea5t t\u1ed1n \u00edt ngu\u1ed3n l\u1ef1c h\u01a1n. \u1ede Vi\u1ec7t Nam, robusta chi\u1ebfm t\u1edbi 97% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng c\u00e0 ph\u00ea.<\/span><\/p>\n

\n
\"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam-vnfranchise\"<\/span><\/div>\n
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Arabica v\u00e0 robusta l\u00e0 hai lo\u1ea1i h\u1ea1t c\u00e0 ph\u00ea ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra \u0111\u1ed3 u\u1ed1ng ch\u00ednh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n<\/div>\n<\/div>\n

Starbucks l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u1edbi h\u01a1n 30.000 c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Chu\u1ed7i c\u00e0 ph\u00ea Gloria Jeans Coffee n\u1ed5i ti\u1ebfng c\u1ee7a \u00dac c\u00f3 g\u1ea7n 760 \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i h\u01a1n 53 qu\u1ed1c gia. Th\u1ebf nh\u01b0ng, n\u0103m 2017, chu\u1ed7i n\u00e0y \u0111\u00e3 ng\u1eadm ng\u00f9i r\u1eddi Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. C\u00f2n Starbucks m\u1edbi ch\u1ec9 m\u1edf g\u1ea7n 40 \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i Vi\u1ec7t Nam v\u00e0 kh\u00e1 ch\u1eadt v\u1eadt \u0111\u1ec3 x\u00e2m nh\u1eadp s\u00e2u h\u01a1n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/span><\/p>\n

Sau g\u1ea7n s\u00e1u n\u0103m gia nh\u1eadp, hi\u1ec7n Starbucks m\u1edbi m\u1edf kho\u1ea3ng 40 c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp Vi\u1ec7t Nam. Trung b\u00ecnh, trong g\u1ea7n 1,7 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t, ch\u1ec9 c\u00f3 1 c\u1eeda h\u00e0ng Starbucks. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t m\u00e0 c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c chu\u1ed7i mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/span><\/p>\n

Ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u1ee7a c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf nh\u01b0 latte h\u1ea7u nh\u01b0 kh\u00f4ng mang l\u1ea1i c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u1edbi c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng c\u1ee7a Vi\u1ec7t Nam. Ng\u00e0y nay, \u1edf Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c \u0111\u1ee7 lo\u1ea1i c\u00e0 ph\u00ea nh\u01b0 c\u00e0 ph\u00ea tr\u1ee9ng, s\u1eefa chua hay th\u1eadm ch\u00ed l\u00e0 hoa qu\u1ea3 ch\u1ee9 kh\u00f4ng ri\u00eang c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1.<\/span><\/p>\n

\u0110\u1ec3 h\u1ee3p kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, c\u1ea3 Starbucks v\u00e0 Gloria Jeans \u0111\u1ec1u th\u00eam s\u1eefa \u0111\u1eb7c v\u00e0o s\u1ea3n ph\u1ea9m nh\u01b0ng d\u01b0\u1eddng nh\u01b0 vi\u1ec7c \u0111\u00f3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n b\u1edfi m\u1ea5u ch\u1ed1t n\u1eb1m \u1edf vi\u1ec7c h\u1ecd d\u00f9ng h\u1ea1t arabica m\u00e0 kh\u00f4ng ph\u1ea3i robusta.<\/span><\/p>\n

M\u1eb7c d\u00f9 v\u1eady, trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, \u0111\u00e3 xu\u1ea5t hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i nh\u1ecf v\u1ec1 v\u0103n h\u00f3a c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam nh\u1edd l\u00e0n s\u00f3ng c\u00e0 ph\u00ea th\u1ee9 ba. \u0110\u00e2y l\u00e0 phong tr\u00e0o s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 xem c\u00e0 ph\u00ea nh\u01b0 ngh\u1ec7 thu\u1eadt th\u1ee7 c\u00f4ng ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a. M\u1ed9t chuy\u00ean gia cho bi\u1ebft, t\u1ea1i Vi\u1ec7t Nam m\u1edbi ch\u1ec9 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf d\u00e2n s\u1ed1 (\u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf H\u00e0 N\u1ed9i v\u00e0 S\u00e0i G\u00f2n) c\u1edfi m\u1edf h\u01a1n v\u1edbi h\u1ea1t arabica v\u00e0 v\u0103n h\u00f3a c\u00e0 ph\u00ea m\u1edbi.<\/span><\/p>\n

