{"id":22573,"date":"2019-06-03T16:41:00","date_gmt":"2019-06-03T09:41:00","guid":{"rendered":"https:\/\/demo3.thuythu.vn\/vnfranchise\/?p=22573"},"modified":"2019-07-22T13:06:35","modified_gmt":"2019-07-22T06:06:35","slug":"cac-phuong-phap-va-yeu-cau-can-thiet-de-phat-trien-manh-nhuong-quyen-thuong-hieu","status":"publish","type":"post","link":"https:\/\/demo3.thuythu.vn\/vnfranchise\/cac-phuong-phap-va-yeu-cau-can-thiet-de-phat-trien-manh-nhuong-quyen-thuong-hieu\/","title":{"rendered":"C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p V\u00e0 Y\u00eau C\u1ea7u C\u1ea7n Thi\u1ebft \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n M\u1ea1nh Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"

Nhi\u1ec1u chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ecdn Vi\u1ec7t Nam l\u00e0m n\u01a1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n, v\u1edbi nhi\u1ec1u c\u00e1i t\u00ean trong ng\u00e0nh th\u1ee9c \u0103n nhanh, ph\u1ee5c v\u1ee5, gi\u00e1o d\u1ee5c, y t\u1ebf, l\u00e0m \u0111\u1eb9p v\u00e0 gi\u1ea3i tr\u00ed. \u00d4ng Sean T. Ngo, nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n nh\u01b0\u1ee3ng quy\u1ec1n VF Franchise Consulting,\u00a0<\/strong>chia s\u1ebb v\u1edbi ph\u00f3ng vi\u00ean Thanh V\u00e2n t\u1eeb b\u00e1o Vietnam Investment Review v\u1ec1 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc trong th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n Vi\u1ec7t Nam v\u00e0 c\u00e1ch n\u00f3 t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn tr\u00ean th\u1ebf\u00a0 gi\u1edbi.\u00a0<\/strong><\/p>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng\"cac-phuong-phap-va-yeu-cau-can-thiet-de-phat-trien-manh-nhuong-quyen-thuong-hieu-vnfranchise-sean-ngo\"<\/strong>\u00a0\u0111ang m\u1edf r\u1ed9ng tr\u00e0n ng\u1eadp c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/strong><\/p>\n

Quan \u0111i\u1ec3m c\u1ee7a \u00f4ng\u00a0<\/strong>v\u1ec1 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh n\u00e0y th\u1ebf n\u00e0o ?<\/strong><\/p>\n

Nhi\u1ec1u chu\u1ed7i th\u1ee9c \u0103n nhanh qu\u1ed1c t\u1ebf nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, v\u1edbi g\u1ea7n 100 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng \u0111ang li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t v\u00e0 chuy\u00ean nghi\u1ec7p. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y kh\u00f4ng ch\u1ec9 s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh mu\u1ed1n v\u00e0o Vi\u1ec7t Nam, m\u00e0 c\u00f2n t\u0103ng s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c m\u1ea3ng kh\u00e1c nh\u01b0: \u0111\u1ed3 \u0103n nh\u1eb9 v\u00e0 tr\u00e1ng mi\u1ec7ng, \u0111\u1ed3 u\u1ed1ng, \u0111\u1ed3 \u0103n ph\u1ed5 th\u00f4ng, nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n, v\u00e0 c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng cao c\u1ea5p. Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng mu\u1ed1n tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111ang t\u0103ng nhanh. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam s\u1ebd \u0111i theo m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n kinh t\u1ebf t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00e1c n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng v\u00e0 \u0111\u00e3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1ecd trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kinh t\u1ebf n\u00e0y.<\/p>\n


\n\u00d4ng c\u00f3 th\u1ec3 n\u00f3i chi ti\u1ebft h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i trong c\u00e1c m\u1ea3ng: gi\u00e1o d\u1ee5c, s\u1ee9c kh\u1ecfe, l\u00e0m \u0111\u1eb9p v\u00e0 b\u00e1n l\u1ebb ?<\/strong><\/p>\n

Ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i m\u1ed9t qu\u1ed1c gia \u0111\u00f4ng d\u00e2n l\u00e0 \u0111i\u1ec1u hi\u1ec3u nhi\u00ean. Tuy nhi\u00ean, ch\u00fang ta nh\u1eadn th\u1ea5y s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c v\u00e0 \u0111\u00e0o t\u1ea1o, m\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng cho \u0111\u1ed3ng th\u1eddi tr\u1ebb em v\u00e0 tr\u1ebb v\u1ecb th\u00e0nh ni\u00ean. C\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p, \u0111\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 cho ph\u1ee5 n\u1eef, ng\u00e0y c\u00e0ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh.<\/p>\n

M\u1ea3ng b\u00e1n l\u1ebb c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 gi\u1ea3m gi\u00e1, s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. M\u1edbi \u0111\u1ea7u n\u0103m nay, nh\u00e0 b\u00e1n l\u1ebb mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Th\u1ee5y \u0110i\u1ec3n IKEA tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd s\u1edbm ti\u1ebfn v\u00e0o v\u00e0o th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i. M\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, ACE International, c\u0169ng r\u1ea5t mu\u1ed1n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam khi h\u1ecd nh\u00ecn th\u1ea5y nh\u1eefng c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng trong th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 s\u1eeda ch\u1eefa nh\u00e0 c\u1eeda.<\/p>\n


