{"id":25296,"date":"2019-12-16T14:39:39","date_gmt":"2019-12-16T07:39:39","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=25296"},"modified":"2019-12-16T15:05:22","modified_gmt":"2019-12-16T08:05:22","slug":"nhuong-quyen-quoc-te-rui-ro-va-co-hoi","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/nhuong-quyen-quoc-te-rui-ro-va-co-hoi\/","title":{"rendered":"Nh\u01b0\u1ee3ng Quy\u1ec1n Qu\u1ed1c T\u1ebf: R\u1ee7i Ro V\u00e0 C\u01a1 H\u1ed9i"},"content":{"rendered":"

Trong nhi\u1ec1u th\u1eadp k\u1ef7, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u00e3 m\u1edf r\u1ed9ng th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u1ee7a h\u1ecd v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u00ean ph\u1ea1m vi qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb nh\u1eefng n\u0103m 1980. Tuy nhi\u00ean, con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng nh\u01b0\u1ee3ng quy\u1ec1n<\/a> th\u01b0\u01a1ng hi\u1ec7u<\/strong> qu\u1ed1c t\u1ebf l\u00e0 kh\u00f3 kh\u0103n v\u00e0 ng\u1eadp tr\u00e0n th\u1ea5t b\u1ea1i. Nhi\u1ec1u nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/a> th\u01b0\u1eddng b\u1ecf qua \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean v\u1ec1 nghi\u00ean c\u1ee9u m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf b\u1edfi v\u00ec h\u1ecd b\u1ecb ng\u1ed9 nh\u1eadn v\u1ec1 t\u00ednh kh\u1ea3 thi to\u00e0n c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"nhuong-quyen-quoc-te\"<\/p>\n

G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1eddi g\u1eedi m\u1ed9t b\u00e0i b\u00e1o h\u1ecdc thu\u1eadt cho On Research, t\u1ea1p ch\u00ed c\u1ee7a European Business School, v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf trong nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a>. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb trang 87 c\u1ee7a \u1ea5n ph\u1ea9m.<\/span><\/p>\n

\u1ede \u0111\u00e2y, t\u00f4i mu\u1ed1n r\u00fat ra nh\u1eefng \u00fd ch\u00ednh c\u1ee7a b\u00e0i b\u00e1o v\u00e0 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3 cho ch\u00ednh c\u00e1c b\u00ean li\u00ean quan trong t\u0103ng tr\u01b0\u1edfng nh\u01b0\u1ee3ng quy\u1ec1n<\/a> th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf. C\u00f3 nh\u1eefng b\u00e0i h\u1ecdc cho c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi kh\u00e1t v\u1ecdng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng b\u00e0i h\u1ecdc cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ecba ph\u01b0\u01a1ng xem x\u00e9t nh\u01b0\u1ee3ng quy\u1ec1n<\/a> th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

X\u00e2y d\u1ef1ng n\u00f3 v\u00e0 h\u1ecd s\u1ebd \u0111\u1ebfn – v\u00e0 sau \u0111\u00f3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/strong>
\nB\u1ea1n c\u1ea7n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Tr\u01b0\u1edbc khi xem x\u00e9t m\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf, c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n<\/a> c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng \u0111i\u1ec3m ri\u00eang, n\u1ed5i tr\u1ed9i v\u00e0 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed3ng nh\u1ea5t. B\u00e1n gi\u1ea5y ph\u00e9p cho m\u1ed9t \u0111\u1ed1i t\u00e1c nh\u01b0\u1ee3ng quy\u1ec1n<\/a> qu\u1ed1c t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch \u0111\u1ec3 tho\u00e1t kh\u1ecfi r\u1eafc r\u1ed1i v\u1ec1 h\u1ec7 th\u1ed1ng trong n\u01b0\u1edbc. C\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n<\/a> v\u1edbi h\u1ec7 th\u1ed1ng y\u1ebfu s\u1ebd ch\u1ec9 th\u00eam kh\u00f3 kh\u0103n khi \u0111\u1eb7t c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0o t\u0103ng tr\u01b0\u1edfng qu\u1ed1c t\u1ebf.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec nghi\u00ean c\u1ee9u cho th\u1ea5y ch\u1ec9 20% nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/a> tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng qu\u1ed1c t\u1ebf. Sai l\u1ea7m cho c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 nh\u1ea3y v\u00e0o c\u01a1 h\u1ed9i n\u00e0y m\u00e0 kh\u00f4ng s\u1eb5n s\u00e0ng cho s\u1ef1 ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf. C\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00e3 s\u1eb5n s\u00e0ng v\u1eabn c\u1ea7n ph\u1ea3i tr\u1ea3i qua s\u1ef1 t\u1eadp trung v\u00e0 si\u00eang n\u0103ng c\u1ea7n thi\u1ebft, \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n