Nh\u00ecn t\u1ed5ng th\u1ec3, c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea Vi\u1ec7t \u0111ang m\u1edf r\u1ed9ng nhanh h\u01a1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. V\u1edbi l\u1ecbch s\u1eed c\u00e0 ph\u00ea l\u00e2u \u0111\u1eddi v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c c\u1ee7a c\u00e1c qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t, t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p tr\u00ean m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc, c\u00e0 ph\u00ea gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t phong c\u00e1ch s\u1ed1ng \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n

Gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng<\/b><\/span><\/p>\n

S\u1ed1ng t\u1ea1i n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea l\u1edbn th\u1ee9 hai th\u1ebf gi\u1edbi, ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 h\u00e0ng t\u00e1 l\u1ef1a ch\u1ecdn khi n\u00f3i \u0111\u1ebfn c\u00e0 ph\u00ea. Th\u1ee9c u\u1ed1ng n\u00e0y ph\u1ed5 bi\u1ebfn \u0111\u1ebfn n\u1ed7i khi mu\u1ed1n r\u1ee7 nhau \u0111i g\u1eb7p g\u1ee1, tr\u00f2 chuy\u1ec7n, ng\u01b0\u1eddi Vi\u1ec7t s\u1ebd n\u00f3i l\u00e0 “C\u00e0 ph\u00ea kh\u00f4ng?” thay v\u00ec “G\u1eb7p nhau kh\u00f4ng?”.<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t \u0111\u01b0\u1ee3c ph\u00e2n h\u00f3a cao. Kh\u00f4ng k\u1ec3 nh\u1eefng chu\u1ed7i l\u1edbn, n\u00f3 c\u00f2n bao g\u1ed3m r\u1ea5t nhi\u1ec1u h\u1ed9 gia \u0111\u00ecnh nh\u1ecf s\u1edf h\u1eefu qu\u00e1n \u0111\u1ed9c l\u1eadp, chi\u1ebfm ph\u1ea7n kh\u00f4ng h\u1ec1 nh\u1ecf trong doanh s\u1ed1 b\u00e1n c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n

Theo th\u1ed1ng k\u00ea, n\u0103m ngo\u00e1i, Vi\u1ec7t Nam c\u00f3 540.000 nh\u00e0 h\u00e0ng l\u1edbn nh\u1ecf v\u00e0 c\u00f3 t\u1edbi 430.000 trong s\u1ed1 \u0111\u00f3 l\u00e0 qu\u1ea7y h\u00e0ng \u0111\u01b0\u1eddng ph\u1ed1. Ngay c\u1ea3 5 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t Vi\u1ec7t Nam<\/a> c\u0169ng m\u1edbi ch\u1ec9 n\u1eafm gi\u1eef 15,3% th\u1ecb tr\u01b0\u1eddng. Chu\u1ed7i c\u00e0 ph\u00ea Vi\u1ec7t, Highlands Coffee \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 7,2%.<\/span><\/p>\n

D\u00f9 \u1edf v\u1ecb tr\u00ed th\u1ee9 hai nh\u01b0ng Starbucks ch\u1ec9 chi\u1ebfm v\u1ecfn v\u1eb9n 2,9% c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng \u1edf Vi\u1ec7t Nam. T\u1ea1i m\u1ed9t qu\u00e1n nh\u1ecf, m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea b\u00ecnh d\u00e2n th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n 1 USD, \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nhanh v\u00e0 \u0111i k\u00e8m wi-fi mi\u1ec5n ph\u00ed. M\u1ed9t s\u1ed1 n\u01a1i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 v\u1eeba nh\u00e2m nhi c\u00e0 ph\u00ea, v\u1eeba tranh th\u1ee7 \u0111\u1ec3 cho ng\u01b0\u1eddi th\u1ee3 \u0111\u00e1nh gi\u00e0y \u0111\u01b0\u1eddng ph\u1ed1 t\u00e2n trang l\u1ea1i \u0111\u00f4i gi\u00e0y c\u1ee7a m\u00ecnh, \u0111i\u1ec1u h\u1ea7u nh\u01b0 kh\u00f4ng bao gi\u1edd xu\u1ea5t hi\u1ec7n t\u1ea1i m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea sang ch\u1ea3nh c\u1ee7a chu\u1ed7i n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n

\u0110\u1ed3 u\u1ed1ng c\u1ee7a c\u00e1c qu\u00e1n thu\u1ed9c chu\u1ed7i qu\u1ed1c t\u1ebf \u0111a ph\u1ea7n \u0111\u1ec1u \u0111\u1eaft h\u01a1n \u0111\u00e1ng k\u1ec3. \u01af\u1edbc t\u00ednh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t b\u1ecf ti\u1ec1n nhi\u1ec1u g\u1ea5p 2,5 l\u1ea7n t\u1ea1i nh\u1eefng qu\u00e1n n\u00e0y so v\u1edbi qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t.<\/span><\/p>\n