\nNh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn n\u00e0o \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n \u1edf Vi\u1ec7t Nam trong n\u0103m nay ?<\/strong><\/p>\n

Ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng m\u1edbi s\u1eb5n s\u00e0ng tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, t\u1eeb c\u00e1c n\u01b0\u1edbc nh\u01b0 M\u1ef9, \u0110\u00e0i Loan, Th\u00e1i Lan, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, Singapore, v\u00e0 xa h\u01a1n n\u1eefa. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m Little Caesars (M\u1ef9), chu\u1ed7i c\u1eeda h\u00e0ng pizza l\u1edbn th\u1ee9 ba tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Ace International \u0111\u00e3 n\u00f3i \u1edf tr\u00ean. Mango Chili Thai Caf\u00e9 v\u00e0 Mango Tree, c\u1ea3 hai \u0111\u1ec1u \u0111\u1ebfn t\u1eeb Th\u00e1i Lan, v\u00e0 \u0111\u1ec1u \u0111ang\u00a0t\u00ecm ki\u1ebfm nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ed9c quy\u1ec1n \u1edf Vi\u1ec7t Nam.<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n c\u00e1c nh\u00e3n hi\u1ec7u t\u1eeb \u0110\u00e0i Loan c\u0169ng ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Cha Ji Tang (tr\u00e0 s\u1eefa), Yan Xiang Ting (dimsum), Bingirl (Cafe \u0110\u00e0i Loan) v\u00e0 Fidele (h\u1ea3i s\u1ea3n ki\u1ec3u M\u1ef9). Ngo\u00e0i ra c\u00f2n c\u00f3 s\u1ef1 quan t\u00e2m t\u1eeb \u1ea4n \u0110\u1ed9, n\u01a1i The Belgian Waffle Co. \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1edbi h\u01a1n 200 c\u1eeda h\u00e0ng trong v\u00f2ng ch\u01b0a \u0111\u1ea7y ba n\u0103m k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0 c\u00e1c c\u1eeda h\u00e0ng c\u00f3 m\u1eb7t \u1edf \u1ea4n \u0110\u1ed9, Nepal v\u00e0 Dubai. \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 nh\u1eadn quy\u1ec1n \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n


\nNh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u1ea7n\u00a0<\/strong>t\u1eadp trung t\u1ed1i \u0111a \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ?<\/strong><\/p>\n

S\u1ef1 si\u00eang n\u0103ng lu\u00f4n ph\u1ea3i c\u00f3 v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u00ean nh\u1eadn quy\u1ec1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd s\u1ebd l\u00e0 ch\u00eca kh\u00f3a cho m\u1ed9t doanh nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n th\u00e0nh c\u00f4ng v\u00e0 l\u00e2u d\u00e0i. V\u1edbi m\u1ed9t \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady, nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c quan tr\u1ecdng kh\u00e1c, bao g\u1ed3m l\u1ef1a ch\u1ecdn b\u1ea5t \u0111\u1ed9ng s\u1ea3n ph\u00f9 h\u1ee3p cho c\u00e1c c\u1eeda h\u00e0ng, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3, t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng hi\u1ec7u qu\u1ea3, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u00e0o t\u1ea1o v\u00e0 duy tr\u00ec l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng l\u00e0nh ngh\u1ec1. \u0110\u00f3 l\u00e0 l\u00fac b\u1ea1n t\u00ecm \u0111\u1ebfn c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i, VF Franchise Consulting, n\u01a1i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n qu\u1ed1c t\u1ebf.<\/p>\n


\nVi\u1ec7t Nam c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 gi\u00fap \u0111\u1ee1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n trong n\u01b0\u1edbc ?<\/strong><\/p>\n

Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia\u00a0 duy nh\u1ea5t trong ASEAN m\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7p h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh th\u1ee9c. So s\u00e1nh, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u00e1c hi\u1ec7p h\u1ed9i nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u1edf nh\u1eefng n\u01a1i nh\u01b0 Philippines, Singapore v\u00e0 Malaysia kh\u00e1 ph\u00e1t tri\u1ec3n v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e3 t\u1ed3n t\u1ea1i qua nhi\u1ec1u th\u1eadp k\u1ef7. T\u00f4i tin r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c doanh nghi\u1ec7p t\u01b0 nh\u00e2n n\u00ean h\u1ee3p t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t hi\u1ec7p h\u1ed9i n\u1edbi s\u1ebd gi\u00fap ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 t\u1ea1o \u0111i\u1ec1u \u0111i\u1ec7n h\u1ed7 tr\u1ee3 cho c\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i Vi\u1ec7t Nam \u0111i t\u1edbi th\u00e0nh c\u00f4ng khi h\u1ecd t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":6,"featured_media":22574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[152,153,154],"acf":[],"yoast_head":"\nC\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p V\u00e0 Y\u00eau C\u1ea7u C\u1ea7n Thi\u1ebft \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n M\u1ea1nh Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u – VNFranchise - Trang Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Nhi\u1ec1u chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ecdn Vi\u1ec7t Nam l\u00e0m n\u01a1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n, v\u1edbi nhi\u1ec1u c\u00e1i t\u00ean trong ng\u00e0nh th\u1ee9c \u0103n nhanh, ph\u1ee5c v\u1ee5, gi\u00e1o d\u1ee5c, y t\u1ebf, l\u00e0m \u0111\u1eb9p\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p V\u00e0 Y\u00eau C\u1ea7u C\u1ea7n Thi\u1ebft \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n M\u1ea1nh Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u – VNFranchise - 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