D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n<\/a>. \u0110\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 v\u0103n h\u00f3a v\u00e0 c\u00e1 nh\u00e2n, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 quan tr\u1ecdng khi h\u1ecd k\u00fd th\u1ecfa thu\u1eadn master franchise<\/a> ho\u1eb7c l\u00e0 single franchise. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u00ec kh\u00e1c xa ho\u00e0n to\u00e0n k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf, lo\u1ea1i h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n<\/a> th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng qu\u1ed1c t\u1ebf. Ph\u1ea7n l\u1edbn c\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd sau khi tham gia th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 \u0111\u00e3 th\u1ea5t b\u1ea1i v\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng s\u1ee5p \u0111\u1ed5.<\/span><\/p>\n

\"nhuong-quyen-quoc-te\"<\/p>\n

Theo kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t l\u00e0 c\u1ea7n ph\u1ea3i l\u00e0m t\u1ed1t cho h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n<\/a> \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau qu\u1ed1c t\u1ebf. Nh\u1eafc l\u1ea1i, c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi \u0111\u1ec1 ngh\u1ecb cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

\u0110i\u1ec1u c\u1ea7n “Ph\u1ea3i” th\u1ee9 hai cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng c\u1ee7a h\u1ecd l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a ri\u00eang h\u1ecd. \u0110\u1eebng tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 c\u00e1ch b\u1ea1n l\u00e0m \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u01a1 h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n<\/a> cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, k\u1ebft h\u1ee3p m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng v\u1edbi m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n \/ m\u00f4i gi\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng gi\u1ecfi v\u00e0 b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n th\u00e0nh c\u00f4ng.<\/span><\/p>\n

T\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n<\/a> – m\u1ed9t s\u1ed1 nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng th\u1ec3 \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 th\u1eadt<\/span><\/strong>
\nTh\u00f4ng \u0111i\u1ec7p cho c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n<\/a> l\u00e0: b\u1ea1n l\u00e0 chuy\u00ean gia, h\u00e3y ch\u1ec9 l\u00e0m c\u00f4ng vi\u1ec7c t\u01b0 v\u1ea5n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n n\u00f3i s\u1ef1 th\u1eadt. Th\u00e1ch th\u1ee9c l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd trong nhi\u1ec1u n\u0103m, \u0111\u00f4i khi nhi\u1ec1u th\u1eadp k\u1ef7. H\u1ecd d\u01b0\u1eddng nh\u01b0 l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nh\u1ea5t nh\u1eefng g\u00ec t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd. Tuy nhi\u00ean, b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec s\u1ebd ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c kh\u00f4ng trong c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 b\u1ea1n l\u00e0 chuy\u00ean gia. C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n<\/a> c\u00f3 kinh nghi\u1ec7m (vd: Franchise Consulting<\/strong><\/a>:\u00a0VF Franchise Consulting<\/strong><\/span>) s\u1ebd n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ef1 th\u1eadt v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n \u0111\u1ecdng theo c\u00e1i nh\u00ecn kh\u00e1ch quan nh\u1ea5t.<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng k\u1ef3 v\u1ecdng kh\u00f4ng th\u1ef1c t\u1ebf t\u1eeb kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n<\/a>:<\/span><\/strong><\/p>\n