\n
\"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam-vnfranchise\"<\/span><\/div>\n
<\/div>\n<\/div>\n

M\u1ed9t chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh trong 30 n\u0103m qua v\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u c\u0169ng v\u1eady. Tuy nhi\u00ean, con s\u1ed1 \u0111\u00f3 v\u1eabn nh\u1ecf h\u01a1n so v\u1edbi c\u00e1c n\u01b0\u1edbc kh\u00e1c. D\u1ef1 ki\u1ebfn, n\u0103m nay, t\u1ea7ng l\u1edbp n\u00e0y s\u1ebd chi\u1ebfm 13% d\u00e2n s\u1ed1 v\u00e0 s\u1ebd t\u0103ng l\u00ean 26% v\u00e0o n\u0103m 2025.<\/span><\/p>\n

B\u00e0 Ph\u1ea1m Th\u1ecb \u0110i\u1ec7p Giang \u2013 Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a Trung Nguy\u00ean Legend chia s\u1ebb: “T\u00f4i ngh\u0129 r\u1eb1ng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam, h\u1ecd mang theo c\u00e1ch th\u01b0\u1edfng th\u1ee9c r\u1ea5t m\u1edbi. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn y\u00eau th\u00edch c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng h\u01a1n”.<\/span><\/p>\n

Menu b\u1eaft k\u1ecbp xu h\u01b0\u1edbng<\/b><\/span><\/p>\n

Ngo\u00e0i kh\u00e1c bi\u1ec7t v\u1ec1 lo\u1ea1i h\u1ea1t v\u00e0 gi\u00e1 c\u1ea3, ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn s\u1ef1 kh\u00e1c nhau gi\u1eefa menu c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf v\u00e0 c\u00e0 ph\u00ea Vi\u1ec7t.<\/span><\/p>\n

M\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a m\u1ed9t chu\u1ed7i c\u00e0 ph\u00ea th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t chia s\u1ebb: “Theo t\u00f4i, c\u00e1c chu\u1ed7i c\u1ee7a Vi\u1ec7t Nam ph\u1ea3n h\u1ed3i kh\u00e1 nhanh v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 linh ho\u1ea1t n\u00e0y th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c thay \u0111\u1ed5i menu th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi chu\u1ed7i n\u01b0\u1edbc ngo\u00e0i. V\u00ed d\u1ee5 khi tr\u00e0 s\u1eefa v\u00e0 tr\u00e0 \u0111\u00e0o g\u00e2y s\u1ed1t \u1edf Vi\u1ec7t Nam trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, Highlands Coffee v\u00e0 The Coffee House \u0111\u00e3 nhanh ch\u00f3ng c\u1eadp nh\u1eadt hai lo\u1ea1i \u0111\u1ed3 u\u1ed1ng tr\u00ean v\u00e0o menu c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng”.<\/span><\/p>\n

M\u1ed9t chuy\u00ean gia kh\u00e1c cho bi\u1ebft, \u1edf Vi\u1ec7t Nam c\u00f3 ba l\u00fd do ch\u00ednh khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea thu\u1ed9c chu\u1ed7i qu\u1ed1c t\u1ebf: M\u1ed9t l\u00e0 \u0111\u1ec3 th\u1eed m\u00f3n m\u1edbi, hai l\u00e0 \u0111\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 sinh nh\u1eadt, k\u1ef7 ni\u1ec7m v\u00e0 ba l\u00e0 \u0111\u1ec3 t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n m\u1ed9t ch\u00fat sang ch\u1ea3nh. Khi \u0111\u00f3, h\u1ecd kh\u00f4ng ch\u1ec9 tr\u1ea3 ti\u1ec1n cho \u0111\u1ed3 u\u1ed1ng m\u00e0 c\u00f2n tr\u1ea3 ti\u1ec1n cho tr\u1ea3i nghi\u1ec7m”.<\/span><\/p>\n

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\"thanh-cong-khap-the-gioi-vi-sao-starbucks-gloria-jeans-chiu-that-tran-truoc-nhung-chuoi-nhu-highlands-coffee-hay-the-coffee-house-o-viet-nam-vnfranchise\"<\/span><\/div>\n
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Nh\u00e2n vi\u00ean thu ng\u00e2n c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng Starbucks.<\/span><\/p>\n<\/div>\n<\/div>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Decision Lab, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi Vi\u1ec7t v\u00e0o qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi qu\u00e1n thu\u1ed9c chu\u1ed7i n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n

