{"id":23891,"date":"2019-07-26T16:34:27","date_gmt":"2019-07-26T09:34:27","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=23891"},"modified":"2019-07-26T16:34:27","modified_gmt":"2019-07-26T09:34:27","slug":"nhuong-quyen-thuong-hieu-ca-phe-mao-hiem-hay-khon-ngoan","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/nhuong-quyen-thuong-hieu-ca-phe-mao-hiem-hay-khon-ngoan\/","title":{"rendered":"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea: M\u1ea1o hi\u1ec3m hay kh\u00f4n ngoan?"},"content":{"rendered":"

\"nhuong-quyen-thuong-hieu-ca-phe-mao-hiem-hay-khon-ngoan\"<\/p>\n

G\u1ea7n \u0111\u00e2y, m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111ang tr\u1edf th\u00e0nh m\u1ed9t l\u00e0n s\u00f3ng di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam. Tr\u01b0\u1edbc m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ea7y kh\u1ed1c li\u1ec7t, nh\u01b0\u1ee3ng quy\u1ec1n c\u00e0 ph\u00ea c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1ch kh\u1edfi nghi\u1ec7p sinh l\u1eddi cao, thu h\u1ed3i v\u1ed1n nhanh?<\/strong><\/p>\n

\n

\u201cMi\u1ebfng b\u00e1nh b\u00e9o b\u1edf\u201d<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 “mi\u1ebfng b\u00e1nh b\u00e9o b\u1edf\u201d cho nhi\u1ec1u doanh nghi\u1ec7p. Hi\u1ec7n t\u1ea1i, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 22.000 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea v\u00e0 con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i (Theo Dcorp R- Keeper Vi\u1ec7t Nam). C\u0169ng theo h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Euromonitor, m\u00f4 h\u00ecnh chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng ch\u00fa \u00fd. B\u00e1o c\u00e1o n\u00e0y c\u0169ng cho bi\u1ebft s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u00e0 ph\u00ea rang xay c\u1ee7a Vi\u1ec7t Nam ni\u00ean v\u1ee5 2017-2018 \u01b0\u1edbc kho\u1ea3ng 2,55 tri\u1ec7u bao, do s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea.<\/p>\n

\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p kinh doanh c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam. Theo c\u00e1c chuy\u00ean gia, t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn, l\u1ee3i nhu\u1eadn cao n\u00ean kinh doanh qu\u00e1n c\u00e0 ph\u00ea l\u00e0 xu h\u01b0\u1edbng kinh doanh sinh l\u1eddi h\u1ea5p d\u1eabn v\u00e0 kh\u1ea3 n\u0103ng thu h\u1ed3i v\u1ed1n nhanh. \u0110\u1eb7c bi\u1ec7t, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn h\u00ecnh th\u1ee9c kinh doanh \u0111\u0103ng k\u00fd \u0111\u1ea1i l\u00fd nh\u01b0\u1ee3ng quy\u1ec1n c\u00e0 ph\u00ea. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i n\u01b0\u1edbc ta b\u1edfi m\u1ee9c \u0111\u1ed9 r\u1ee7i ro th\u1ea5p v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u kh\u00f4ng qu\u00e1 cao.<\/p>\n

Tuy nhi\u00ean, v\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111ang t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng \u00edt c\u00e1c start up \u0111\u00e3 “ch\u1ebft y\u1ec3u” khi v\u1eeba b\u01b0\u1edbc ch\u00e2n v\u00e0o cu\u1ed9c ch\u01a1i n\u00e0y.<\/p>\n

\u0110\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4n ngoan?<\/strong><\/p>\n

Theo c\u00e1c chuy\u00ean gia, vi\u1ec7c kinh doanh qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf qu\u00e1n hay d\u1ecbch v\u1ee5… m\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng n\u1eb1m \u1edf vi\u1ec7c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kh\u1edfi nghi\u1ec7p kinh doanh qu\u00e1n c\u00e0 ph\u00ea t\u1eeb n\u0103m 2017, nh\u01b0ng do kh\u00f4ng t\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea, anh M\u1ea1nh Anh \u0111\u00e3 ph\u1ea3i nh\u1eadn b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1, khi c\u1eeda h\u00e0ng c\u00e0 ph\u00ea tr\u00ean \u0111\u01b0\u1eddng V\u00f5 V\u0103n t\u1ea7n, Tp H\u1ed3 Ch\u00ed Minh c\u1ee7a anh \u0111\u00e3 nhanh ch\u00f3ng \u0111\u00f3ng c\u1eeda sau 6 th\u00e1ng ho\u1ea1t \u0111\u1ed9ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea m\u00e0 t\u00f4i l\u1ef1a ch\u1ecdn \u0111\u1ec3 l\u00e0m \u0111\u1ea1i l\u00fd ch\u01b0a th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, h\u01b0\u01a1ng v\u1ecb n\u00ean vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u00e0 quay l\u1ea1i l\u00e0 r\u1ea5t h\u1ea1n ch\u1ebf. H\u01a1n th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u t\u00f4i ch\u1ecdn c\u0169ng kh\u00f4ng ph\u1ea3i qu\u00e1 l\u1edbn n\u00ean c\u0169ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u201d- anh M\u1ea1nh Anh chia s\u1ebb.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 v\u1ec1 nh\u1eefng \u0111\u1ea1i l\u00fd nh\u01b0\u1ee3ng quy\u1ec1n qu\u00e1n c\u00e0 ph\u00ea th\u1ea5t b\u1ea1i, c\u0169ng c\u00f3 kh\u00f4ng \u00edt nh\u1eefng start up kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng khi ch\u1ecdn \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u1edfi nghi\u1ec7p. \u0110\u00e1ng ch\u00fa \u00fd trong danh s\u00e1ch nh\u1eefng doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u00e1i t\u00ean Vui Coffee, ti\u1ec1n th\u00e2n l\u00e0 C\u00e0 Ph\u00ea C\u01b0 Bao.<\/p>\n

\n
\"Nh\u01b0\u1ee3ng<\/a><\/div>\n
\n

Vui Coffee l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2012 v\u1edbi chu\u1ed7i qu\u00e1n r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc, \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 h\u01a1n 330 \u0111i\u1ec3m. \u0110\u00e2y l\u00e0 c\u00e1i t\u00ean qu\u00ean thu\u1ed9c v\u1edbi ng\u01b0\u1eddi s\u00e0nh d\u00f2ng c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t \u201c\u0111\u00fang ngh\u0129a\u201d t\u1ea1i Vi\u1ec7t Nam. Theo th\u1ed1ng k\u00ea, trung b\u00ecnh m\u1ed9t c\u1eeda h\u00e0ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Vui Coffee c\u00f3 th\u1ec3 ti\u00eau th\u1ee5 h\u00e0ng tr\u0103m ly c\u00e0 ph\u00ea m\u1ed7i ng\u00e0y.<\/p>\n

<\/div>\n

Ch\u1ee7 qu\u00e1n Vui Coffee t\u1ea1i L\u00ea Trung Ngh\u0129a – T\u00e2n B\u00ecnh cho bi\u1ebft, khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn Vui Coffee \u0111\u1ec3 \u0111\u0103ng k\u00fd nh\u01b0\u1ee3ng quy\u1ec1n, t\u00f4i kh\u00f4ng th\u1ec3 ng\u1edd l\u1ea1i c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh \u0111\u1ebfn th\u1ebf. \u0110\u1ebfn nay, m\u1ed7i ng\u00e0y ch\u00fang t\u00f4i c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng tr\u0103m ly c\u00e0 ph\u00ea l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

S\u1edf d\u0129, Vui Coffee \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 do th\u1ebf m\u1ea1nh v\u1ec1 ngu\u1ed3n g\u1ed1c c\u00e0 ph\u00ea. C\u00e0 ph\u00ea c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c UTZ Certified (H\u00e0 Lan) ch\u1ee9ng nh\u1eadn, c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t 100%, l\u1ee3i nhu\u1eadn cao nh\u01b0ng chi ph\u00ed th\u1ea5p. \u0110\u01b0\u1ee3c bi\u1ebft, UTZ Certified l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn c\u00e0 ph\u00ea to\u00e0n c\u1ea7u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh c\u00e0 ph\u00ea tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

Theo \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vui Coffee \u0111\u1ec3 c\u00f3 doanh thu b\u1ec1n v\u1eefng \u201cC\u1ea7n c\u00f3 m\u1ed9t ly c\u00e0 ph\u00ea chu\u1ea9n gu\u201d. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 t\u1eeb kh\u00e2u rang xay cho \u0111\u1ebfn ph\u1ee5c v\u1ee5, h\u01a1n th\u1ebf n\u1eefa l\u00e0 c\u00e0 ph\u00ea ph\u1ea3i nguy\u00ean ch\u1ea5t v\u00e0 s\u1ea1ch, c\u00f3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi s\u00e0nh c\u00e0 ph\u00ea y\u00ean t\u00e2m.<\/p>\n

\n
\"Nh\u01b0\u1ee3ng<\/a><\/div>\n
\n

S\u1ea3n ph\u1ea9m c\u1ee7a Vui Coffee t\u1ea1i L\u1ec5 h\u1ed9i C\u00e0 ph\u00ea Bu\u00f4n Ma Thu\u1ed9t l\u1ea7n th\u1ee9 7.<\/p>\n<\/div>\n<\/div>\n

V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0m tr\u1ecdng t\u00e2m cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7t s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u. Trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t t\u1eeb kh\u00e2u canh t\u00e1c c\u00e0 ph\u00ea, \u0111\u1ebfn thu ho\u1ea1ch, l\u01b0u kho, rang xay, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n, \u0111\u1ec1u ph\u1ea3i tu\u00e2n theo c\u00e1c c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t nghi\u00eam ng\u1eb7t theo ti\u00eau chu\u1ea9n UTZ to\u00e0n c\u1ea7u.<\/p>\n

Vui Coffee l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty rang xay c\u00e0 ph\u00ea ti\u00ean phong t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 UTZ v\u1ec1 truy nguy\u00ean ngu\u1ed3n g\u1ed1c, l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng d\u00f2ng s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t v\u00e0 s\u1ea1ch c\u00f3 truy nguy\u00ean ngu\u1ed3n g\u1ed1c.<\/p>\n

Vui Coffee c\u0169ng \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u khi tham gia L\u1ec5 h\u1ed9i C\u00e0 ph\u00ea Bu\u00f4n Ma Thu\u1ed9t l\u1ea7n th\u1ee9 7 n\u0103m 2019, t\u1eeb ng\u00e0y 09\/3 \u2013 16\/3\/2019 t\u1ea1i th\u00e0nh ph\u1ed1 Bu\u00f4n Ma Thu\u1ed9t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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Tr\u01b0\u1edbc m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ea7y kh\u1ed1c li\u1ec7t,\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea: M\u1ea1o hi\u1ec3m hay kh\u00f4n ngoan? – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"G\u1ea7n \u0111\u00e2y, m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111ang tr\u1edf th\u00e0nh m\u1ed9t l\u00e0n s\u00f3ng di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam. 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