Grace Chia, nh\u00e0 ph\u00e2n t\u00edch cao c\u1ea5p t\u1ea1i Euromonitor International nh\u1eadn \u0111\u1ecbnh: “Coffee Bean & Tea Leaf ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ed1t t\u1ea1i Vi\u1ec7t Nam v\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 v\u00ec h\u1ecd kh\u00f4ng c\u00f3 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u (\u0111i\u1ec1u m\u00e0 Starbucks \u00edt nhi\u1ec1u \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c). V\u1ec1 gi\u00e1 c\u1ea3, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i ch\u0103ng nh\u01b0 Highlands Coffee, kh\u00f4ng cung c\u1ea5p \u0111\u1ed3 u\u1ed1ng theo m\u00f9a ho\u1eb7c \u0111\u01b0a ra s\u1ea3n ph\u1ea9m trong c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t (nh\u01b0 Starbucks) \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 cao c\u1ee7a m\u00ecnh.<\/span><\/p>\n

V\u1ec1 ph\u1ea7n Starbucks, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hay \u1ee9ng d\u1ee5ng tr\u00ean smartphone c\u1ee7a h\u1ecd m\u1edbi ch\u1ec9 \u0111ang ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t b\u1ed9 ph\u1eadn gi\u1edbi tr\u1ebb am hi\u1ec3u c\u00f4ng ngh\u1ec7. \u0110\u1ec3 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u1ea7n h\u01b0\u1edbng t\u1edbi vi\u1ec7c m\u1edf th\u00eam c\u1eeda h\u00e0ng ch\u1eadm m\u00e0 ch\u1eafc”.<\/span><\/p>\n

T\u01b0\u01a1ng lai n\u00e0o cho c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf?<\/b><\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 Gen Z (sinh t\u1eeb n\u0103m 1994 \u0111\u1ebfn 2002) nh\u00ecn chung \u0111ang ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 \u0103n u\u1ed1ng \u1edf ngo\u00e0i, trung b\u00ecnh kho\u1ea3ng 40 USD\/th\u00e1ng (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 900.000 ngh\u00ecn \u0111\u1ed3ng). D\u00f9 v\u1eady, \u0111\u00e2y v\u1eabn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tin t\u1ed1t v\u1edbi c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf \u1edf Vi\u1ec7t Nam b\u1edfi th\u1ebf h\u1ec7 n\u00e0y th\u00edch u\u1ed1ng tr\u00e0 s\u1eefa c\u00f9ng m\u1ed9t s\u1ed1 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng “s\u00e0nh \u0111i\u1ec7u” kh\u00e1c, nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ea7u nh\u01b0 kh\u00f4ng xu\u1ea5t hi\u1ec7n trong menu c\u1ee7a c\u00e1c qu\u00e1n c\u00e0 ph\u00ea thu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, h\u01a1n l\u00e0 c\u00e0 ph\u00ea!<\/span><\/p>\n

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Tr\u00e0 s\u1eefa l\u00e0 \u0111\u1ed3 u\u1ed1ng y\u00eau th\u00edch c\u1ee7a Gen Z \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n<\/div>\n

Theo CafeBiz<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":12,"featured_media":25438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"acf":[],"yoast_head":"\nV\u00ec sao Starbucks ch\u1ecbu 'th\u1ea5t tr\u1eadn' tr\u01b0\u1edbc nh\u1eefng chu\u1ed7i nh\u01b0 Highlands Coffee hay The Coffee House \u1edf Vi\u1ec7t Nam? – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Nh\u00ecn Starbucks hay Coffee Bean Tea & Leaf s\u1ebd th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 nh\u1ecf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng C\u00e0 Ph\u00ea Vi\u1ec7t Nam. Nh\u00ecn t\u1ed5ng th\u1ec3, c\u00e1c\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao Starbucks ch\u1ecbu 'th\u1ea5t tr\u1eadn' tr\u01b0\u1edbc nh\u1eefng chu\u1ed7i nh\u01b0 Highlands Coffee hay The Coffee House \u1edf Vi\u1ec7t Nam? – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"Nh\u00ecn Starbucks hay Coffee Bean Tea & Leaf s\u1ebd th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 nh\u1ecf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng C\u00e0 Ph\u00ea Vi\u1ec7t Nam. 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